{"id":289887,"date":"2016-04-27T07:29:00","date_gmt":"2016-04-27T06:29:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-reseau-orchestra-veut-depasser-le-cap-du-milliard-deuros-dici-2019-2804"},"modified":"2016-04-27T07:29:00","modified_gmt":"2016-04-27T06:29:00","slug":"le-reseau-orchestra-veut-depasser-le-cap-du-milliard-deuros-dici-2019-2804","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-reseau-orchestra-veut-depasser-le-cap-du-milliard-deuros-dici-2019-2804","title":{"rendered":"Le r\u00e9seau Orchestra veut d\u00e9passer le cap du milliard d’euros d’ici 2019"},"content":{"rendered":"
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Le groupe Orchestra affiche un chiffre d’affaires de 562.5 millions d’euros<\/b>, soit une progression de 16.3 %<\/b>. Malgr\u00e9 le contexte \u00e9conomique actuel, le groupe de pu\u00e9riculture et de mode enfantine r\u00e9alise donc une tr\u00e8s bonne performance<\/b> lors de son exercice 2015 – 2016. L’enseigne, voulant devenir \u00ab\u00a0un leader mondial de la mode enfantine, de la maternit\u00e9 et de la pu\u00e9riculture<\/i>\u00a0\u00bb a, par ailleurs, poursuivi ses acquisitions.<\/b><\/span><\/span>  

Vu dans le Journal du Textile<\/span><\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Orchestra affiche une croissance autant interne qu’externe<\/h3>\n
Ayant repris un r\u00e9seau Suisse<\/b> comptant six points de vente de pu\u00e9riculture, Orchestra assure une croissance autant sur le plan interne qu’externe<\/b>. Ces magasins acquis ayant de \u00ab\u00a0grands formats<\/i>\u00ab\u00a0, l’enseigne pourra ainsi continue \u00e0 d\u00e9ployer ses m\u00e9gastores \u00e0 l’international.<\/b> Un march\u00e9 mondial sur lequel le groupe a r\u00e9alis\u00e9 un chiffre d’affaires de 131.1 millions d’euros<\/b>, face \u00e0 la France<\/b> (359.3 millions<\/b>) et la Belgique<\/b> (72.1 millions<\/b>), et pour lequel Orchestra nourrit une \u00ab\u00a0ambition forte<\/i>\u00ab\u00a0.<\/span><\/span>

Aux Etats-Unis, le groupe qui d\u00e9tient d\u00e9j\u00e0 14 % du capital de Destination Maternity<\/b>, continue \u00e0 \u00ab\u00a0\u00e9valuer l’opportunit\u00e9<\/i>\u00a0\u00bb pour racheter ce leader am\u00e9ricain du v\u00eatement de maternit\u00e9.<\/span>
Ce rachat lui permettra, d’une part, de compl\u00e9ter les domaines exploit\u00e9s par le groupe<\/b> (v\u00eatements pour futures mamans) et de peser pr\u00e8s de 1 milliard d’euros<\/b>, d’autre part. Cependant, la requ\u00eate, qui avait \u00e9t\u00e9 formul\u00e9e une premi\u00e8re fois \u00e0 l’automne, n’a pas abouti.
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Le groupe Orchestra s’est fix\u00e9 pour objectif de d\u00e9passer le cap du milliard d’euros en 2019. L’enseigne devra donc atteindre \u00ab\u00a0une progression annuelle moyenne de 15 %<\/b> pendant les quatre ann\u00e9es \u00e0 venir<\/i>\u00ab\u00a0. Pour ce faire, Orchestra pourra compter sur la mont\u00e9e en puissance de la pu\u00e9riculture et donc l’augmentation du nombre de ses points de vente.
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Le parc s’est ainsi \u00e9tabli \u00e0 553 magasins<\/b> (+ 23) au terme de l’exercice clos le 29 f\u00e9vrier. Il se r\u00e9partit \u00e0 une quasi-\u00e9galit\u00e9 entre les 297 succursales<\/b> (293.9 millions d’\u20ac, + 20.9 %) et les 256 commissions-affiliations<\/b> (243.9 millions, +12.9 %).
Le solde provenant de l’activit\u00e9 Internet, qui a gagn\u00e9 7 %<\/b>, \u00e0 16.9 millions d’\u20ac, confirmant son statut \u00ab\u00a0de premier magasin du groupe<\/i>\u00ab\u00a0, et de la rubrique n\u00e9goce & divers, en baisse, \u00e0 7.8 millions d’\u20ac.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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R\u00e9gime de croisi\u00e8re<\/h3>\n
Les premiers magasins grand format (plus de 800 m\u00b2) mis en place par Orchestra sont sur la bonne voie. Au nombre de 93<\/b>, ils ont r\u00e9alis\u00e9 un CA de 142.2 millions d’euros<\/b>, ce qui \u00e9quivaut \u00e0 une progression de 83.7 %<\/b> et constitue un quart de l’activit\u00e9 totale du groupe.<\/b><\/span>
Ces magasins, qui ont \u00e9t\u00e9 mis en place depuis 2013 et repr\u00e9sentent l’\u00e9l\u00e9ment premier de la strat\u00e9gie du groupe, lui offrent donc des r\u00e9sultats des plus encourageants!<\/b><\/span>

