{"id":289849,"date":"2016-05-04T12:24:00","date_gmt":"2016-05-04T11:24:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-avantages-davoir-un-magasin-sous-enseigne-mobalpa-et-perene-2649"},"modified":"2016-05-04T12:24:00","modified_gmt":"2016-05-04T11:24:00","slug":"les-avantages-davoir-un-magasin-sous-enseigne-mobalpa-et-perene-2649","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-avantages-davoir-un-magasin-sous-enseigne-mobalpa-et-perene-2649","title":{"rendered":"Les avantages d’avoir un magasin sous enseigne Mobalpa et Perene"},"content":{"rendered":"
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Beno\u00eet Serre est un franchis\u00e9 Perene et Mobalpa<\/b>. Adh\u00e9rer \u00e0 ces deux r\u00e9seaux du groupe Fournier lui a permis de devenir un sp\u00e9cialiste de l’univers de la cuisine et de la salle de bain<\/b> et de proposer une offre compl\u00e8te.<\/b><\/span><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ouverture d’un premier magasin Perene<\/h3>\n
Beno\u00eet Serre avait ouvert son magasin Perene en 2006<\/b> avant de devenir franchis\u00e9 Mobalpa en 2013<\/b>. Mais avant cela, il travaillait en tant que concepteur salari\u00e9 pour un magasin d\u2019usine<\/b> puis revendeur multimarques et avait pour r\u00f4le de d\u00e9velopper l\u2019espace cuisine et salle de bain.
Certain d’avoir assez de comp\u00e9tences pour se lancer seul, il d\u00e9cide de chercher une marque sur laquelle il pourra compter.<\/b> L’accompagnement<\/b> offert par le groupe Fournier et sa notori\u00e9t\u00e9<\/b> ont fini par le convaincre d’adh\u00e9rer au r\u00e9seau Perene.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Et d’un autre Mobalpa<\/h3>\n
Le franchis\u00e9 a d\u00e9cid\u00e9 d’ouvrir un nouveau magasin sous enseigne Mobalpa d’une part parce que la marque P\u00e9renne, positionn\u00e9e sur le segment haut de gamme, ne lui permettait pas de r\u00e9pondre \u00e0 toutes les demandes et d’autre part, parce que son \u00e9tablissement de 300 m\u00b2 situ\u00e9 en entr\u00e9e de ville, correspondait mieux au positionnement de l\u2019enseigne Mobalpa.
Il d\u00e9cide donc d’installer son nouveau magasin Mobalpa dans son ancien \u00e9tablissement et trouve un magasin de 100 m\u00b2 en centre-ville pour y d\u00e9placer son magasin Perene.

Au lancement de ses deux points de vente, Beno\u00eet Serre a b\u00e9n\u00e9fici\u00e9 de l’accompagnement de son franchiseur<\/b> tant sur le plan op\u00e9rationnel que financier<\/b>: formation initiale et continue, campagnes publicitaires, soutien tout au long du projet…<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Etat des magasins actuellement<\/h3>\n
L’unit\u00e9 Mobalpa a affich\u00e9, un an apr\u00e8s sa cr\u00e9ation, un r\u00e9sultat d\u00e9passant son pr\u00e9visionnel<\/b>, alors que l’effectif a \u00e9t\u00e9 doubl\u00e9<\/b>. Selon le franchis\u00e9, le fait d’avoir ces deux boutiques permet de mutualiser les comp\u00e9tences. L’assistance administrative et l’installateur technique offrent leurs services aux deux enseignes ce qui permet de proposer \u00e0 la client\u00e8le un tr\u00e8s haut niveau de service.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Projet avenir<\/h3>\n
Si Mobalpa se distingue par sa notori\u00e9t\u00e9 et son positionnement<\/b> sur le march\u00e9 de la cuisine, l’enseigne Perene, quant \u00e0 elle, est synonyme de qualit\u00e9 et d’excellence.<\/b>
<\/span> Beno\u00eet Serre b\u00e9n\u00e9ficie, gr\u00e2ce \u00e0 ces deux enseignes, de toute l’expertise du groupe<\/b> qui lui fournit des informations pr\u00e9cieuses concernant le march\u00e9, les comportements d’achats mais \u00e9galement les tendances.<\/span>

Le franchis\u00e9 ne compte pas s’arr\u00eater l\u00e0. Il projette d’agrandir son unit\u00e9 Mobalpa<\/b> et d’embaucher un concepteur pour le d\u00e9veloppement du segment de la salle de bain et de la gamme rangement.<\/span>
Pour ce qui est de son magasin Perene, il compte nouer des partenariats locaux.
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Beno\u00eet Serre est un franchis\u00e9 Perene et Mobalpa. Adh\u00e9rer \u00e0 ces deux r\u00e9seaux du groupe Fournier lui a permis de devenir un sp\u00e9cialiste de l’univers de la cuisine et de la salle de bain et de proposer une offre compl\u00e8te. Ouverture d’un premier magasin Perene Beno\u00eet Serre avait ouvert son magasin Perene en 2006 avant […]<\/p>\n","protected":false},"author":7776,"featured_media":289847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-289849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLes avantages d'avoir un magasin sous enseigne Mobalpa et Perene<\/title>\n<meta name=\"description\" content=\"Beno\u00eet Serre est un franchis\u00e9 Perene et Mobalpa. 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