{"id":290053,"date":"2016-03-27T06:52:00","date_gmt":"2016-03-27T05:52:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-leader-du-home-meal-replacement-evolue-avec-ses-consommateurs-4564"},"modified":"2016-03-27T06:52:00","modified_gmt":"2016-03-27T05:52:00","slug":"le-leader-du-home-meal-replacement-evolue-avec-ses-consommateurs-4564","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-leader-du-home-meal-replacement-evolue-avec-ses-consommateurs-4564","title":{"rendered":"Le leader du \u00ab\u00a0home meal replacement\u00a0\u00bb \u00e9volue avec ses consommateurs"},"content":{"rendered":"
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Le r\u00e9seau Nostrum, sp\u00e9cialis\u00e9 dans le \u00ab\u00a0home meal replacement\u00a0\u00bb, existe depuis 1998 et a bien \u00e9volu\u00e9 depuis. Pour r\u00e9pondre aux exigences actuelles, Nostrum fait en sorte de proposer des repas \u00e9quilibr\u00e9s, vari\u00e9s, rapides et low cost.<\/b><\/span><\/b><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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De la qualit\u00e9 et des prix bas<\/h3>\n
Home Meal Replacement a bien compris que m\u00eame si on ne passe plus autant de temps qu’avant \u00e0 faire la cuisine, on fait de plus en plus attention \u00e0 la qualit\u00e9<\/b> de ce que l’on mange. C’est en se basant sur ce principe que l’entreprise propose son concept novateur, se situant \u00e0 mi-chemin entre le supermarch\u00e9 et le restaurant de cuisine traditionnelle.<\/b><\/span>
Dans les points de vente Nostrum, on retrouve des repas cuisin\u00e9s \u00e0 emporter<\/b>, faits \u00e0 partir d’ingr\u00e9dients naturels et de proximit\u00e9<\/b>, en utilisant des recettes traditionnelles<\/b>.<\/span> De plus, les clients de l’enseigne ayant leur carte de fid\u00e9lit\u00e9 peuvent choisir quotidiennement parmi une grande vari\u00e9t\u00e9 de plats \u00e0 prix low cost.<\/b><\/span><\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le leader du \u00ab\u00a0home meal replacement\u00a0\u00bb<\/h3>\n
La famille Salom\u00f3 a cr\u00e9e la soci\u00e9t\u00e9 Home Meal (ou \u00ab\u00a0HMR\u00a0\u00bb) en 1998<\/b> qui avait son si\u00e8ge \u00e0 Sant Vicen\u00e7 de Castellet<\/b>, \u00e0 55km au nord de Barcelone.
<\/span><\/span> Le \u00ab\u00a0home meal replacement\u00a0\u00bb provenant des \u00c9tats-Unis et correspondant au \u00ab\u00a0repas-maison de substitution\u00a0\u00bb a \u00e9t\u00e9 introduit en Espagne gr\u00e2ce \u00e0 Nostrum. HMR qui a su garder sa place de leader du march\u00e9 jusqu’\u00e0 aujourd’hui.
<\/b>L’entreprise a toujours pour ambition de proposer des plats cuisin\u00e9s et d\u00e9j\u00e0 conditionn\u00e9s, pouvant \u00eatre consomm\u00e9s \u00e0 la maison ou dans la zone de d\u00e9gustation du magasin. <\/span>  <\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des habitudes alimentaires qui changent<\/h3>\n
Les produits HMR sont surtout destin\u00e9s aux professionnels qui ne disposent pas d’assez de temps pour cuisiner<\/b>, ainsi qu’aux \u00e9tudiants, touristes et de plus en plus aux familles qui ont d\u00e9sormais tendance \u00e0 pr\u00e9voir l\u2019achat de leurs courses de la semaine dans les magasins Nostrum. Surtout que l’enseigne propose des plats accessibles \u00e0 tous les budgets et rentrant dans le cr\u00e9neau des courses traditionnelles.
<\/span> Actuellement, Nostrum est \u00e0 la t\u00eate de 130 magasins sur le territoire espagnol et en Andorre<\/b>.
L’expansion a \u00e9t\u00e9 effectu\u00e9e en se basant sur son mod\u00e8le de franchise, qui propose une alternative d\u2019entreprenariat facile \u00e0 implanter.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Nostrum en Europe<\/h3>\n
Nostrum se d\u00e9veloppe progressivement en Europe gr\u00e2ce \u00e0 son mod\u00e8le de franchises et de master franchises<\/b> sur les zones les plus \u00e9loign\u00e9es des cuisines centrales.
<\/span> Nostrum veut atteindre les 500 magasins franchis\u00e9s d’ici 4 ans<\/b>, dont 300 devraient id\u00e9alement se situer dans le cercle g\u00e9ographique d\u00e9limit\u00e9 par une distance maximum de 600km des cuisines centrales de Nostrum , \u00e0 Sant Vincen\u00e7 de Castellet, qui approvisionneraient toute cette grande zone.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le r\u00e9seau Nostrum, sp\u00e9cialis\u00e9 dans le \u00ab\u00a0home meal replacement\u00a0\u00bb, existe depuis 1998 et a bien \u00e9volu\u00e9 depuis. Pour r\u00e9pondre aux exigences actuelles, Nostrum fait en sorte de proposer des repas \u00e9quilibr\u00e9s, vari\u00e9s, rapides et low cost. De la qualit\u00e9 et des prix bas Home Meal Replacement a bien compris que m\u00eame si on ne passe […]<\/p>\n","protected":false},"author":7776,"featured_media":290050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-290053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLe leader du "home meal replacement" \u00e9volue avec ses consommateurs<\/title>\n<meta name=\"description\" content=\"Le r\u00e9seau Nostrum, sp\u00e9cialis\u00e9 dans le "home meal replacement", existe depuis 1998 et a bien \u00e9volu\u00e9 depuis. 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