{"id":290039,"date":"2016-03-29T07:04:00","date_gmt":"2016-03-29T06:04:00","guid":{"rendered":"https:\/\/ac-franchise.be\/comment-bien-choisir-un-local-pour-sa-franchise-6376"},"modified":"2016-03-29T07:04:00","modified_gmt":"2016-03-29T06:04:00","slug":"comment-bien-choisir-un-local-pour-sa-franchise-6376","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/comment-bien-choisir-un-local-pour-sa-franchise-6376","title":{"rendered":"Comment bien choisir un local pour sa franchise"},"content":{"rendered":"
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Si l’emplacement centre ville 1 ou 1 bis ou la zone commerciale la plus anim\u00e9e de la ville peut constituer le meilleur emplacement pour votre franchise, cela reste une g\u00e9n\u00e9ralit\u00e9 et selon le type de franchise, d’autres emplacements m\u00e9ritent le d\u00e9tour. Une franchise de sup\u00e9rette trouvera sa place m\u00eame dans un quartier d\u00e9sert\u00e9 par les magasins d’alimentation g\u00e9n\u00e9rale ou sp\u00e9cialis\u00e9e. Une franchise de restauration rapide <\/b>pourra r\u00e9ussir pr\u00e8s d’une facult\u00e9 ou d’un centre tertiaire hors centre ville<\/b> mais aussi dans un quartier de bureau ou pr\u00e8s de cin\u00e9mas, et….. Bref, chaque cas restant unique, voici quelques pistes pour ne pas se tromper.<\/p>\n

Avant de vous lancer dans la recherche d’un local pour votre franchise, vous aurez bien identifi\u00e9 vos besoins : la surface totale, l’organisation de votre concept (vitrine ou pas par exemple et sa dimension), surface stock, surface de vente, accessibilit\u00e9 (voie urbaine passante avec parking, voie pi\u00e9tonne, et..). Il est \u00e9vident que si vous ouvrez une franchise de v\u00eatements, vous avez besoin d’une vitrine dans une rue passante, par contre, si vous ouvrez une franchise d’aide \u00e0 la personne, un emplacement facile d’acc\u00e8s m\u00eame un peu excentr\u00e9 fera l’affaire.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Chercher o\u00f9 passe le consommateur : la premi\u00e8re d\u00e9marche<\/h3>\n
Quelle que soit la zone, elle doit \u00eatre commer\u00e7ante. Un quartier a toujours une rue principale, une zone de bureaux a aussi son art\u00e8re anim\u00e9e. Contr\u00f4ler que votre concept colle avec l’environnement : la concurrence imm\u00e9diate (d’autres enseignes proches de votre concept), l’acc\u00e8s facile (voiture, bus, m\u00e9tro,). Pour cela, il faut passer du temps dans le quartier \u00e0 plusieurs moments de la journ\u00e9e et de la semaine pour voir s’il n’y a des p\u00e9riodes creuses, y compris le week end. Votre franchiseur vous indiquera les crit\u00e8res \u00e0 respecter. Ecoutez-le attentivement et prenez aussi l’avis de personnes exp\u00e9riment\u00e9es de la ville vis\u00e9e.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Faire appel \u00e0 des professionnels du droit de l’immobilier commercial ?<\/h3>\n
Nous ne parlons pas seulement des agents immobiliers ou des notaires mais aussi des avocats sp\u00e9cialis\u00e9s en droit des baux commerciaux. Ces derniers connaissent bien les m\u00e9andres des baux et les pi\u00e8ges \u00e0 \u00e9viter. <\/p>\n

Votre franchiseur aussi sera d’une aide pr\u00e9cieuse. Dans le cas d’un bail commercial, on dit souvent que le loyer ne doit pas d\u00e9passer 8% du chiffre d’affaires dans la plupart des m\u00e9tiers mais cela peut varier. 8 % du CA c’est 16 % de votre marge si elle est de 50 % comme dans un magasin de bijouterie fantaisie et d’accessoires de mode mais c’est 32 % de votre marge si elle est de 25 % comme dans un sup\u00e9rette de quartier et l\u00e0 c’est beaucoup trop ! <\/p>\n

Si vous reprenez une affaire existante, v\u00e9rifiez les bilans et compte d’exploitation de la soci\u00e9t\u00e9 (les 3 derni\u00e8res ann\u00e9es), le mat\u00e9riel lui appartenant et celui lou\u00e9 par celle-ci. Contr\u00f4lez qu’il n’existe pas de contentieux entre le bailleur et le vendeur du fonds de commerce que vous souhaitez acqu\u00e9rir et v\u00e9rifiez que le propri\u00e9taire des murs n’a pas d’objection \u00e0 votre venue car certaines raisons peuvent lui donner le pouvoir de s’opposer \u00e0 vous. Un juriste sp\u00e9cialis\u00e9 en baux commerciaux est tr\u00e8s utile. Vous ne pouvez pas vous fier \u00e0 un interm\u00e9diaire commercial pour appr\u00e9cier un bail, fut-il agent immobilier.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Trouver son local ne doit pas \u00eatre envisag\u00e9 seul et ne doit pas \u00eatre empirique. Cela a un co\u00fbt et devra \u00eatre int\u00e9gr\u00e9 dans votre bilan provisionnel. Pour ne pas se tromper – il n’y aura pas de retour possible – faire une \u00e9tude de march\u00e9 est le plus s\u00e9curisant. Beaucoup de candidats \u00e0 la franchise h\u00e9sitent car cela\u00a0p\u00e8se financi\u00e8rement\u00a0mais c’est un investissement pour ne pas se tromper de concept et d’emplacement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Et pour plus d’information sur le choix d’un local, lisez aussi ces articles : <\/i>
Quel local pour ma franchise<\/i><\/a> ?<\/i>
Quelques conseils pour \u00e9valuer un emplacement et sa zone de chalandise<\/i><\/a>.
<\/i><\/span>
Martine, r\u00e9dactrice AC Franchise <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Si l’emplacement centre ville 1 ou 1 bis ou la zone commerciale la plus anim\u00e9e de la ville peut constituer le meilleur emplacement pour votre franchise, cela reste une g\u00e9n\u00e9ralit\u00e9 et selon le type de franchise, d’autres emplacements m\u00e9ritent le d\u00e9tour. Une franchise de sup\u00e9rette trouvera sa place m\u00eame dans un quartier d\u00e9sert\u00e9 par les […]<\/p>\n","protected":false},"author":1,"featured_media":290040,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[134,141],"class_list":["post-290039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-emplacements-locaux","tag-reglementation-des-affaires","entry","has-media"],"acf":[],"yoast_head":"\nComment 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