{"id":290303,"date":"2016-02-07T10:18:00","date_gmt":"2016-02-07T09:18:00","guid":{"rendered":"https:\/\/ac-franchise.be\/de-linteret-danimer-un-reseau-de-franchise-8101"},"modified":"2016-02-07T10:18:00","modified_gmt":"2016-02-07T09:18:00","slug":"de-linteret-danimer-un-reseau-de-franchise-8101","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/de-linteret-danimer-un-reseau-de-franchise-8101","title":{"rendered":"De l’int\u00e9r\u00eat d’animer un r\u00e9seau de franchise"},"content":{"rendered":"
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La r\u00e9ussite d’un r\u00e9seau de franchises tient en grande partie \u00e0 son animation.<\/strong> Cela signifie concr\u00e8tement accompagner le franchis\u00e9 avant mais aussi pendant l’exploitation de son commerce afin de favoriser son d\u00e9veloppement. Une fonction essentielle qui peut \u00eatre assur\u00e9e parfois dans les plus petits r\u00e9seaux par le fondateur lui-m\u00eame mais de plus en plus par un animateur d\u00e9di\u00e9.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un accompagnement tout au long de l’activit\u00e9 commerciale<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un franchiseur dispose bien entendu d’un service d’assistance pour aider tout nouveau membre dans la mise en place de son unit\u00e9. Mais il est essentiel de poursuivre cet accompagnement tout au long de la vie commerciale du franchis\u00e9<\/strong>, et ce dans de multiples domaines.\u00a0Ce r\u00f4le est confi\u00e9 de plus en plus \u00e0 des animateurs d\u00e9di\u00e9s dont la mission est d’\u00eatre r\u00e9guli\u00e8rement au plus proche des besoins du franchis\u00e9.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Etre sur le terrain pour \u00eatre au plus pr\u00e8s des franchis\u00e9s<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’animateur d’un r\u00e9seau de franchise passe le plus clair de son temps sur le terrain<\/strong>. Il a en charge l’accompagnement \u00e0 la mise en place d’unit\u00e9s de franchise, via des manuels op\u00e9ratoires, la disposition de la PLV, voire m\u00eame des conseils concrets sur l’agencement. Par la suite, son r\u00f4le consiste en des rencontres r\u00e9guli\u00e8res, au moins trimestrielles, pour \u00eatre \u00e0 l’\u00e9coute des besoins, mais aussi des difficult\u00e9s et\/ou des r\u00e9ussites du franchis\u00e9. Il peut \u00e9galement organiser des rencontres avec d’autres acteurs du r\u00e9seau, que ce soit \u00e0 l’\u00e9chelle locale ou nationale, pour partager les bonnes pratiques ou approfondir certains sujets. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des capacit\u00e9s d’\u00e9coute et d’analyse n\u00e9cessaires<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La fonction d’animateur requiert donc de solides capacit\u00e9s d’\u00e9coute, d’adaptation\u00a0et d’analyse <\/strong>mais aussi de r\u00e9activit\u00e9 pour pouvoir faire face \u00e0 tout type d’interlocuteur et de situation. M\u00eame si de nombreux probl\u00e8mes peuvent \u00eatre r\u00e9gl\u00e9s par t\u00e9l\u00e9phone, cela implique ainsi de fr\u00e9quents d\u00e9placements et une grande disponibilit\u00e9. Une grande connaissance du secteur et de tous les process sont en plus n\u00e9cessaires. Mais ne confondons pas animateur de club med et animateur de franchise, rien ne se fait sans remont\u00e9es de chiffres, informatique, tableaux de bord et diagnostic? <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Petits et grands r\u00e9seaux<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dans les plus petits r\u00e9seaux,c’est bien souvent le fondateur lui-m\u00eame qui se charge \u00e0 fois du recrutement et de l’animation de ses unit\u00e9s.<\/strong> Au-del\u00e0, il est plut\u00f4t conseill\u00e9 de mettre en place un r\u00e9seau d’animateurs \u00e0 la fois pour \u00eatre certain de pouvoir assurer un suivi proche et personnalis\u00e9 de chaque franchis\u00e9.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Consultez les articles suivants pour en savoir plus sur l’animation d’un r\u00e9seau :<\/i>
– <\/i>L’animation : Cl\u00e9 de vo\u00fbte de la p\u00e9rennit\u00e9 du r\u00e9seau de franchise<\/i><\/a>.<\/i>
– <\/i>La r\u00e9ussite d’un r\u00e9seau de franchise passe par une bonne animation<\/i><\/a>.<\/i>
– <\/i>Les qualit\u00e9s d’un animateur de r\u00e9seau de franchise<\/i><\/a>.<\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La r\u00e9ussite d’un r\u00e9seau de franchises tient en grande partie \u00e0 son animation. Cela signifie concr\u00e8tement accompagner le franchis\u00e9 avant mais aussi pendant l’exploitation de son commerce afin de favoriser son d\u00e9veloppement. Une fonction essentielle qui peut \u00eatre assur\u00e9e parfois dans les plus petits r\u00e9seaux par le fondateur lui-m\u00eame mais de plus en plus par […]<\/p>\n","protected":false},"author":1,"featured_media":290304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-290303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nDe l'int\u00e9r\u00eat d'animer un r\u00e9seau de franchise<\/title>\n<meta name=\"description\" content=\"La r\u00e9ussite d'un r\u00e9seau de franchises tient en grande partie \u00e0 son animation. 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