{"id":290215,"date":"2016-02-17T07:24:00","date_gmt":"2016-02-17T06:24:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-pourquoi-pas-meme-si-vous-etes-deja-un-commercant-independant-7888"},"modified":"2016-02-17T07:24:00","modified_gmt":"2016-02-17T06:24:00","slug":"la-franchise-pourquoi-pas-meme-si-vous-etes-deja-un-commercant-independant-7888","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-pourquoi-pas-meme-si-vous-etes-deja-un-commercant-independant-7888","title":{"rendered":"La franchise, pourquoi pas, m\u00eame si vous \u00eates d\u00e9j\u00e0 un commer\u00e7ant ind\u00e9pendant ?"},"content":{"rendered":"
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Vous \u00eates ind\u00e9pendant et g\u00e9rez votre commerce seul ou en famille. L\u2019id\u00e9e de rejoindre un r\u00e9seau de franchise vous a d\u00e9j\u00e0 tent\u00e9 sans jamais se concr\u00e9tiser. Pourtant ne plus \u00eatre seul et pouvoir vous projeter dans un autre syst\u00e8me, tenter autre chose, cela vous tente<\/b>. Aujourd\u2019hui le contexte \u00e9conomique est difficile, \u00eatre un ind\u00e9pendant Isol\u00e9 devient plus risqu\u00e9. Rejoindre un r\u00e9seau de franchise m\u00e9rite d\u2019\u00eatre \u00e9tudi\u00e9. Mieux vaut balayer les \u00e0 priori que vous pourriez avoir. Mais une chose est sure, si vous avez l’habitude de tout d\u00e9cider seul vous devrez changer de mode de fonctionnement et d\u2019habitudes ancr\u00e9es depuis des ann\u00e9es. Bref, vous remettre en question. <\/p>\n

En tant que professionnel dans votre m\u00e9tier et peut-\u00eatre propri\u00e9taire de votre fonds de commerce, vous avez en main 2 atouts majeurs.<\/b> Pourtant vous devez vous poser la question l\u00e9gitime- au-del\u00e0 de ces atouts importants voire majeurs- est-ce-que je pourrais me plier \u00e0 des r\u00e8gles et modes de fonctionnement apr\u00e8s des ann\u00e9es d\u2019ind\u00e9pendance totale ? Quelques r\u00e9ponses ou au moins des pistes de r\u00e9flexion.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Les avantages d\u2019avoir l\u2019emplacement et la client\u00e8le<\/h3>\n
Un candidat qui poss\u00e9de d\u00e9j\u00e0 son local est un vrai plus pour un franchiseur surtout dans des m\u00e9tiers o\u00f9 les emplacements sont durs \u00e0 trouver, sachant qu\u2019il devra correspondre aux crit\u00e8res du concept. Les types d\u2019emplacement les plus recherch\u00e9s et donc o\u00f9 le fait d’en poss\u00e9der un est un \u00e9norme plus, sont :
– les rues pi\u00e9tonnes, ou les rues \u00e0 shopping (commerces continus et vari\u00e9s) dites N\u00b01
– viennent ensuite les perpendiculaires aux rues N\u00b0 1 qui sont souvent appel\u00e9es 1 bis.
Bien entendu un local doit correspondre \u00e0 une zone de chalandise en ad\u00e9quation avec le concept, etc\u2026 mais poss\u00e9der un local ad\u00e9quat c\u2019est un vrai plus \u2026<\/p>\n

Vous avez aussi l’avantage de connaitre le m\u00e9tier de commer\u00e7ant et votre client\u00e8le : encore des forces \u00e0 mettre en avant. M\u00eame si vous devrez suivre la formation initiale du r\u00e9seau, il est \u00e9vident que vous n\u2019aurez pas \u00e0 apprendre les bases de la gestion d\u2019un point de vente, l\u2019accueil de la client\u00e8le, , etc\u2026 autant d\u2019atouts qui vous permettront de d\u00e9marrer plus vite sur des bases plus solides.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Une nouvelle dynamique et des outils d\u2019aujourd\u2019hui <\/h3>\n
Etre dans un r\u00e9seau n\u2019est pas incompatible avec l\u2019ind\u00e9pendance (c\u2019est un fait, juridiquement et fiannci\u00e8rement). L’avantage est qu’on n’est plus un ind\u00e9pendant ISOLE mais il faut pouvoir s\u2019adapter<\/b> : \u00e9changes, adaptation, \u00e9coute et remise en question de m\u00e9thodes personnelles !
Les franchiseurs v\u00e9rifient d\u00e8s les premiers entretiens si le futur franchis\u00e9 est en capacit\u00e9 d\u2019aborder son m\u00e9tier autrement et accepte la critique positivement. Tout d\u00e9pend aussi du motif avou\u00e9 (ou inavou\u00e9) de la volont\u00e9 de rejoindre un r\u00e9seau : la baisse du chiffre d\u2019affaires ne suffit pas comme motivation. Il faut \u00eatre persuad\u00e9 que la marque est fiable et qu\u2019elle m\u00e9rite de prendre des risques. <\/p>\n

