{"id":290289,"date":"2016-02-10T06:41:00","date_gmt":"2016-02-10T05:41:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-est-un-moyen-de-se-regrouper-pour-durer-7384"},"modified":"2016-02-10T06:41:00","modified_gmt":"2016-02-10T05:41:00","slug":"la-franchise-est-un-moyen-de-se-regrouper-pour-durer-7384","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-est-un-moyen-de-se-regrouper-pour-durer-7384","title":{"rendered":"La franchise est un moyen de se regrouper pour durer"},"content":{"rendered":"
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Avant l’explosion de la franchise,<\/b> au d\u00e9but des ann\u00e9es 60, les commer\u00e7ants ind\u00e9pendants \u0093isol\u00e9s\u0094 repr\u00e9sentaient 70% du commerce de d\u00e9tail en France. 50 ans plus tard, ils n’en repr\u00e9sentent plus que 20% en chiffre d’affaires, un recul consid\u00e9rable qui s’explique par la n\u00e9cessit\u00e9 de s’organiser en r\u00e9seaux pour acc\u00e9der \u00e0 la modernit\u00e9 et \u00e0 la comp\u00e9titivit\u00e9 et devenir plus performants. Succursalisme, coop\u00e9ratives et franchise sont pass\u00e9s par l\u00e0<\/b>. Dans la quasi totalit\u00e9 des secteurs d’activit\u00e9, le regroupement est devenu quasi incontournable pour :<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D\u00e9velopper et utiliser une enseigne commune<\/b>
<\/span>Enseignes et concepts magasins, campagnes de communication nationales, sites internet, marques propres, op\u00e9rations commerciales communes pouvant comporter des prix communs…<\/p>\n

Tirer avantage des outils et conditions commerciales comp\u00e9titives<\/b>
Achats en commun, entrep\u00f4ts et moyens logistiques, syst\u00e8mes d’information,…<\/p>\n

B\u00e9n\u00e9ficier de services<\/b>
Aide au financement, formation, conseil et assistance (\u00e9tudes de march\u00e9, marketing, agencement, gestion…). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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C’est devenu tellement \u00e9vident que les chambres de commerces, plut\u00f4t r\u00e9serv\u00e9es face \u00e0 la franchise dans les ann\u00e9es 70 et 80, incitent d\u00e9sormais au regroupement pour que les ind\u00e9pendants puissent lutter \u00e0 armes \u00e9gales contre les puissants groupes succursalistes.<\/p>\n

La r\u00e9daction vous conseille les articles suivants :
– Cr\u00e9ateurs : avantages et contraintes de la franchise<\/a>
– Cr\u00e9er en Franchise : avantages et inconv\u00e9nients en bref<\/a><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Avant l’explosion de la franchise, au d\u00e9but des ann\u00e9es 60, les commer\u00e7ants ind\u00e9pendants \u0093isol\u00e9s\u0094 repr\u00e9sentaient 70% du commerce de d\u00e9tail en France. 50 ans plus tard, ils n’en repr\u00e9sentent plus que 20% en chiffre d’affaires, un recul consid\u00e9rable qui s’explique par la n\u00e9cessit\u00e9 de s’organiser en r\u00e9seaux pour acc\u00e9der \u00e0 la modernit\u00e9 et \u00e0 la […]<\/p>\n","protected":false},"author":1,"featured_media":285259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-290289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLa 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