\u00ab\u00a0Le groupe dispose encore de gisements de croissance importants sur ses march\u00e9s afin de mettre en oeuvre sa strat\u00e9gie de d\u00e9veloppement de magasins de grand format<\/i>\u00ab\u00a0, et souhaite en ouvrir de \u00ab\u00a015 \u00e0 20 par an<\/i>\u00ab\u00a0.
<\/span> Install\u00e9s en p\u00e9riph\u00e9rie, appel\u00e9s mixtes ou m\u00e9gastores, selon leur taille, allant de 800 \u00e0 plus de 5 000 m\u00b2<\/b>, ces grands formats offrent en une unit\u00e9 de lieu toute l’offre de l’univers de l’enfant<\/b>: v\u00eatements, maternit\u00e9-pu\u00e9riculture et parfois jouets, gr\u00e2ce \u00e0 un partenariat avec King Jouet.<\/span>

Les autres magasins dits textiles allant de 300 \u00e0 500 m\u00b2,<\/b> quant \u00e0 eux, gagnent \u00e9galement du terrain, mais pas du tout dans les m\u00eames proportions (+ 1.7 %).<\/b> Avec un chiffre de 383.1 millions d’\u20ac,<\/b> c’est tout de m\u00eame eux qui assurent la majeure partie de l’activit\u00e9 du groupe, soit 73.2%.<\/b>
Cette part va \u00eatre amen\u00e9e cependant \u00e0 \u00e9voluer au gr\u00e9 de l’optimisation du parc: l’ouverture de m\u00e9gastores d’une part et la fermeture de petites unit\u00e9s proches, d’autre part.
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Enfin, les unit\u00e9s restantes seront r\u00e9nov\u00e9es<\/b>. D’ailleurs, sur l’enveloppe de 35 \u00e0 40 millions d’\u20ac qu’Orchestra pr\u00e9voit d’utiliser pour la croissance ma\u00eetris\u00e9e de son parc, un tiers sera consacr\u00e9 aux r\u00e9novations. <\/b><\/span> Mis \u00e0 part le fait de \u00ab\u00a0maintenir un parc de magasins r\u00e9nov\u00e9s et attrayants<\/i>\u00ab\u00a0, Orchestra a pour objectif pour cette ann\u00e9e 2016, de continuer \u00e0 quadriller ses territoires.<\/b><\/span>

Orchestra veut \u00e9galement \u00e9largir son offre<\/b>. L’enseigne a d\u00e9j\u00e0 lanc\u00e9 des couches Pr\u00e9maman<\/b> et compte proposer des produits d’alimentation infantile.<\/b><\/span> Par ailleurs, Orchestra a pour ambition d’augmenter \u00ab\u00a0la part des marques propres en pu\u00e9riculture<\/i>\u00ab\u00a0.
Actuellement de 30 %,<\/b> elle devrait atteindre 50 % \u00e0 l’horizon 2018<\/b>, \u00ab\u00a0afin d’asseoir l’exclusivit\u00e9 des gammes et d’accro\u00eetre la rentabilit\u00e9<\/i>\u00ab\u00a0.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le groupe Orchestra affiche un chiffre d’affaires de 562.5 millions d’euros, soit une progression de 16.3 %. Malgr\u00e9 le contexte \u00e9conomique actuel, le groupe de pu\u00e9riculture et de mode enfantine r\u00e9alise donc une tr\u00e8s bonne performance lors de son exercice 2015 – 2016. L’enseigne, voulant devenir \u00ab\u00a0un leader mondial de la mode enfantine, de la […]<\/p>\n","protected":false},"author":7776,"featured_media":289883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-289887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLe r\u00e9seau Orchestra veut d\u00e9passer le cap du milliard d'euros d'ici 2019<\/title>\n<meta name=\"description\" content=\"Le groupe Orchestra affiche un chiffre d'affaires de 562.5 millions d'euros, soit une progression de 16.3 %. 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