{"id":290066,"date":"2016-03-22T06:49:00","date_gmt":"2016-03-22T05:49:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-selection-dune-enseigne-de-franchise-les-points-clefs-pour-ne-pas-se-tromper-5739"},"modified":"2016-03-22T06:49:00","modified_gmt":"2016-03-22T05:49:00","slug":"la-selection-dune-enseigne-de-franchise-les-points-clefs-pour-ne-pas-se-tromper-5739","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-selection-dune-enseigne-de-franchise-les-points-clefs-pour-ne-pas-se-tromper-5739","title":{"rendered":"La s\u00e9lection d’une enseigne de franchise : les points clefs pour ne pas se tromper"},"content":{"rendered":"
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Vous adorez la d\u00e9co, la restauration, la mode, les services, vous aimez le contact, vous avez envie d’avoir une petite boutique comme celle qui se trouve au coin de la rue et l’envie de vous lancer en franchise<\/b> se concr\u00e9tise peu \u00e0 peu dans votre esprit. Alors comment ne pas se tromper pour choisir la bonne enseigne et celle qui vous convient le mieux ?

D’abord, choisissez un concept qui vous s\u00e9duit<\/span>. On n’est jamais aussi performant que dans un secteur qu’on aime. Rencontrez le franchiseur qui va confirmer votre choix et dont les arguments vont vous convaincre. Cela vous semble d\u00e9j\u00e0 idyllique et vous vous y voyez d\u00e9j\u00e0. Attention, ce n’est que le d\u00e9but du chemin car cela ne suffit pas. A vous de faire votre enqu\u00eate pour confirmer votre choix et les questions sont nombreuses.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le march\u00e9 est-il porteur ?<\/h3>\n
L’\u00e9tat des lieux du march\u00e9 sur lequel vous vous lancez doit \u00eatre d\u00e9fini dans le DIP (Document d’information pr\u00e9contractuel<\/b>) que vous remet le franchiseur. A voir si le march\u00e9 n’est pas satur\u00e9 ou en d\u00e9clin. Le concept m\u00eame attirant n’est-il pas d\u00e9pass\u00e9 ?

Renseignez-vous sur le r\u00e9seau <\/span>: un turn over important (20 % par exemple)  dans un r\u00e9seau n’est pas bon signe. Dans un r\u00e9seau qui fonctionne, les franchis\u00e9s n’ont pas envie de partir mais plut\u00f4t de cr\u00e9er un deuxi\u00e8me point de vente. Regardez aussi combien de temps sont rest\u00e9s les franchis\u00e9s.

Visitez des unit\u00e9s de franchise <\/span>dans des zones diff\u00e9rentes et consultez leurs chiffres pour vous donner une id\u00e9e de la v\u00e9ritable rentabilit\u00e9 du concept. Un concept s\u00e9duisant n’est pas forc\u00e9ment un concept rentable. N’oubliez pas que vous aurez investi vos propres deniers dans l’affaire !<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ensuite \u00eates-vous plut\u00f4t r\u00e9seau ou plut\u00f4t ind\u00e9pendant ?<\/h3>\n
Travailler en franchise, c’est faire partie d’un r\u00e9seau, partager les exp\u00e9riences, accepter le savoir-faire du franchiseur et appliquer le concept<\/b>. Les directives du franchiseur sont \u00e0 respecter dans la mesure o\u00f9 elles ne se substituent pas \u00e0 vos pr\u00e9rogatives de chef d’entreprise.<\/p>\n

Ce article vous aidera aussi \u00e0 avoir plus d’informations : <\/i>Le savoir-faire comme cl\u00e9 de vo\u00fbte du contrat de franchise<\/i><\/a><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Les franchis\u00e9s du r\u00e9seau sont-ils contents ?<\/h3>\n
\u00c9tudiez \u00e0 fond le contrat de franchis<\/b>e<\/b> <\/b><\/span>: les droits d’entr\u00e9e et ce qu’ils comportent (formation ?), les redevances, la dur\u00e9e, le renouvellement, la clause de pr\u00e9emption par le franchiseur, etc
Beaucoup d’\u00e9l\u00e9ments qu’il vaut mieux faire valider par un avocat sp\u00e9cialis\u00e9 en franchise<\/a>.<\/p>\n

Mais le plus important est de savoir si les franchis\u00e9s du r\u00e9seau sont satisfaits du m\u00e9tier et du franchiseur et pour cela il faut les rencontrer.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Cette check list n’est pas exhaustive et avant de choisir, voyez plusieurs enseignes, renseignez vous aupr\u00e8s des franchis\u00e9s car c’est un engagement \u00e0 la fois personnel et professionnel qui va bouleverser votre vie. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Vous adorez la d\u00e9co, la restauration, la mode, les services, vous aimez le contact, vous avez envie d’avoir une petite boutique comme celle qui se trouve au coin de la rue et l’envie de vous lancer en franchise se concr\u00e9tise peu \u00e0 peu dans votre esprit. Alors comment ne pas se tromper pour choisir la […]<\/p>\n","protected":false},"author":52,"featured_media":290067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[133],"class_list":["post-290066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-devenir-franchise","entry","has-media"],"acf":[],"yoast_head":"\nLa 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