{"id":289976,"date":"2016-04-06T07:24:00","date_gmt":"2016-04-06T06:24:00","guid":{"rendered":"https:\/\/ac-franchise.be\/franchise-3-secteurs-en-difficulte-6098"},"modified":"2016-04-06T07:24:00","modified_gmt":"2016-04-06T06:24:00","slug":"franchise-3-secteurs-en-difficulte-6098","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/franchise-3-secteurs-en-difficulte-6098","title":{"rendered":"Franchise : 3 secteurs en difficult\u00e9 !"},"content":{"rendered":"
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Tandis que certaines enseignes voient leur chiffre d\u2019affaires grimper en fl\u00e8che, d\u2019autres connaissent de nombreuses difficult\u00e9s. Apr\u00e8s avoir connu un grand succ\u00e8s \u00e0 leur d\u00e9but, ces enseignes doivent aujourd\u2019hui faire face \u00e0 de nombreux d\u00e9fis. Pour cause, un pouvoir d\u2019achat et un march\u00e9 qui \u00e9voluent, une mentalit\u00e9 qui change, et surtout une concurrence accrue avec de nouveaux acteurs dominant le march\u00e9. AC Franchise avait \u00e9crit sur les difficult\u00e9s pr\u00e9visibles dans ces secteurs. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les cigarettes \u00e9lectroniques, un secteur qui s’\u00e9croule<\/h3>\n
Des chiffres d\u2019affaires en chute, des taux de vente en baisse, 400 points de vente qui ferment, les enseignes de cigarettes \u00e9lectroniques ont perdu de la vitalit\u00e9. Plusieurs r\u00e9seaux p\u00e9riclitent, sans doute \u00e0 cause d\u2019un cadre l\u00e9gislatif \u00e9quivoque, une r\u00e9gulation incertaine et de nombreux protagonistes sur le march\u00e9 sans oublier :
– la concurrence des d\u00e9bits de tabac que beaucoup avaient voulu ignorer
– les mauvais emplacements de beaucoup de r\u00e9seaux
– le peu de puissance financi\u00e8re de beaucoup de cr\u00e9ateurs de r\u00e9seau<\/p>\n

Lire aussi :
– quel avenir pour les cigarettes \u00e9lectroniques<\/a> ?
– Nos conseils \u00e0 propos des franchises de cigarette \u00e9lectronique<\/a><\/p>\n

Notre conclusion : Attention aux secteurs \u00e0 la mode, ils attirent aussi des r\u00e9seaux \u00ab\u00a0l\u00e9gers\u00a0\u00bb.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La t\u00e9l\u00e9phonie : magasin physique ou boutique en ligne ?<\/h3>\n
Il fut un temps o\u00f9 les clients se bousculaient dans les magasins pour s\u2019acheter le t\u00e9l\u00e9phone portable le plus en vogue. Avec la g\u00e9n\u00e9ralisation de l\u2019acc\u00e8s \u00e0 internet, le march\u00e9 du t\u00e9l\u00e9phone mobile est attaqu\u00e9 par les offres des leaders en ligne<\/b>. Il faut aussi admettre que les r\u00e9seaux ind\u00e9pendants des op\u00e9rateurs souffrent du fait des rapports de force avec lesdits op\u00e9rateurs. Plusieurs r\u00e9seaux ont disparu dont Tel and Com, The Phone House, etc….. Ceci dit, quelques boutiques physiques \u00e9chappent \u00e0 ce ph\u00e9nom\u00e8ne et poursuivent leur d\u00e9veloppement. C\u2019est surtout le cas des enseignes sp\u00e9cialis\u00e9es dans la vente des accessoires de personnalisation (coques personnalisables, \u00e9tuis fashion, batteries externes et bien d’autres objets connect\u00e9s). N\u00e9anmoins, ce genre d\u2019entreprises \u00e9volue au gr\u00e9 de la mode et il faut penser \u00e0 rentabiliser tr\u00e8s vite pour se s\u00e9curiser.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’optique face \u00e0 une nouvelle forme de concurrence<\/h3>\n
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Le march\u00e9 de l\u2019optique a fortement marqu\u00e9 les ann\u00e9es 2000. Aujourd\u2019hui, les boutiques commercialisant des lunettes craignent une concurrence accrue avec les sites en ligne<\/b>. Avec moins de charge qu\u2019un magasin physique mais moins de servies aussi, les boutiques d\u2019optique en ligne proposent des offres \u00e0 bas prix, beaucoup plus accessibles au consommateur contemporain qui a tendance \u00e0 effectuer ses achats de plus en plus via internet. Il est vrai que les marges sur l’optique ont \u00e9t\u00e9 tr\u00e8s importantes. Aujourd\u2019hui, le march\u00e9 de l\u2019optique est monopolis\u00e9 par les 5 plus grands acteurs du secteur, partageant 60% des parts de march\u00e9. Les autres petites enseignes se battent dans cette guerre concurrentielle. <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Tandis que certaines enseignes voient leur chiffre d\u2019affaires grimper en fl\u00e8che, d\u2019autres connaissent de nombreuses difficult\u00e9s. Apr\u00e8s avoir connu un grand succ\u00e8s \u00e0 leur d\u00e9but, ces enseignes doivent aujourd\u2019hui faire face \u00e0 de nombreux d\u00e9fis. Pour cause, un pouvoir d\u2019achat et un march\u00e9 qui \u00e9voluent, une mentalit\u00e9 qui change, et surtout une concurrence accrue avec […]<\/p>\n","protected":false},"author":54,"featured_media":289974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-289976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nFranchise : 3 secteurs en difficult\u00e9 !<\/title>\n<meta name=\"description\" content=\"Tandis que certaines enseignes voient leur chiffre d\u2019affaires grimper en fl\u00e8che, d\u2019autres connaissent de nombreuses difficult\u00e9s. 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