{"id":289913,"date":"2016-04-19T10:04:00","date_gmt":"2016-04-19T09:04:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-adaptee-aux-preoccupations-du-xxie-siecle-2725"},"modified":"2016-04-19T10:04:00","modified_gmt":"2016-04-19T09:04:00","slug":"la-franchise-adaptee-aux-preoccupations-du-xxie-siecle-2725","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-adaptee-aux-preoccupations-du-xxie-siecle-2725","title":{"rendered":"La franchise adapt\u00e9e aux pr\u00e9occupations du XXIe si\u00e8cle"},"content":{"rendered":"
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Bien dans son si\u00e8cle, la franchise est indispensable au d\u00e9veloppement commercial et \u00e9conomique des villes.  Les \u00e9lus des municipalit\u00e9s et des CCI en ont pleinement pris conscience depuis une bonne dizaine d’ann\u00e9es. D\u00e9sormais les municipalit\u00e9s embauchent des managers de ville, pour agir en synergie avec les Chambres de Commerce. Pour ces professionnels la franchise est un des principaux outils d’\u00e9quipement d’une ville en mati\u00e8re de commerces et de services.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Bonne int\u00e9gration des commerces en franchise<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le franchis\u00e9 repr\u00e9sente une enseigne, mais c’est aussi un entrepreneur local. Il connait son march\u00e9 et\u00a0le dynamise. Cette \u00e9nergie profite particuli\u00e8rement aux villes moyennes, plus de la moiti\u00e9 des franchises s’installent dans des villes de 5\u00a0000 \u00e0 100\u00a0000 habitants. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il est clair qu’un r\u00e9seau est plus fort qu’un ind\u00e9pendant, cependant le franchis\u00e9 reste un entrepreneur individuel et s’ins\u00e8re dans le tissu local, fait partie des associations, et sponsorise des op\u00e9rations de proximit\u00e9<\/strong>. Il apprend\u00a0un m\u00e9tier mais aussi une fa\u00e7on de travailler en partageant les meilleures pratiques. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les r\u00e9seaux adoptent de plus en plus une d\u00e9marche de d\u00e9veloppement durable, comprenant un volet de responsabilit\u00e9 sociale appr\u00e9ci\u00e9 des \u00e9lus locaux. D’ailleurs plus d’un tiers des franchis\u00e9s ou futurs franchis\u00e9s se renseignent sur les engagements soci\u00e9taux de leur future enseigne avant de signer leur contrat de franchise. Lire \u00e0 ce sujet : <\/i>Misez sur un d\u00e9veloppement en franchise !<\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Tout ceci contribue \u00e0 faire de la franchise un mod\u00e8le de commerce particuli\u00e8rement adapt\u00e9<\/strong> en ce d\u00e9but de XXIe si\u00e8cle. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Bien dans son si\u00e8cle, la franchise est indispensable au d\u00e9veloppement commercial et \u00e9conomique des villes.  Les \u00e9lus des municipalit\u00e9s et des CCI en ont pleinement pris conscience depuis une bonne dizaine d’ann\u00e9es. D\u00e9sormais les municipalit\u00e9s embauchent des managers de ville, pour agir en synergie avec les Chambres de Commerce. Pour ces professionnels la franchise est un 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