{"id":290073,"date":"2016-03-21T07:44:00","date_gmt":"2016-03-21T06:44:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-etapes-a-ne-pas-manquer-pour-reussir-votre-business-plan-3118"},"modified":"2016-03-21T07:44:00","modified_gmt":"2016-03-21T06:44:00","slug":"les-etapes-a-ne-pas-manquer-pour-reussir-votre-business-plan-3118","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-etapes-a-ne-pas-manquer-pour-reussir-votre-business-plan-3118","title":{"rendered":"Les \u00e9tapes \u00e0 ne pas manquer pour r\u00e9ussir votre business plan"},"content":{"rendered":"
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Le business plan fait partie des \u00e9tapes clefs de la cr\u00e9ation d’une franchise<\/b>. C’est avec un business plan bien construit que vous pourrez obtenir des pr\u00eats bancaires car votre projet devient cr\u00e9dible financi\u00e8rement. En cr\u00e9ant une franchise, vous serez bien s\u00fbr aid\u00e9 par le r\u00e9seau que vous aurez choisi mais il ne faut pas sauter les \u00e9tapes et le business plan n’intervient qu’apr\u00e8s avoir pass\u00e9 certains stades que vous devez assumer en toute ind\u00e9pendance et honn\u00eatet\u00e9. Apr\u00e8s tout, le business plan est aussi ce qui vous permettra de d\u00e9cider de cr\u00e9er ou de renoncer \u00e0 votre projet sous la forme que vous aviez d’abord imagin\u00e9e.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Premi\u00e8re \u00e9tape : l’\u00e9tude de march\u00e9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Incontournable et vitale, une \u00e9tude de march\u00e9 s\u00e9rieuse doit pouvoir vous donner des \u00e9l\u00e9ments chiffr\u00e9s sur votre concept et votre emplacement : vous vous positionnez sur un march\u00e9 local, national, international, quelle est sa dimension ? Est-vous sur un march\u00e9 de niche, porteur, satur\u00e9, en progression, en stagnation ? Quelle est la concurrence sur votre zone de chalandise ? Quel est le nombre de clients moyens qui passe devant votre boutique ? Son profil ? <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Si vous ouvrez une franchise de restauration rapide pr\u00e8s d’une facult\u00e9 ou d’un lyc\u00e9e<\/b>, vous aurez votre client\u00e8le cible mais pas le week end ni pendant les vacances scolaires si les \u00e9tablissements ne sont pas en centre ville. Il faudra faire le ratio entre le nombre de clients moyen par jour liss\u00e9 sur l’ann\u00e9e et un panier moyen pour avoir une approche de chiffre d’affaires annuel. Pour cela, il vous faut avoir des \u00e9l\u00e9ments fiables pour le calculer. Ne pas h\u00e9siter \u00e0 la faire r\u00e9aliser par un cabinet sp\u00e9cialis\u00e9 ; Ils ont des outils statistiques et marketing que vous ne poss\u00e9dez pas et ils sauront vous dire en toue objectivit\u00e9 si votre projet est viable.<\/p>\n

Souvent n\u00e9glig\u00e9e par les candidats \u00e0 l’entreprenariat car elle a un co\u00fbt, l’\u00e9tude de march\u00e9 est indispensable. Sachez qu’une bonne \u00e9tude de march\u00e9 doit valider votre projet. Dans le cas contraire, mieux vaut renoncer car vous vous mettez en \u00e9chec d\u00e8s le d\u00e9but. <\/p>\n

