{"id":289882,"date":"2016-04-27T07:50:00","date_gmt":"2016-04-27T06:50:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-foie-gras-innove-sur-les-recettes-le-packaging-et-les-modes-de-distribution-en-franchise-2630"},"modified":"2016-04-27T07:50:00","modified_gmt":"2016-04-27T06:50:00","slug":"le-foie-gras-innove-sur-les-recettes-le-packaging-et-les-modes-de-distribution-en-franchise-2630","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-foie-gras-innove-sur-les-recettes-le-packaging-et-les-modes-de-distribution-en-franchise-2630","title":{"rendered":"Le foie gras innove sur les recettes, le packaging et les r\u00e9seaux de distribution en franchise"},"content":{"rendered":"
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Le foie gras repr\u00e9sente un mets de choix et pas seulement pour les f\u00eates de fin d\u2019ann\u00e9e. La concurrence est d\u00e8s lors tr\u00e8s rude sur ce secteur dont les principaux acteurs rivalisent d\u2019id\u00e9es pour se d\u00e9marquer et s\u00e9duire le consommateur final de plus en plus exigeant. Les innovations portent autant sur le packaging que sur les nouvelles recettes, plus en phases avec l\u2019\u00e9volution des go\u00fbts des consommateurs, mais aussi sur la distribution via de nouveaux canaux franchis\u00e9s comme les bars \u00e0 vins, les \u00e9piceries fines ou les boutiques de traiteur.<\/b> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Innovation en termes de produits, de pr\u00e9sentation et modes de distribution<\/h3>\n
Jusqu\u2019\u00e0 maintenant, l\u2019essentiel de la vente du foie gras au grand public s\u2019effectuait surtout en grande et moyenne surface. Mais face \u00e0 une concurrence de plus en plus acharn\u00e9e et des exigences des consommateurs de plus en plus prononc\u00e9es, les principaux acteurs du secteur ont d\u00fb innover dans les recettes de leurs produits, la fa\u00e7on de les pr\u00e9senter et leur mode de distribution<\/b>. Quitte \u00e0 ce que certains produits valoris\u00e9s dans des r\u00e9seaux de distribution d\u00e9di\u00e9s \u00e0 la qualit\u00e9 puissent ensuite pr\u00e9sent\u00e9s dans les rayons des supermarch\u00e9s.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Nouveaux r\u00e9seaux pour un gage de qualit\u00e9 et de modernit\u00e9<\/h3>\n
Epiceries fines, traiteurs ou encore bars \u00e0 vins, autant de circuits de distribution qui s\u2019av\u00e8rent \u00eatre des nouveaux canaux \u00e0 investir pour le foie gras. En effet, quand les deux premiers cit\u00e9s permettent de donner un gage de qualit\u00e9 indispensable \u00e0 ce produit associ\u00e9 souvent \u00e0 de grands moments (f\u00eates de fin d\u2019ann\u00e9e, anniversaires, f\u00eates de famille\u2026), le dernier repr\u00e9sente une autre voie pour assurer une consommation d\u00e9complex\u00e9e dans un cadre plus moderne. Une voie explor\u00e9e notamment par l\u2019entreprise familiale Lartigue qui propose en partenariat avec un r\u00e9seau de bars \u00e0 vins des tranches de 150 grammes.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des recettes pour s\u00e9duire un consommateur exigeant<\/h3>\n
Les principaux acteurs du secteur du foie gras misent aussi sur le produit en lui-m\u00eame et ses nouvelles fa\u00e7ons de le pr\u00e9senter<\/b>. Quand Labeyrie cr\u00e9e la \u00ab Qualit\u00e9 Traiteur \u00bb avec une s\u00e9lection plus drastique de la mati\u00e8re premi\u00e8re et une pr\u00e9sentation en bocal avec torchons, Delpeyrat met en place la gamme Duo, des foies gras au Sauternes garnis de poires confites ou \u00e9clats de noix. Il s\u2019appuie d\u2019ailleurs sur les boutiques de la franchise Comtesse du Barry pour valoriser ses produits nouveaux.<\/p>\n

Pour plus d’informations sur le secteur, d\u00e9couvrez les r\u00e9seaux de franchise d’\u00e9picerie fine qui recrutent<\/a>.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le foie gras repr\u00e9sente un mets de choix et pas seulement pour les f\u00eates de fin d\u2019ann\u00e9e. La concurrence est d\u00e8s lors tr\u00e8s rude sur ce secteur dont les principaux acteurs rivalisent d\u2019id\u00e9es pour se d\u00e9marquer et s\u00e9duire le consommateur final de plus en plus exigeant. Les innovations portent autant sur le packaging que sur les nouvelles […]<\/p>\n","protected":false},"author":40,"featured_media":289880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-289882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLe foie gras innove sur les recettes, le packaging et les r\u00e9seaux de distribution en franchise<\/title>\n<meta name=\"description\" content=\"Le foie gras repr\u00e9sente un mets de choix et pas seulement pour les f\u00eates de fin d\u2019ann\u00e9e. 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