{"id":290111,"date":"2016-03-15T07:34:00","date_gmt":"2016-03-15T06:34:00","guid":{"rendered":"https:\/\/ac-franchise.be\/pourquoi-la-franchise-est-elle-importante-dans-le-commerce-5914"},"modified":"2016-03-15T07:34:00","modified_gmt":"2016-03-15T06:34:00","slug":"pourquoi-la-franchise-est-elle-importante-dans-le-commerce-5914","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/pourquoi-la-franchise-est-elle-importante-dans-le-commerce-5914","title":{"rendered":"Pourquoi la franchise est elle importante dans le commerce ?"},"content":{"rendered":"
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Dans les grandes lignes, r\u00e9pondons \u00e0 cette question pos\u00e9e par un \u00e9tudiant dans les FAQs.<\/p>\n

Les \u00e9tudes d\u00e9montrent que le commerce en franchise comporte beaucoup de points positifs que ce soit pour le franchis\u00e9, le franchiseur ou le consommateur. Il a m\u00eame des r\u00e9percutions sur l’\u00e9conomie nationale.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Importance pour le franchis\u00e9<\/h3>\n
– La franchise repr\u00e9sente une part importante du commerce m\u00eame sans compter les coop\u00e9ratives, groupements, affiliations, concessions, partenariats, autant de syst\u00e8mes souvent tr\u00e8s proches.
– La Franchise est un moyen pour les ind\u00e9pendants de ne pas \u00eatre isol\u00e9s. Un bon patron est celui qui sait s’entourer et non pas celui qui pense savoir tout bien faire. La Franchise permet de \u00ab\u00a0s’entourer\u00a0\u00bb des comp\u00e9tences du staff du franchiseur.<\/b>
– Le Franchisage c’est copier un succ\u00e8s avec l’aide du concepteur de ce succ\u00e8s en r\u00e9duisant ses risques gr\u00e2ce \u00e0 cette aide apport\u00e9e lors de la formation initiale mais aussi par l’assistance continue.
– Il y a donc beaucoup moins d’\u00e9checs qu’en tant que commer\u00e7ant isol\u00e9 ce qui ne doit pas faire croire \u00e0 une assurance tout risque quand m\u00eame.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Importance pour le franchiseur<\/h3>\n
– C’est un moyen de prendre des parts de march\u00e9 plus rapidement.
– La franchise permet d’augmenter les performances de chaque unit\u00e9 car elles sont dirig\u00e9es par un patron propri\u00e9taire de son affaire.
– C’est un levier financier car elle permet de rentabiliser des investissements initiaux de concept et de structure gr\u00e2ce aux investissements de chaque franchis\u00e9.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Importance pour l’\u00e9conomie<\/h3>\n
– La franchise est un moyen de r\u00e9duire le gaspillage de capitaux du aux \u00e9checs des cr\u00e9ateurs d’entreprise isol\u00e9s. La franchise contribue \u00e0 la croissance de l’\u00e9conomie et \u00e0 la r\u00e9duction des moyens financiers n\u00e9cessaires au d\u00e9veloppement.
– C’est un moyen d’augmenter notre niveau de performance national et donc d’exporter nos concepts plut\u00f4t que de subir les importations de concepts \u00e9trangers.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Importance pour le consommateur<\/h3>\n
– La franchise permet de standardiser des promesses et de mieux les tenir par la normalisation.
– Elle contribue \u00e0 faire des offres adapt\u00e9es aux besoins des consommateurs et \u00e0 tenir les engagements pris.<\/p>\n

Il y aurait beaucoup \u00e0 dire, les d\u00e9bats sont ouverts. <\/p>\n

Lire aussi : <\/i>Etre franchis\u00e9 : avantages et contraintes<\/i><\/a><\/p>\n

Jean Samper
Membre du coll\u00e8ge des experts de la fff<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Dans les grandes lignes, r\u00e9pondons \u00e0 cette question pos\u00e9e par un \u00e9tudiant dans les FAQs. Les \u00e9tudes d\u00e9montrent que le commerce en franchise comporte beaucoup de points positifs que ce soit pour le franchis\u00e9, le franchiseur ou le consommateur. Il a m\u00eame des r\u00e9percutions sur l’\u00e9conomie nationale. Importance pour le franchis\u00e9 – La franchise repr\u00e9sente une part importante du commerce m\u00eame sans […]<\/p>\n","protected":false},"author":52,"featured_media":290112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-290111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nPourquoi 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