{"id":289962,"date":"2016-04-07T08:44:00","date_gmt":"2016-04-07T07:44:00","guid":{"rendered":"https:\/\/ac-franchise.be\/avantages-et-inconvenients-de-la-franchise-participative-3848"},"modified":"2016-04-07T08:44:00","modified_gmt":"2016-04-07T07:44:00","slug":"avantages-et-inconvenients-de-la-franchise-participative-3848","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/avantages-et-inconvenients-de-la-franchise-participative-3848","title":{"rendered":"Avantages et inconv\u00e9nients de la franchise participative"},"content":{"rendered":"
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La franchise participative est une des fa\u00e7ons de r\u00e9pondre \u00e0 des probl\u00e9matiques de financement et de d\u00e9veloppement des r\u00e9seaux.<\/b> Le financement restant le nerf de la guerre dans l\u2019acquisition d\u2019une activit\u00e9 commerciale franchis\u00e9e ou non, si un franchiseur veut se d\u00e9velopper, il peut opter pour une participation financi\u00e8re dans une unit\u00e9 de son r\u00e9seau, \u00e9ventuellement sous la forme d\u2019un apport au capital. De ce fait, l\u2019investissement financier d’un franchiseur conf\u00e8re \u00e0 ce business model qu’est la franchise participative une formule \u00e0 mi-chemin entre la franchise et le succursalisme<\/b>. Cela peut tr\u00e8s bien fonctionner \u00e0 condition de bien respecter certaines r\u00e8gles et de pr\u00e9voir des garde-fous dans le contrat en gardant toujours \u00e0 l\u2019esprit que c\u2019est bien le franchis\u00e9 qui doit garder la main sur toute la strat\u00e9gie et la marche quotidienne de sa soci\u00e9t\u00e9.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Avantages pour le franchiseur mais aussi pour le franchis\u00e9<\/h3>\n
Se d\u00e9velopper pour un franchiseur passe par une s\u00e9lection de candidats qui collent au profil de l\u2019enseigne et ont un apport financier suffisant. Mais s’ils sont aptes \u00e0 entrer dans le r\u00e9seau, l’argent peut \u00eatre la pierre d’achoppement sachant que les banques sont frileuses d\u00e8s qu’il s’agit d’une cr\u00e9ation d’entreprise . Aussi,  l\u2019entr\u00e9e au capital du franchiseur peut rassurer les organismes financiers et peut \u00eatre un levier au d\u00e9marrage pour cr\u00e9er ou reprendre une affaire existante<\/b> quand le candidat a les comp\u00e9tences requises.
 Reste \u00e0 d\u00e9finir sous quelle forme<\/b> : la participation peut se faire par une entr\u00e9e au capital ou par un apport en compte courant. Pour que le franchis\u00e9 garde la main, cette participation doit toujours rest\u00e9e minoritaire (40%maxi). <\/span> Investir dans son propre r\u00e9seau est une preuve de la confiance dans son concept et son savoir-faire. Ainsi,  quand une surface N\u00b0 1 se lib\u00e8re mais \u00e0 un prix trop \u00e9lev\u00e9 pour le franchis\u00e9, mieux vaut lui donner un coup de pouce que de laisser prendre un emplacement moins bon avec moins d\u2019atouts pour r\u00e9ussir.
Pour le franchis\u00e9, l\u2019int\u00e9r\u00eat principal est le financement<\/b>.  Le fait d\u2019avoir un actionnaire qui n\u2019est autre le cr\u00e9ateur du concept ne peut \u00eatre que positif. En contrepartie pour le franchis\u00e9 (ind\u00e9pendant juridiquement) l\u2019implication du franchiseur risque d’\u00eatre plus pr\u00e9gnante et l\u2019assistance (avec le risque d’ing\u00e9rence) plus importante. Ce peut \u00eatre un tremplin pour un franchis\u00e9 qui a besoin d\u2019\u00eatre \u00e9paul\u00e9 et qui est plus en demande de conseils mais pas pour un commer\u00e7ant exp\u00e9riment\u00e9.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des r\u00e8gles \u00e0 \u00e9tablir d\u00e8s le d\u00e9part<\/h3>\n
Trouver un juste \u00e9quilibre : telle est la difficult\u00e9 dans cette association<\/b>. Afin d\u2019encadrer ce partenariat entre le franchiseur et son franchis\u00e9, il est n\u00e9cessaire d\u2019anticiper les modalit\u00e9s de sortie du capital pour le franchiseur, de r\u00e9diger un pacte d\u2019actionnaires autre contrat \u00e9quivalent. Ces pr\u00e9cisions garantissent que les int\u00e9r\u00eats du franchis\u00e9 et de son \u00ab associ\u00e9 \u00bb convergent autant que possible pendant toute la dur\u00e9e du contrat participatif. En effet, pour racheter les parts du franchiseur en cas de sortie de capital, le franchis\u00e9 pourrait \u00eatre amen\u00e9 \u00e0 lever de la dette. Il sera plus facile de convaincre une banque avec un compte d\u2019exploitation positif, donc une participation plus importante de la part du franchiseur.
La franchise participative est un sujet qui pr\u00eate \u00e0 controverse pour la simple raison qu\u2019elle peut \u00eatre consid\u00e9r\u00e9e contraire \u00e0 l\u2019esprit de la franchise.<\/b> Celle-ci est bas\u00e9e sur la collaboration  entre deux entit\u00e9s juridiques et financi\u00e8rement distinctes et ind\u00e9pendantes. Pour r\u00e9ussir, la franchise participative doit rester dans le cadre financier et permettre au franchis\u00e9 de d\u00e9velopper son entreprise en toute ind\u00e9pendance.<\/b> Trop d\u2019ing\u00e9rence serait nuisible et pour cela il faut bien d\u00e9finir le champ d\u2019intervention de chacun des deux parties. En effet, le franchis\u00e9 pourrait compter trop sur son partenaire et manquer d\u2019initiative ce qui est contraire \u00e0 l\u2019esprit \u00ab franchise \u00bb.<\/span> <\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise participative est une des fa\u00e7ons de r\u00e9pondre \u00e0 des probl\u00e9matiques de financement et de d\u00e9veloppement des r\u00e9seaux. Le financement restant le nerf de la guerre dans l\u2019acquisition d\u2019une activit\u00e9 commerciale franchis\u00e9e ou non, si un franchiseur veut se d\u00e9velopper, il peut opter pour une participation financi\u00e8re dans une unit\u00e9 de son r\u00e9seau, \u00e9ventuellement […]<\/p>\n","protected":false},"author":42,"featured_media":142144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-289962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nAvantages et inconv\u00e9nients de la franchise participative<\/title>\n<meta name=\"description\" content=\"La franchise participative est une des fa\u00e7ons de r\u00e9pondre \u00e0 des probl\u00e9matiques de financement et de d\u00e9veloppement des r\u00e9seaux. 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