{"id":290223,"date":"2016-02-15T07:51:00","date_gmt":"2016-02-15T06:51:00","guid":{"rendered":"https:\/\/ac-franchise.be\/comment-fonctionne-la-master-franchise-en-belgique-3498"},"modified":"2016-02-15T07:51:00","modified_gmt":"2016-02-15T06:51:00","slug":"comment-fonctionne-la-master-franchise-en-belgique-3498","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/comment-fonctionne-la-master-franchise-en-belgique-3498","title":{"rendered":"Comment fonctionne la master franchise en Belgique ?"},"content":{"rendered":"
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Un franchiseur \u00e9tranger donne le droit d\u2019exploitation d\u2019un concept, d\u2019une marque, de produit ou service<\/b>, \u00e0 une entreprise locale dans les limites territoriales ou r\u00e9gionales bien d\u00e9finies : C\u2019est ce qu\u2019on appelle la master franchise<\/a><\/b>. La soci\u00e9t\u00e9 locale en question est appel\u00e9e master franchis\u00e9. Son objectif est de d\u00e9velopper le concept dans le pays en sous-franchisant. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Comment devenir master franchis\u00e9 en Belgique ?<\/h3>\n
Tout d\u00e9bute par la recherche d\u2019un concept int\u00e9ressant appartenant \u00e0 un franchiseur \u00e9tranger<\/b> qui souhaite se d\u00e9velopper en Belgique. La prospection se fait sur les march\u00e9s \u00e9trangers en se rendant dans des salons, en approche directe ou en passant par des interm\u00e9diaires ou sites comme ac-franchise.be. 
Apr\u00e8s avoir trouv\u00e9 le franchiseur et le concept, le futur master franchis\u00e9 doit s\u2019assurer de la viabilit\u00e9 du concept en Belgique.<\/b> Cela passera par l\u2019\u00e9laboration d\u2019une \u00e9tude de march\u00e9, l\u2019adaptation du concept au march\u00e9 local et l\u2019ouverture d\u2019un pilote. Par la suite toutes les d\u00e9marches et pr\u00e9cautions sont les m\u00eames que celle d\u2019un franchis\u00e9 belge.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pi\u00e8ges \u00e0 \u00e9viter<\/h3>\n
Le master franchis\u00e9 doit rester vigilant  sur de nombreux aspects de la master franchise. <\/p>\n

– le concept, le savoir-faire, la formule ne sont pas toujours adapt\u00e9s ou adaptables au march\u00e9 vis\u00e9.
– le franchiseur d\u2019origine, performant sur son march\u00e9 d\u2019origine,<\/b> n\u2019a pas n\u00e9cessairement les moyens, le temps ou la volont\u00e9 de suivre et assister ses partenaires \u00e9trangers.
– le master franchis\u00e9 n\u2018a pas toujours la capacit\u00e9<\/b>, les moyens ou la disponibilit\u00e9 de devenir franchiseur.
– le franchiseur d\u2019origine a parfois une vision purement sp\u00e9culative de son implantation sur le march\u00e9 \u00e9tranger (droit de master et commissions disproportionn\u00e9s par rapport au potentiel de march\u00e9).<\/p>\n

La r\u00e9daction vous conseille aussi cet article : <\/i>La master franchise : Avantages et contraintes<\/i><\/a><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Que se passe-t-il pr\u00e9cis\u00e9ment en Belgique :<\/h3>\n
En Europe, les franchiseurs utilisent la formule de la master franchise pour s\u2019implanter<\/b> dans un pays voisin mais ils ont souvent recours \u00e0 la franchise directe, \u00e0 l\u2019implantation de point de vente en propre<\/p>\n

Les secteurs les plus concern\u00e9s par la master franchise sont les suivants :
\u2022    restauration rapide et \u00e0 th\u00e8me
\u2022    business to business (conseils en entreprise, formation,…)
\u2022    services aux particuliers (agences de voyage, nettoyage \u00e0 domicile,…)<\/p>\n

Pour en savoir plus sur la master franchise, consultez cet article : <\/i>La master franchise, une solution pour l’international<\/i><\/a><\/p>\n

Source F\u00e9d\u00e9ration Belge de la franchise<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Un franchiseur \u00e9tranger donne le droit d\u2019exploitation d\u2019un concept, d\u2019une marque, de produit ou service, \u00e0 une entreprise locale dans les limites territoriales ou r\u00e9gionales bien d\u00e9finies : C\u2019est ce qu\u2019on appelle la master franchise. La soci\u00e9t\u00e9 locale en question est appel\u00e9e master franchis\u00e9. Son objectif est de d\u00e9velopper le concept dans le pays en 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