{"id":290170,"date":"2016-03-05T07:00:00","date_gmt":"2016-03-05T06:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/lhistoire-de-la-franchise-5868"},"modified":"2016-03-05T07:00:00","modified_gmt":"2016-03-05T06:00:00","slug":"lhistoire-de-la-franchise-5868","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/lhistoire-de-la-franchise-5868","title":{"rendered":"L’histoire de la franchise"},"content":{"rendered":"
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La franchise est apparue outre atlantique dans les ann\u00e9es 1930. En France, bien qu’il soit apparu en m\u00eame temps qu’aux Etats-Unis, le mod\u00e8le de la franchise ne s’est d\u00e9velopp\u00e9 que dans les ann\u00e9es soixante-dix<\/b>, essentiellement dans le secteur de la mode. Quelques ann\u00e9es plus tard, la franchise enregistre un d\u00e9veloppement rapide et s’\u00e9tend \u00e0 tous les secteurs ou presque, de l’immobilier aux services de la personne en passant par l’entretien automobile, la beaut\u00e9 et la restauration rapide. En une dizaine d’ann\u00e9es, la franchise en France a vu son nombre de r\u00e9seaux doubler. <\/div>\n
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Compte tenu de cet int\u00e9r\u00eat croissant, il devient alors indispensable d’assurer un encadrement juridique des bons usages et de bonne conduite des utilisateurs de la franchise en Europe. En 1972, un Code de d\u00e9ontologie de la franchise est \u00e9labor\u00e9. Il fallait \u00e9galement un texte communautaire qui l\u2019exempte de l\u2019application des textes de loi sur la concurrence. En 1988, le r\u00e8glement communautaire est alors adopt\u00e9 suivi en d\u00e9cembre 1989 par la Loi Doubin. Un nouveau R\u00e8glement d\u2019Exemption n\u00b0330-2010 est entr\u00e9 en vigueur en juin 2010 pour une p\u00e9riode de validit\u00e9 allant jusqu\u2019au 31 mai 2022.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise s\u00e9duit toujours… <\/h3>\n
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Contrairement \u00e0 ce qu\u2019on peut lire parfois, le d\u00e9but des ann\u00e9es 90 ne voit pas le nombre de r\u00e9seaux d’enseignes de magasins en franchise diminuer de fa\u00e7on importante. <\/b>Ceux qui le disent se fondent sur le recensement fait par l\u2019annuaire du CECOD sans regarder comment l\u2019\u00e9tude est faite. Or d\u2019une ann\u00e9e sur l\u2019autre, le CECOD a chang\u00e9 le crit\u00e8re d\u2019inclusion dans l\u2019annuaire. Avant, il fallait chercher des franchis\u00e9s, apr\u00e8s il fallait en avoir d\u00e9j\u00e0 au moins un. Il y a donc eu une baisse du nombre de franchiseurs inscrits dans l\u2019annuaire, ce qui ne changeait rien \u00e0 la r\u00e9alit\u00e9 du terrain, le nombre de franchiseurs et de futurs franchiseurs n\u2019ayant pas baiss\u00e9.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un mod\u00e8le \u00e9conomique performant<\/h3>\n
La France est Leader europ\u00e9en de par le nombre de franchiseurs et de franchis\u00e9s<\/b>. Mais le pays de l\u2019Oncle Sam demeure en t\u00eate aussi bien en termes de nombre de r\u00e9seaux qu\u2019en nombre de franchis\u00e9s. La franchise aux Etats-Unis a fait ses d\u00e9buts dans le secteur des services. Les contraintes de distribution impos\u00e9es par le l\u00e9gislateur am\u00e9ricain ont \u00e9t\u00e9 un facteur de d\u00e9veloppement du concept de la franchise pour GM (G\u00e9n\u00e9ral Motors) qui s\u2019est trouv\u00e9 limit\u00e9 dans son expansion \u00e0 cause de la loi antitrust de 1929 qui interdit aux grands constructeurs automobile d’\u00eatre propri\u00e9taires de leurs points de vente. Le constructeur automobile am\u00e9ricain d\u00e9cide alors de fonder un r\u00e9seau de distributeurs ind\u00e9pendants qui lui permettrait d\u2019\u00e9couler ses produits. Le cadre politique stable et structur\u00e9 ainsi que la fluidit\u00e9 des \u00e9changes commerciaux ont favoris\u00e9 le d\u00e9veloppement de la franchise notamment dans le secteur de la restauration rapide, de la location de voitures et de l\u2019h\u00f4tellerie.<\/p>\n

Plusieurs enseignes dans le secteur de la restauration rapide telles que McDonald’s, Subway, Burger King, KFC, dans le secteur de la location de voitures telle que Hertz, ou de l’immobilier telle que Remax, bien pr\u00e9sentes sur le territoire am\u00e9ricain, ont pu se d\u00e9velopper sur de nouveaux territoires gr\u00e2ce \u00e0 la franchise. Aux Etats-Unis, en Europe ou dans les pays \u00e9mergents, la franchise est consid\u00e9r\u00e9e comme \u00e9tant un formidable levier de d\u00e9veloppement \u00e9conomique.<\/b><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise est apparue outre atlantique dans les ann\u00e9es 1930. En France, bien qu’il soit apparu en m\u00eame temps qu’aux Etats-Unis, le mod\u00e8le de la franchise ne s’est d\u00e9velopp\u00e9 que dans les ann\u00e9es soixante-dix, essentiellement dans le secteur de la mode. Quelques ann\u00e9es plus tard, la franchise enregistre un d\u00e9veloppement rapide et s’\u00e9tend \u00e0 tous les secteurs ou presque, de l’immobilier aux […]<\/p>\n","protected":false},"author":54,"featured_media":284335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-290170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nL'histoire de la franchise<\/title>\n<meta name=\"description\" content=\"La franchise est apparue outre atlantique dans les ann\u00e9es 1930. 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