Pour en savoir plus sur l’\u00e9tude de march\u00e9 consultez cet article : <\/i>La m\u00e9thodologie d’une \u00e9tude de march\u00e9 r\u00e9ussie<\/i><\/a><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Deuxi\u00e8me \u00e9tape : la strat\u00e9gie commerciale<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C’est d’apr\u00e8s votre \u00e9tude de march\u00e9 que vous pourrez \u00e9tablir votre strat\u00e9gie commerciale. La strat\u00e9gie commerciale est la mise en uvre de moyens marketing et pour atteindre des objectifs de chiffres d’affaires<\/strong>. La strat\u00e9gie commerciale s’exerce sur le moyen ou long terme. Des actions telles que le choix des produits ou des services et ceux relatifs \u00e0 la politique de prix sont des \u00e9l\u00e9ments de la strat\u00e9gie commerciale. Des actions plus ponctuelles telles que la mise en place d’op\u00e9rations promotionnelles ou des actions de marketing direct ne rel\u00e8vent\u00a0 pas de la strat\u00e9gie commerciale et sont\u00a0plut\u00f4t des actions de marketing op\u00e9rationnel. Les objectifs doivent \u00eatre r\u00e9alistes, mesurables, d\u00e9finis dans le temps, v\u00e9rifiables. Il faut d\u00e9finir les moyens pour atteindre ces objectifs : \u00e9quipe, fournisseurs, outils de vente, communication, etc<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Votre strat\u00e9gie doit \u00eatre \u00e9crite sous forme d’un document qui fera r\u00e9f\u00e9rence.
<\/strong>La formalisation r\u00e9pond \u00e0 une n\u00e9cessit\u00e9 qui est de vous aider \u00e0 clarifier vos id\u00e9es et \u00e0 synth\u00e9tiser par \u00e9crit les \u00e9l\u00e9ments clefs sur lesquels vous avez d\u00e9cid\u00e9 de cr\u00e9er et de faire progresser votre entreprise.
Ce document vous servira pour expliquer, faire comprendre et faire admettre vos choix \u00e0 vos interlocuteurs. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Troisi\u00e8me \u00e9tape : le business plan<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C’est seulement lorsque vous aurez pass\u00e9 les deux premiers stades que vous pourrez \u00e9tablir un business plan car il sera construit sur les \u00e9l\u00e9ments issus de l’\u00e9tude de march\u00e9 et de la strat\u00e9gie commerciale. Il comporte trois tableaux pr\u00e9visionnels. D’abord le plan de financement pr\u00e9cisant les fonds dont vous avez besoin pour d\u00e9marrer, le compte d’exploitation pr\u00e9visionnel avec le seuil de rentabilit\u00e9 de votre projet et le tableau de tr\u00e9sorerie qui r\u00e9pertorie les entr\u00e9es et les sorties de votre activit\u00e9.<\/p>\n

Ces 3 tableaux doivent \u00eatre \u00e9tay\u00e9s par l’\u00e9tude de march\u00e9 et la strat\u00e9gie commerciale mais doit comporter un \u00e9l\u00e9ment unique et personnalis\u00e9 : votre projet tel que vous l’avez construit. S’il a pour but de convaincre\u0096 le banquier en particulier \u0096 de la pertinence du projet et de sa viabilit\u00e9 financi\u00e8re, il est aussi un v\u00e9ritable outil d’aide \u00e0 la d\u00e9cision finale pour le candidat \u00e0 la franchise.<\/p>\n

Concis mais complet, clair et bien pr\u00e9sent\u00e9, votre interlocuteur doit avoir envie de lire plus avant. C’est vous qui le d\u00e9fendrez, aussi, sachez que celui \u00e0 qui vous vous adressez ne connait pas du tout votre projet et qu’il a besoin de chiffres clefs sans rentrer tout de suite dans les d\u00e9tails. Le mieux est de faire une version courte et de l’accompagner d’annexes plut\u00f4t que de faire un pav\u00e9 m\u00eame tr\u00e8s document\u00e9 qui peut rebuter d’embl\u00e9e.<\/p>\n

Pour en savoir plus sur le business plan, consultez ces articles<\/i> :
Un business plan qui tient la route<\/a>
<\/i>Le Business Plan en questions<\/i><\/a><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le business plan fait partie des \u00e9tapes clefs de la cr\u00e9ation d’une franchise. C’est avec un business plan bien construit que vous pourrez obtenir des pr\u00eats bancaires car votre projet devient cr\u00e9dible financi\u00e8rement. En cr\u00e9ant une franchise, vous serez bien s\u00fbr aid\u00e9 par le r\u00e9seau que vous aurez choisi mais il ne faut pas sauter […]<\/p>\n","protected":false},"author":1,"featured_media":290074,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137,141],"class_list":["post-290073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","tag-reglementation-des-affaires","entry","has-media"],"acf":[],"yoast_head":"\nLes \u00e9tapes \u00e0 ne pas manquer pour r\u00e9ussir votre business plan<\/title>\n<meta name=\"description\" content=\"Le business plan fait partie des \u00e9tapes clefs de la cr\u00e9ation d'une franchise. 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