{"id":290370,"date":"2016-01-28T06:05:00","date_gmt":"2016-01-28T05:05:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-business-plan-en-questions-7585"},"modified":"2016-01-28T06:05:00","modified_gmt":"2016-01-28T05:05:00","slug":"le-business-plan-en-questions-7585","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-business-plan-en-questions-7585","title":{"rendered":"Le BUSINESS PLAN en questions"},"content":{"rendered":"
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Pour r\u00e9diger votre business plan, document incontournable<\/b> au moment de la cr\u00e9ation de votre entreprise, sachez vous poser les bonnes questions… Et y apporter des r\u00e9ponses r\u00e9alistes. Voici quelques principes de base pour vous aider.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D’abord conna\u00eetre son march\u00e9 :<\/h3>\n
Sa taille, sa dimension locale, nationale ou internationale.
Combien de clients pouvez-vous esp\u00e9rer <\/b>?
Y a-t-il p\u00e9nurie ou exc\u00e8s d’offres ? Y a-t-il place pour de nouveaux acteurs \u00e0 br\u00e8ve \u00e9ch\u00e9ance ?
Votre activit\u00e9 vous met-elle en relation directe avec le consommateur final ? Sinon, de quel interm\u00e9diaire d\u00e9pendez-vous ?
Pensez-vous que votre offre soit en phase avec les attentes du march\u00e9 ? Pourquoi ? Comment ? Avez-vous test\u00e9 et fait une vraie \u00e9tude de march\u00e9 ?
Quels sont les crit\u00e8res d’achat de vos clients ? Sont-ils loyaux et captifs ou volatiles ? 
S’il fait appel \u00e0 vos services ou consomme votre produit, le client en retirera-t-il un b\u00e9n\u00e9fice ?
Que savez-vous de la concurrence ? Qui sont vos concurrents ?
Pouvez-vous facilement vous diff\u00e9rencier d’eux ou trouver une position de niche ?
Serez-vous cr\u00e9dible pour un client ?
Votre savoir-faire vous donne-t-il un r\u00e9el avantage ? 
O\u00f9 se cr\u00e9e la valeur ajout\u00e9e dans la fili\u00e8re ?
Quel est le poids des diff\u00e9rents acteurs du secteur ?
Comment \u00e9voluent les prix ?
Les changements r\u00e9glementaires et les normes risquent-ils de rendre plus complexes et plus co\u00fbteux le d\u00e9marrage et l’exercice de votre activit\u00e9 ?
Quels sont vos fournisseurs ?
Auront-ils un pouvoir d’influence sur la qualit\u00e9 et le co\u00fbt de votre offre ?
Etc…<\/p>\n

Lisez aussi :<\/i> La m\u00e9thodologie d’une \u00e9tude de march\u00e9 r\u00e9ussie<\/i><\/a> et L’\u00e9tude de march\u00e9 : un outil indissociable \u00e0 la cr\u00e9ation d’une franchise<\/a><\/i><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Ensuite vous devez avoir le profil adapt\u00e9…<\/h3>\n
Avez-vous d\u00e9j\u00e0 dirig\u00e9 un centre de profit ? Etes-vous form\u00e9 au management ? 
<\/b>Serez-vous soutenu par un environnement familial pouvant faciliter la r\u00e9alisation de votre projet ?
Votre carnet d’adresse est-il compos\u00e9 de contacts activables, \u00e0 titre professionnel ou personnel ?
Etes-vous en relation avec des personnes ou une association qui accompagnent votre projet ?
Etes-vous pr\u00eat \u00e0 faire des sacrifices financiers pour cr\u00e9er votre entreprise ?
Avez-vous suivi des formations \u00e0 la cr\u00e9ation d’entreprise ?
Savez-vous d\u00e9cider, choisir un cap et vous y tenir ?<\/p>\n