En qualit\u00e9 d\u2019ind\u00e9pendant isol\u00e9, le choix des produits, la marge, l\u2019approvisionnement, les promos, les stocks, : tout est fait par vous avec comme seul point de rep\u00e8re uniquement les r\u00e9sultats des ann\u00e9es pr\u00e9c\u00e9dentes. D\u2019o\u00f9 la difficult\u00e9 de se projeter \u00e0 plus de quelques mois dans un contexte o\u00f9 tout bouge rapidement. <\/p>\n

Avec une marque nationalement connue, vous aurez une nouvelle client\u00e8le en profitant de la notori\u00e9t\u00e9 de la marque et des chiffres de base d\u00e9j\u00e0 r\u00e9alis\u00e9s dans d\u2019autres points de vente du r\u00e9seau analogues au votre<\/b>. Vous b\u00e9n\u00e9ficierez d\u2019une centrale d\u2019achat plus performante en termes de tarifs et d\u2019une logistique \u00e9tudi\u00e9e.
A votre disposition, des outils de gestion qui vous feront gagner du temps que vous pourrez alors consacrer \u00e0 vos clients. De nouveaux produits, un agencement adapt\u00e9, des offres promotionnelles cl\u00e9 en main\u2026. Tous ces avantages permettent d\u2019augmenter les b\u00e9n\u00e9fices car les frais sont mutualis\u00e9s<\/b>.
Ajoutons \u00e0 cela la communication et la visibilit\u00e9 de la marque via les nouveaux canaux de vente et les r\u00e9seaux sociaux : votre commerce sera connect\u00e9.<\/b><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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\u00c9videmment vous serez audit\u00e9 et devrez vous soumettre \u00e0 des r\u00e8gles. Vous aurez peut \u00eatre parfois l\u2019impression de perdre un peu de votre libert\u00e9 mais ce contr\u00f4le n\u2019a qu\u2019un seul but : vous aider \u00e0 progresser. Vous gardez votre ind\u00e9pendance de chef d\u2019entreprise  (l\u2019ing\u00e9rence d\u2019un franchiseur est interdite par la loi) mais aurez \u00e0 rendre des comptes \u00e0 d\u2019autres qu\u2019\u00e0 vous. <\/p>\n

Alors \u00e0 vous de vous analyser et peser le pour et le contre en fonction de votre personnalit\u00e9 et des performances du r\u00e9seau vis\u00e9 par rapport au march\u00e9.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Vous \u00eates ind\u00e9pendant et g\u00e9rez votre commerce seul ou en famille. L\u2019id\u00e9e de rejoindre un r\u00e9seau de franchise vous a d\u00e9j\u00e0 tent\u00e9 sans jamais se concr\u00e9tiser. Pourtant ne plus \u00eatre seul et pouvoir vous projeter dans un autre syst\u00e8me, tenter autre chose, cela vous tente. Aujourd\u2019hui le contexte \u00e9conomique est difficile, \u00eatre un ind\u00e9pendant Isol\u00e9 devient […]<\/p>\n","protected":false},"author":42,"featured_media":284302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[133,135],"class_list":["post-290215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-devenir-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise, pourquoi pas, m\u00eame si vous \u00eates d\u00e9j\u00e0 un commer\u00e7ant ind\u00e9pendant ?<\/title>\n<meta name=\"description\" content=\"Vous \u00eates ind\u00e9pendant et g\u00e9rez votre commerce seul ou en famille. 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