{"id":289919,"date":"2016-04-19T06:55:00","date_gmt":"2016-04-19T05:55:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-socooc-ambitionne-une-croissance-de-100-pour-2016-8776"},"modified":"2016-04-19T06:55:00","modified_gmt":"2016-04-19T05:55:00","slug":"la-franchise-socooc-ambitionne-une-croissance-de-100-pour-2016-8776","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-socooc-ambitionne-une-croissance-de-100-pour-2016-8776","title":{"rendered":"La franchise SoCoo’c ambitionne une croissance de 100 % pour 2016"},"content":{"rendered":"
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SoCoo’c est une enseigne <\/b>du groupe Fournier<\/b> qui a \u00e9t\u00e9 cr\u00e9\u00e9e en 2007<\/b>. Le sp\u00e9cialiste des cuisines <\/span>de fabrication 100% fran\u00e7aise a pour objectif de s’imposer comme un acteur majeur <\/b>sur le segment \u00e9conomique des cuisinistes en doublant son chiffre d’affaires<\/b> cette ann\u00e9e.<\/span><\/span><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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<\/a> <\/p>\n
Devanture magasin Saint Priest (59) <\/div>\n<\/p><\/div>\n
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SoCoo’c veut doubler son CA<\/h3>\n
SoCoo’c a r\u00e9alis\u00e9 en 2015<\/b> un chiffre d’affaires retail TTC de 67 millions d’euros, en progression de 35 %<\/b> par rapport \u00e0 2014<\/b> (49.5 millions<\/b>).  L’enseigne avait <\/b>rachet\u00e9 Hygena<\/b> en mars 2015 et avait commenc\u00e9 la transformation des magasins Hygena en <\/span>SoCoo’c. La franchise compte s’appuyer sur cette acquisition, entre autres, pour r\u00e9aliser une croissance de 100 % en 2016.<\/span>
Comme l’indique Laurent Marguerettaz, Directeur G\u00e9n\u00e9ral<\/b>: \u00ab\u00a0Nous voulons poursuivre notre strat\u00e9gie de d\u00e9veloppement en franchise et projetons d’ouvrir 10 nouveaux points de vente avec des franchis\u00e9s en 2016<\/i>\u00ab\u00a0. <\/span><\/span>  
SoCoo’c veut ouvrir en franchise en Ile-de-France<\/b>, dans le sud<\/b> (B\u00e9ziers, Perpignan\u2026) et l’est <\/b>du territoire (Strasbourg\u2026). L’enseigne privil\u00e9gie les emplacements situ\u00e9s dans les zones commerciales ayant des surfaces de 300 \u00e0 400 m\u00b2<\/b> (et de 200 m\u00b2<\/b> sur Paris).<\/span><\/span>
SoCoo’c commence l’ann\u00e9e 2016 avec pour ambition d’acc\u00e9l\u00e9rer <\/b><\/span>la croissance de son r\u00e9seau de franchis\u00e9s. <\/b>La nouvelle taille du r\u00e9seau SoCoo\u2019c<\/a><\/b> va permettre de d\u00e9velopper plus rapidement la notori\u00e9t\u00e9<\/b> de l\u2019enseigne sur un plan national. En outre, le march\u00e9 du meuble et de la cuisine, apr\u00e8s 3 ann\u00e9es cons\u00e9cutives \u00e0 la baisse, gagne  4 % en 2015<\/b>, et les magasins SoCoo’c en rythme de croisi\u00e8re affichent un taux de progression encore meilleur.<\/b><\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
<\/p>\n
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<\/a> <\/p>\n
Cuisine Mezzo Magnolia <\/div>\n<\/p><\/div>\n
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70 \u00e9tablissements Hygena d\u00e9j\u00e0 transform\u00e9s en SoCoo’c<\/h3>\n
L’annonce du rachat d’Hygena a \u00e9t\u00e9 bien re\u00e7u par le r\u00e9seau de franchis\u00e9s. Cette initiative va permettre d’atteindre d’ici juin 130 points de vente sous enseigne SoCoo\u2019c<\/b> et de b\u00e9n\u00e9ficier d’un gain extraordinaire de visibilit\u00e9<\/b>.<\/span> <\/span>
Arnaud Allantaz, Directeur Commerce Franchise<\/b>, explique: \u00ab\u00a0Nous avons profit\u00e9 de ce nouvel \u00e9lan pour optimiser la formation et internaliser la plupart des services (marketing, agencement, formation) afin d’\u00eatre plus r\u00e9actifs et plus pertinents dans le soutien aux franchis\u00e9s<\/i>\u00ab\u00a0.<\/span><\/span>
Une dizaine de recrutement<\/b> devrait avoir lieu suite \u00e0 cette nouvelle organisation: \u00ab\u00a0Nous sommes, au final, encore plus sp\u00e9cialis\u00e9s dans chaque domaine de comp\u00e9tence\u00a0\u00bb. <\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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SoCoo’c poursuit aussi le d\u00e9veloppement de ses gammes de produits<\/h3>\n
L’enseigne continue de d\u00e9velopper ses gammes de produits<\/b> pour proposer une offre plus moderne et design. <\/span>
En ce qui concerne la sortie de gamme de mai 2016, des nouveaut\u00e9s produits exclusives et un catalogue encore plus percutant<\/b> et orient\u00e9 client que les pr\u00e9c\u00e9dents devraient voir le jour. <\/span> SoCoo’c a aussi travaill\u00e9 sur la transformation des fa\u00e7ades des points de vente en optant pour un concept de fa\u00e7ade plus impactant et plus original<\/b>, d\u00e9velopp\u00e9 en partenariat avec l\u2019agence D\u2019Artagnan<\/b>, une agence sp\u00e9cialis\u00e9e dans le design commercial.
Ce concept devrait offrir aux \u00e9tablissements une meilleure attractivit\u00e9<\/b> et un gain de visibilit\u00e9 accrue<\/b>. 70 fa\u00e7ades de magasins<\/b> ont d’ailleurs ainsi \u00e9t\u00e9 r\u00e9nov\u00e9es depuis juillet dernier.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

SoCoo’c est une enseigne du groupe Fournier qui a \u00e9t\u00e9 cr\u00e9\u00e9e en 2007. Le sp\u00e9cialiste des cuisines de fabrication 100% fran\u00e7aise a pour objectif de s’imposer comme un acteur majeur sur le segment \u00e9conomique des cuisinistes en doublant son chiffre d’affaires cette ann\u00e9e. Devanture magasin Saint Priest (59) SoCoo’c veut doubler son CA SoCoo’c a r\u00e9alis\u00e9 […]<\/p>\n","protected":false},"author":7776,"featured_media":289917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-289919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise SoCoo'c ambitionne une croissance de 100 % pour 2016<\/title>\n<meta name=\"description\" content=\"SoCoo'c est une enseigne du groupe Fournier qui a \u00e9t\u00e9 cr\u00e9\u00e9e en 2007. 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