{"id":290176,"date":"2016-02-29T07:10:00","date_gmt":"2016-02-29T06:10:00","guid":{"rendered":"https:\/\/ac-franchise.be\/entreprendre-en-franchise-9871"},"modified":"2016-02-29T07:10:00","modified_gmt":"2016-02-29T06:10:00","slug":"entreprendre-en-franchise-9871","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/entreprendre-en-franchise-9871","title":{"rendered":"Entreprendre en franchise ?"},"content":{"rendered":"
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Vous souhaitez entreprendre \u00e0 votre compte avec moins de risques ? Vous voulez b\u00e9n\u00e9ficier d’un accompagnement, d’un savoir-faire et d’un concept d\u00e9j\u00e0 \u00e9prouv\u00e9 ? D\u00e9couvrez ce qu’est la franchise, ses avantages et ses contraintes, comment reconna\u00eetre un bon r\u00e9seau de franchise, quel est le profil d’un bon franchis\u00e9, ce qu’il faut savoir quand vous d\u00e9butez dans la franchise ainsi que les erreurs \u00e0 ne pas commettre pour d\u00e9marrer dans de bonnes conditions et limiter les risques d’\u00e9chec. <\/b><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D\u00e9finition de la franchise<\/h3>\n
On peut d\u00e9finir la franchise en tant que forme de collaboration entre deux entrepreneurs ind\u00e9pendants<\/b>. Le premier appel\u00e9 franchiseur, d\u00e9tient la marque, les produits\/services, le concept, le savoir-faire, et le deuxi\u00e8me, appel\u00e9 franchis\u00e9, il va exploiter le nom de l’enseigne et va b\u00e9n\u00e9ficier de l’accompagnement du franchiseur, moyennant une r\u00e9mun\u00e9ration. Le sens m\u00eame de la franchise reste tr\u00e8s vague et peut varier d’une enseigne \u00e0 une autre. Certains r\u00e9seaux de franchise pr\u00e9f\u00e8rent parler de partenariat plut\u00f4t que de franchise, mais il est clair que quel que soit le nom donn\u00e9 \u00e0 cette forme de collaboration en r\u00e9seau, les deux parties sont li\u00e9es par un contrat qui d\u00e9finit les droits et les obligations de chacun.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Choisir le bon r\u00e9seau de franchise<\/h3>\n
Avant de rejoindre un r\u00e9seau de franchise, il faut prendre le temps d’\u00e9tudier le march\u00e9, les conditions d’entr\u00e9e ainsi que le DIP fourni par le franchiseur (selon les lois fran\u00e7aises, belges et tunisiennes).<\/b> Pour \u00e9valuer une enseigne, commencez par v\u00e9rifier la qualit\u00e9 des produits et\/ou les services qu’elle propose, assurez-vous de la rentabilit\u00e9 des unit\u00e9s pilotes, de l’originalit\u00e9 et de la diff\u00e9renciation du concept, de l’existence d’un savoir-faire substantiel et identifi\u00e9, de la bonne relation franchiseur\/franchis\u00e9s (pour ce faire partez \u00e0 la rencontre de plusieurs franchis\u00e9s pour faire votre propre opinion), \u00e9tudiez la qualit\u00e9 de l’animation au sein du r\u00e9seau, de la communication interne et externe, des services et des outils mis \u00e0 la disposition des franchis\u00e9s et de l’accompagnement propos\u00e9. <\/p>\n

Si vous n’\u00eates un pro des chiffres, faites-vous assister d’un expert-comptable ou d’un juriste pour analyser les r\u00e9sultats particuli\u00e8rement ceux r\u00e9alis\u00e9s par des franchis\u00e9s qui vous ressembleraient le plus (emplacement, profil, superficie de l’unit\u00e9…). Il est \u00e9galement important de s’attarder sur les conditions de sortie, notamment sur la clause de non-concurrence et la clause de non-affiliation.<\/b><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Les avantages \u00e0 \u00eatre franchis\u00e9<\/h3>\n
