{"id":290210,"date":"2016-02-18T06:59:00","date_gmt":"2016-02-18T05:59:00","guid":{"rendered":"https:\/\/ac-franchise.be\/quelle-est-la-difference-entre-franchise-et-partenariat-5009"},"modified":"2016-02-18T06:59:00","modified_gmt":"2016-02-18T05:59:00","slug":"quelle-est-la-difference-entre-franchise-et-partenariat-5009","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/quelle-est-la-difference-entre-franchise-et-partenariat-5009","title":{"rendered":"Quelle est la diff\u00e9rence entre franchise et partenariat ?"},"content":{"rendered":"
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On peut d\u00e9finir la franchise<\/b> que ce soit sur le plan l\u00e9gal ou \u00e9conomique (voir tout ce qui est dit sur le site et ailleurs) mais le partenariat<\/b> est une notion assez vague car employ\u00e9e dans des contextes tr\u00e8s diff\u00e9rents pour des formes de collaboration tellement variables.<\/p>\n

Surtout apr\u00e8s la loi Doubin du 31\/12\/89 certains r\u00e9seaux ont eu peur de la s\u00e9v\u00e9rit\u00e9 croissante de la loi ou de la justice (et parfois de l’incompr\u00e9hension de la justice aussi) et ont essay\u00e9 une formule \u00ab\u00a0light\u00a0\u00bb comprenant moins d’obligations pour le \u00ab\u00a0franchiseur\u00a0\u00bb.<\/p>\n

D’autres ont cru pouvoir \u00e9chapper \u00e0 l’obligation de transparence de la loi Doubin<\/b> en parlant de partenariat au lieu de franchise. Il est aussi arriv\u00e9 que des r\u00e9seaux constatent que leurs adh\u00e9rents potentiels n’aimaient pas le mot de franchis\u00e9 et pr\u00e9f\u00e9rent celui de partenaire qu’ils trouvaient plus \u00ab\u00a0valorisant\u00a0\u00bb.<\/p>\n

Mais les faits sont t\u00eatus. Pour qu’un r\u00e9seau fonctionne, il faut une bonne marque, de bons produits et un vrai savoir-faire bien transmis et bien appliqu\u00e9. Quant \u00e0 la loi Doubin, elle s’applique quel que soit le nom donn\u00e9 au contrat.<\/p>\n

En pratique, il n’existe donc aucune d\u00e9finition du partenariat sur laquelle il y ait accord large des professionnels et derri\u00e8re un contrat de partenariat, il y a soit une franchise qui a choisi un autre nom pour des raisons marketing ou psychologiques, soit, \u00e0 l’oppos\u00e9, une formule \u00ab\u00a0light\u00a0\u00bb ce qui en veut pas dire mauvaise.<\/p>\n

Jean Samper fondateur d’AC Franchise<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

On peut d\u00e9finir la franchise que ce soit sur le plan l\u00e9gal ou \u00e9conomique (voir tout ce qui est dit sur le site et ailleurs) mais le partenariat est une notion assez vague car employ\u00e9e dans des contextes tr\u00e8s diff\u00e9rents pour des formes de collaboration tellement variables. Surtout apr\u00e8s la loi Doubin du 31\/12\/89 certains r\u00e9seaux ont […]<\/p>\n","protected":false},"author":1,"featured_media":290211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[11],"tags":[135],"class_list":["post-290210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-les-experts-vous-repondent","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nQuelle 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