{"id":290166,"date":"2016-03-06T06:44:00","date_gmt":"2016-03-06T05:44:00","guid":{"rendered":"https:\/\/ac-franchise.be\/quick-affiche-sa-nouvelle-strategie-marketing-3801"},"modified":"2016-03-06T06:44:00","modified_gmt":"2016-03-06T05:44:00","slug":"quick-affiche-sa-nouvelle-strategie-marketing-3801","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/quick-affiche-sa-nouvelle-strategie-marketing-3801","title":{"rendered":"Quick affiche sa nouvelle strat\u00e9gie marketing"},"content":{"rendered":"
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Quick, premi\u00e8re enseigne de restaurants hamburger d’origine europ\u00e9enne, a lanc\u00e9 ce 2 mars 2016 une nouvelle communication r\u00e9v\u00e9lant les coulisses de la marque<\/b>. La premi\u00e8re s\u00e9quence de la nouvelle signature a \u00e9t\u00e9 marqu\u00e9e par le sp\u00e9cifique Quick N\u2019Toast. La nouvelle saga, centr\u00e9e sur les burgers iconiques, met en avant les points forts de la marque et sa nouvelle image d\u00e9complex\u00e9e, complice et authentique qu’elle tient \u00e0 affirmer. Ce qui suit est vrai en France mais pas n\u00e9cessairement dans chaque autre pays.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une saga centr\u00e9e sur les burgers Quick dits \u00ab\u00a0iconiques\u00a0\u00bb<\/h3>\n
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Encore une fois Quick adopte l’attitude humoristique et l’autod\u00e9rision pour sa nouvelle strat\u00e9gie marketing. Cette derni\u00e8re met l’accent sur les forces historiques et identitaires de la marque<\/b>, ses produits iconiques, ses valeurs et son offre enfants. L’ann\u00e9e 2016 sera l’occasion pour les consommateurs de red\u00e9couvrir les c\u00e9l\u00e8bres burgers \u00ab signature \u00bb qui ont construit la r\u00e9putation de l’enseigne, et de d\u00e9couvrir leurs secrets, les myst\u00e8res de leurs origines et les dessous des meilleures recettes. La nouvelle strat\u00e9gie de Quick a \u00e9t\u00e9 imagin\u00e9e par l\u2019agence Ponk, accompagn\u00e9e de 5\u00e8me Gauche pour le volet digital. Une saga cr\u00e9ative sera d\u00e9voil\u00e9e au fur et \u00e0 mesure de cette ann\u00e9e. Le Quick N’Toast qui se retrouve sur les devants de la sc\u00e8ne jusqu’au 4 avril 2016, sera accompagn\u00e9 d’une nouvelle recette : le Quick N’Toast Cheese. <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A propos de Quick<\/h3>\n
Fond\u00e9e en 1970, premi\u00e8re enseigne europ\u00e9enne de restaurants hamburger, la franchise Quick, est n\u00b01 en Belgique, au Luxembourg et N\u00b02 en France. Le r\u00e9seau, constitu\u00e9 \u00e0 75% de franchis\u00e9s, compte 400 restaurants en France. Pr\u00e9sent en France, Belgique, Luxembourg, La R\u00e9union, Nouvelle-Cal\u00e9donie, Martinique, Quick a \u00e9t\u00e9 rachet\u00e9 par Burger King en d\u00e9cembre dernier.<\/b> A partir de la fin de ce premier semestre 2016, et jusqu’en 2020, les restaurants Quick fran\u00e7ais passeront en grande majorit\u00e9 et progressivement sous la banni\u00e8re de l’enseigne am\u00e9ricaine. Un nouveau dirigeant a \u00e9t\u00e9 nomm\u00e9 pour mener \u00e0 bien cette conversion. On attend des cnfirmations et pr\u00e9cisions pour le Quick Halal et les Quick Belges ou hors Europe.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Quick, premi\u00e8re enseigne de restaurants hamburger d’origine europ\u00e9enne, a lanc\u00e9 ce 2 mars 2016 une nouvelle communication r\u00e9v\u00e9lant les coulisses de la marque. La premi\u00e8re s\u00e9quence de la nouvelle signature a \u00e9t\u00e9 marqu\u00e9e par le sp\u00e9cifique Quick N\u2019Toast. La nouvelle saga, centr\u00e9e sur les burgers iconiques, met en avant les points forts de la marque et sa nouvelle image d\u00e9complex\u00e9e, […]<\/p>\n","protected":false},"author":54,"featured_media":290159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-290166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nQuick 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