La franchise pr\u00e9sente de nombreux avantages pour un entrepreneur. Ce dernier va b\u00e9n\u00e9ficier d’un concept test\u00e9 et \u00e9prouv\u00e9, il va \u00e9galement pouvoir exploiter une marque reconnue, des outils et des moyens commerciaux et techniques mis \u00e0 sa disposition par le franchiseur. Il va b\u00e9n\u00e9ficier de la force d’un r\u00e9seau et <\/b>de sa r\u00e9putation, de formation et d’accompagnement en termes de communication, de logistique, de marketing, d’animation, de management et de gestion tout en \u00e9tant propri\u00e9taire ind\u00e9pendant de son entreprise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quel profil pour devenir franchis\u00e9 ?<\/h3>\n
Le profil recherch\u00e9 varie en fonction de l’activit\u00e9 et de la taille du r\u00e9seau. Cependant, tous les recruteurs s’accordent \u00e0 dire que la motivation est un crit\u00e8re de choix pour identifier le bon profil. La capacit\u00e9 du franchis\u00e9 \u00e0 s’adapter, \u00e0 manager son \u00e9quipe et \u00e0 g\u00e9rer son entreprise d\u00e9terminera le bon fonctionnement de la franchise. D’autres qualit\u00e9s, notamment celles d’un chef d’entreprise et d’un leader, sont \u00e9galement recherch\u00e9es par les franchiseurs. Souvent, il n’est pas n\u00e9cessaire d’avoir une exp\u00e9rience dans le m\u00e9tier. La formation propos\u00e9e par l’enseigne permettra d’acqu\u00e9rir les techniques et les comp\u00e9tences requises et de ma\u00eetriser les nombreuses facettes du m\u00e9tier. <\/b><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Bien \u00e9tudier son DIP<\/h3>\n
Il n’y a pas de loi sur la franchise (juste un r\u00e8glement d’exemption europ\u00e9en et un code de d\u00e9ontologie<\/b>) d’o\u00f9 l’importance de disposer, en phase pr\u00e9-contractuelle, de toutes les informations pour le DIP puisque les accords se font sur une base contractuelle. Le DIP doit \u00eatre remis par le franchiseur au futur franchis\u00e9 au minimum un mois avant la signature du contrat, et ce conform\u00e9ment \u00e0 la loi du 19.12.2005 relative \u00e0 l\u2019information pr\u00e9contractuelle dans le cadre d\u2019accords de partenariat commercial. <\/p>\n

Le Document d’Information Pr\u00e9contractuel, parfois nomm\u00e9 \u00a0\u00bb document Doubin \u00ab\u00a0, doit fournir toutes les informations n\u00e9cessaires permettant au franchis\u00e9 de se d\u00e9cider en connaissance de cause : Les coordonn\u00e9es et l’historique de l\u2019entreprise, le CV du dirigeant, la nature des activit\u00e9s, le num\u00e9ro d\u2019immatriculation au registre du commerce et des soci\u00e9t\u00e9s ou le num\u00e9ro d\u2019inscription au r\u00e9pertoire des m\u00e9tiers, la date et le num\u00e9ro d\u2019enregistrement ou du d\u00e9p\u00f4t de la marque, la ou les domiciliations bancaires de l\u2019entreprise, les comptes annuels des deux derniers exercices, le r\u00e9seau d\u2019exploitants comportant la liste des franchis\u00e9s avec leurs adresses et le nombre de franchis\u00e9s qui ne font plus partie du r\u00e9seau, la dur\u00e9e du contrat propos\u00e9 avec les conditions d’entr\u00e9e, de renouvellement et de sortie, la situation \u00e9conomique de l\u2019enseigne…<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Vous souhaitez entreprendre \u00e0 votre compte avec moins de risques ? Vous voulez b\u00e9n\u00e9ficier d’un accompagnement, d’un savoir-faire et d’un concept d\u00e9j\u00e0 \u00e9prouv\u00e9 ? D\u00e9couvrez ce qu’est la franchise, ses avantages et ses contraintes, comment reconna\u00eetre un bon r\u00e9seau de franchise, quel est le profil d’un bon franchis\u00e9, ce qu’il faut savoir quand vous d\u00e9butez dans la franchise ainsi que […]<\/p>\n","protected":false},"author":54,"featured_media":284171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[133,135],"class_list":["post-290176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-devenir-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nEntreprendre en franchise ?<\/title>\n<meta name=\"description\" content=\"Vous souhaitez entreprendre \u00e0 votre compte avec moins de risques ? 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