L’\u00e9tape suivante concerne l’\u00e9quipe avec laquelle vous allez travailler. Poss\u00e8de-t-elle des comp\u00e9tences cl\u00e9s pour la r\u00e9ussite de votre projet ou, \u00e0 d\u00e9faut, pouvez-vous compter sur des partenaires ext\u00e9rieurs. Avez-vous pr\u00e9vu et organis\u00e9 la fid\u00e9lisation de vos partenaires cl\u00e9s ?<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Maintenant vous abordez les strat\u00e9gies marketing et commerciale<\/h3>\n
A quel type de clients allez-vous vous adresser ?
Avez-vous d\u00e9fini des cibles prioritaires ?
Quels seront les moyens \u00e0 mettre en oeuvre pour atteindre vos objectifs en termes de chiffre d’affaires ?
Comment allez-vous organiser votre force de vente ?
Avez-vous un syst\u00e8me de pr\u00e9visions et de reporting ?
Mettrez-vous au point des m\u00e9thodes de marketing ?
Quels sont vos outils de communication ? <\/p>\n

Disposez-vous d’un savoir-faire n\u00e9cessitant une protection juridique ?
Votre innovation risque-t-elle d’\u00eatre rapidement d\u00e9pass\u00e9e ?
Avez-vous des besoins en recherche et d\u00e9veloppement ?
Votre outil de production de d\u00e9part est-il suffisamment calibr\u00e9 ?
Devrez-vous faire appel \u00e0 des sous-traitants ?<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Derni\u00e8re \u00e9tape, les financements…<\/h3>\n
Quel est donc votre besoin financier global ?
Quelle est la r\u00e9partition entre capitaux propres et endettement ?<\/b>
Aurez-vous besoin de cash et d’une tr\u00e9sorerie importante en premi\u00e8re ann\u00e9e d’activit\u00e9 ?
Quel sera le d\u00e9lai d’encaissement des clients ?
Obtiendrez-vous des d\u00e9lais de paiement de la part des fournisseurs ?
Au bout de combien de mois vos flux de tr\u00e9sorerie seront-ils, de mani\u00e8re r\u00e9currente, positifs ?
Quel est le montant pr\u00e9visionnel de votre besoin de financement cumul\u00e9 avant d’atteindre le point mort en tr\u00e9sorerie ?
Quand pensez-vous atteindre  seuil de rentabilit\u00e9 et la rentabilit\u00e9 d\u00e9gag\u00e9e \u00e0 l’horizon de trois \u00e0 cinq ans est-elle suffisante ? <\/p>\n

A ce stade, vous pouvez r\u00e9diger votre business plan, lancez-vous<\/b> ! Ne soyez pas trop optimiste mais ne r\u00e9vez pas \u00e0 r\u00e9unir toutes les conditions favorables.<\/p>\n

JD<\/p>\n

Pour tout connaitre sur le sujet, la r\u00e9daction vous recommande les articles suivants : <\/i>
Un business plan qui tient la route<\/i><\/a>
Les \u00e9tapes d’un bon business plan<\/i><\/a>
Les \u00e9tapes \u00e0 ne pas manquer pour r\u00e9ussir votre business plan<\/i><\/a><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Pour r\u00e9diger votre business plan, document incontournable au moment de la cr\u00e9ation de votre entreprise, sachez vous poser les bonnes questions… Et y apporter des r\u00e9ponses r\u00e9alistes. Voici quelques principes de base pour vous aider. D’abord conna\u00eetre son march\u00e9 : Sa taille, sa dimension locale, nationale ou internationale. Combien de clients pouvez-vous esp\u00e9rer ? Y […]<\/p>\n","protected":false},"author":52,"featured_media":290371,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[132],"class_list":["post-290370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-creation-gestion-financement","entry","has-media"],"acf":[],"yoast_head":"\nLe BUSINESS PLAN en questions<\/title>\n<meta name=\"description\" content=\"Pour r\u00e9diger votre business plan, document incontournable au moment de la cr\u00e9ation de votre entreprise, sachez vous poser les bonnes questions... 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