{"id":290373,"date":"2016-01-27T09:39:00","date_gmt":"2016-01-27T08:39:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-contraintes-pour-le-franchise-9095"},"modified":"2016-01-27T09:39:00","modified_gmt":"2016-01-27T08:39:00","slug":"les-contraintes-pour-le-franchise-9095","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-contraintes-pour-le-franchise-9095","title":{"rendered":"Les contraintes pour le franchis\u00e9"},"content":{"rendered":"
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En contrepartie des services assur\u00e9s par le franchiseur, le franchis\u00e9 est tenu au respect d’un certain nombre de r\u00e8gles n\u00e9cessaires au bon fonctionnement de la franchise.<\/p>\n

En g\u00e9n\u00e9ral, les contrats de franchise pr\u00e9voient le versement de droits d’entr\u00e9e dont le montant est tr\u00e8s variable, de z\u00e9ro euro \u00e0 70.000 euros. Ces droits d’entr\u00e9e se justifient par l’acc\u00e8s \u00e0 l’enseigne, l’avantage concurrentiel procur\u00e9 par le franchiseur en termes de savoir-faire et donc de comp\u00e9titivit\u00e9 et les services apport\u00e9s.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Respect du concept et des normes<\/h3>\n
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Pendant la dur\u00e9e du contrat, le franchis\u00e9 est le plus souvent tenu de verser une redevance calcul\u00e9e sur le chiffre d’affaires (entre 0,5% et 15%). Celle-ci correspond au paiement des services assur\u00e9s par le franchiseur, \u00e0 la contribution du franchis\u00e9 aux frais de publicit\u00e9 nationale et\/ou \u00e0 la protection territoriale qui lui est accord\u00e9e.<\/p>\n

Il est de l’int\u00e9r\u00eat m\u00eame de l’ensemble des membres du r\u00e9seau que le savoir-faire transmis par le franchiseur reste confidentiel. Le plus souvent, les contrats d\u00e9terminent pr\u00e9cis\u00e9ment les personnes auxquelles le franchis\u00e9 ne doit pas divulguer ce savoir-faire. Cette protection du savoir-faire est en g\u00e9n\u00e9ral assur\u00e9e apr\u00e8s l’extinction du contrat par des clauses de non-concurrence qui prohibent, pour une dur\u00e9e d\u00e9termin\u00e9e, l’exercice d’une profession similaire par l’ancien franchis\u00e9.<\/p>\n

Le succ\u00e8s initial du franchiseur repose sur un concept, mat\u00e9rialis\u00e9 par un ensemble de r\u00e8gles<\/b> que le franchis\u00e9 est tenu de respecter pour donner une consistance au contrat et pour pouvoir reproduire le succ\u00e8s du franchiseur.<\/p>\n

Ces normes peuvent porter sur de nombreux points, et notamment : l’am\u00e9nagement int\u00e9rieur de l’\u00e9tablissement, les techniques de commercialisation, les actions publicitaires, le choix de l’emplacement et des locaux, l’utilisation de l’enseigne, la tenue de la comptabilit\u00e9.<\/p>\n

Pour veiller au respect de ces normes, le franchiseur dispose en g\u00e9n\u00e9ral de larges pouvoirs de contr\u00f4le sur ses franchis\u00e9s (contr\u00f4le sur place de la conformit\u00e9 des locaux, des produits vendus, des prestations de service effectu\u00e9es, des \u00e9tats financiers…). Les modalit\u00e9s de contr\u00f4le sont en principe pr\u00e9vues dans le contrat.<\/p>\n

En revanche, le franchiseur ne peut imposer de prix minimum \u00e0 son franchis\u00e9, cette pratique \u00e9tant prohib\u00e9e et condamn\u00e9e par le droit de la concurrence.<\/p>\n

Le non respect des normes impos\u00e9es par le franchiseur entra\u00eene la responsabilit\u00e9 du franchis\u00e9 et peut justifier la r\u00e9siliation du contrat de franchise.<\/p>\n

Le contrat peut pr\u00e9voir l’obligation pour le franchis\u00e9 de s’approvisionner exclusivement ou quasi exclusivement chez le franchiseur ou aupr\u00e8s d’un fournisseur r\u00e9f\u00e9renc\u00e9. Une telle obligation est cependant strictement encadr\u00e9e juridiquement.<\/p>\n

Bruno PLace<\/p>\n

Lire aussi : <\/i>Les clauses d’un contrat de franchise<\/i><\/a>.<\/i><\/span><\/p>\n

<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

En contrepartie des services assur\u00e9s par le franchiseur, le franchis\u00e9 est tenu au respect d’un certain nombre de r\u00e8gles n\u00e9cessaires au bon fonctionnement de la franchise. En g\u00e9n\u00e9ral, les contrats de franchise pr\u00e9voient le versement de droits d’entr\u00e9e dont le montant est tr\u00e8s variable, de z\u00e9ro euro \u00e0 70.000 euros. Ces droits d’entr\u00e9e se justifient 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