{"id":290377,"date":"2016-01-27T00:46:00","date_gmt":"2016-01-26T23:46:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-franchise-belge-qui-est-il-3090"},"modified":"2016-01-27T00:46:00","modified_gmt":"2016-01-26T23:46:00","slug":"le-franchise-belge-qui-est-il-3090","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-franchise-belge-qui-est-il-3090","title":{"rendered":"Le franchis\u00e9 belge, qui est-il ?"},"content":{"rendered":"
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La FBF est a men\u00e9 une enqu\u00eate en 2012 sur le d\u00e9veloppement de la franchise en Belgique afin d\u2019\u00e9tablir une s\u00e9rie de constat sur les pratiques de la franchise. <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Description du franchis\u00e9<\/h3>\n
D\u2019apr\u00e8s l\u2019enqu\u00eate l\u2019\u00e2ge moyen d\u2019un belge qui d\u00e9cide de se lancer dans l\u2019aventure de la franchise se situe vers 38 ans.<\/b> Il est dans 75% des cas de sexe masculin.  L\u2019enqu\u00eate montre que 32% des franchis\u00e9s sont dipl\u00f4m\u00e9s du secondaire, 23% disposent d\u2019un graduat et 19% justifient d\u2019un dipl\u00f4me universitaire. Les franchis\u00e9s belges entrent au sein d\u2019une enseigne en tant que franchis\u00e9 avec une exp\u00e9rience professionnelle. Ils repr\u00e9sente 86,15% du total des franchis\u00e9s. Cela laisse \u00e0 d\u00e9montrer que beaucoup d\u2019entre eux ont op\u00e9r\u00e9 un changement dans leur plan de carri\u00e8re et ont souhait\u00e9 une reconversion professionnelle. 36% sont d\u2019anciens salari\u00e9s  issus d\u2019un secteur autre que celui o\u00f9 ils travaillaient et 33% sont issus du m\u00eame secteur.<\/p>\n

Pour un contrat de franchise d’une dur\u00e9e moyenne de 9 ans, l\u2019enqu\u00eate montre que le franchis\u00e9 exploite son point de vente durant pr\u00e8s de 12 ans. Cela refl\u00e8te la satisfaction et la fid\u00e9lit\u00e9 d\u2019un franchis\u00e9 aupr\u00e8s de son franchiseur.<\/b><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Pourquoi devenir franchis\u00e9 ?<\/h3>\n
Dans 46% des cas, les anciens salari\u00e9s se dirigent vers la franchise pour construire leur propre patrimoine<\/b> et 44% veulent am\u00e9liorer leur situation financi\u00e8re et y arrivent. Ce qui les attire dans une marque pr\u00e9cise est en g\u00e9n\u00e9ral le produit, la nature du produit ou encore la notori\u00e9t\u00e9 pour une marque. <\/p>\n

En Belgique comme ailleurs un franchis\u00e9 peut exploiter un ou plusieurs points de vente franchis\u00e9<\/b> d\u2019une m\u00eame enseigne. Il peut aussi exploiter un ou plusieurs points de vente en franchise mais d\u2019enseignes diff\u00e9rentes. Dans le premier cas on parlera de multi franchise<\/a> alors que dans le deuxi\u00e8me cas il s\u2019agit de pluri-franchise.
Plus de 70% des franchis\u00e9s belges g\u00e8rent qu\u2019un seul point de vente franchis\u00e9  contre 24% qui sont d\u00e9j\u00e0 multi franchis\u00e9.  Ces derniers sont motiv\u00e9s par les r\u00e9sultats satisfaisants qu\u2019a engendr\u00e9 le premier point de vente. Ils souhaite donc r\u00e9it\u00e9rer cette exp\u00e9rience dans une 2nd ouverture. Mais ils sont aussi motiv\u00e9s par le fait d\u2019augmenter leur visibilit\u00e9 dans leur zone g\u00e9ographique. <\/p>\n

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La FBF est a men\u00e9 une enqu\u00eate en 2012 sur le d\u00e9veloppement de la franchise en Belgique afin d\u2019\u00e9tablir une s\u00e9rie de constat sur les pratiques de la franchise. Description du franchis\u00e9 D\u2019apr\u00e8s l\u2019enqu\u00eate l\u2019\u00e2ge moyen d\u2019un belge qui d\u00e9cide de se lancer dans l\u2019aventure de la franchise se situe vers 38 ans. Il est 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