{"id":290385,"date":"2016-01-25T11:02:00","date_gmt":"2016-01-25T10:02:00","guid":{"rendered":"https:\/\/ac-franchise.be\/quand-la-franchise-se-tourne-vers-des-fonds-dinvestissement-6415"},"modified":"2016-01-25T11:02:00","modified_gmt":"2016-01-25T10:02:00","slug":"quand-la-franchise-se-tourne-vers-des-fonds-dinvestissement-6415","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/quand-la-franchise-se-tourne-vers-des-fonds-dinvestissement-6415","title":{"rendered":"Quand la franchise se tourne vers des fonds d\u2019investissement"},"content":{"rendered":"
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Les fonds d\u2019investissement sont des acc\u00e9l\u00e9rateurs de croissance pour un r\u00e9seau de franchise<\/b> qui a besoin d\u2019argent pour se d\u00e9velopper et  repr\u00e9sentent u<\/span>ne source de financement alternative au financement bancaire.<\/span> Ils peuvent aussi participer \u00e0 une LMBO (Leveraged Management Buy-Out : forme de rachat d’entreprise par des investisseurs, par ses cadres dirigeants) ou une recapitalisation d\u2019entreprise en mauvaise position (appel\u00e9 aussi fonds de retournement).
Ils sont encore tr\u00e8s minoritaires dans les franchises (5% environ)<\/b>. La franchise ou entrepreneuriat en r\u00e9seau est bas\u00e9e sur un contrat commercial entre des entit\u00e9s ind\u00e9pendantes franchiseur et franchis\u00e9s.<\/span> Alors que devient la relation quand le franchiseur est un financier investisseur ?<\/b> et les franchis\u00e9s ? Comment peuvent-ils intervenir ? Un capital-risqueurs ou un capital-investisseurs peut-il se transformer en franchiseur ? <\/b>Une \u00e9tude mandat\u00e9e par le comit\u00e9 scientifique de la FFF aupr\u00e8s de r\u00e9seaux concern\u00e9s passe en revue les  principales le\u00e7ons \u00e0 retenir quand un fonds d\u2019investissement  entre dans le capital d\u2019une franchise et comment l\u2019entreprise \u00e9volue  dans son mode fonctionnement.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Acc\u00e9l\u00e9rer la croissance et privil\u00e9gier transparence et partenariat<\/h3>\n
Un r\u00e9seau ayant atteint ses limites soit g\u00e9ographiquement soit en terme de diversification a besoin de financement et int\u00e9resse les fonds d\u2019investissement. En effet, un investisseur est un acc\u00e9l\u00e9rateur de croissance \u00e0 condition de bien adapter son mode de fonctionnement \u00e0 la franchise.<\/b> Dans un r\u00e9seau succursaliste, il pourra fermer des unit\u00e9s qui en termes de rentabilit\u00e9 n\u2019atteignent pas le seuil demand\u00e9. A la t\u00eate des succursales, ce sont des salari\u00e9s de l\u2019enseigne qui n\u2019ont pas de pouvoir d\u00e9cisionnaire \u00e0 ce niveau. Dans le cas de la franchise, le r\u00e9seau est compos\u00e9 d\u2019unit\u00e9 de chefs d\u2019entreprise ind\u00e9pendants avec qui il faudra composer.<\/b>
L\u2019arriv\u00e9e d\u2019un investisseur dans le capital de l\u2019enseigne est une preuve de l\u2019int\u00e9r\u00eat de financiers pour la marque <\/b>mais il n\u2019en reste pas moins vrai qu\u2019il lui faudra savoir mettre en place un syst\u00e8me de gouvernance qui ne d\u00e9sagr\u00e8gent pas les relations franchiseur\/ franchis\u00e9s.<\/b> D\u2019o\u00f9 la n\u00e9cessit\u00e9 d\u2019\u00e9tablir des liens de confiance et une transparence \u00e0 tous les niveaux
Avec un management \u00e0 l\u2019am\u00e9ricaine (reporting permanent, indicateur de performance, contr\u00f4le ) les franchis\u00e9s peuvent \u00eatre d\u00e9sar\u00e7onn\u00e9s et ne plus comprendre \u00e0 quoi sert la t\u00eate de r\u00e9seau et qui est vraiment aux commandes. c\u2019est d\u2019autant plus flagrant dans le cas d\u2019une franchise \u00ab familiale \u00bb o\u00f9 la personnalit\u00e9 du fondateur reste le moteur de l\u2019entreprise. S\u2019il doit partager le leadership, les franchis\u00e9s risquent de ne plus adh\u00e9rer et faire preuve de scepticisme car ils ne comprennent plus.
Il est donc important pour l\u2019investisseur d\u2019instaurer un vrai partenariat en tenant compte des comp\u00e9tences de l\u2019\u00e9quipe dirigeante et de la coh\u00e9sion du r\u00e9seau.<\/b> La transparence des d\u00e9cisions et de la strat\u00e9gie de l\u2019entreprise est vitale pour que les franchis\u00e9s continuent \u00e0 garder la confiance et bien sur continuer \u00e0 valoriser la marque.
 Les franchis\u00e9s ne voient pas forc\u00e9ment d\u2019un mauvais \u0153il l\u2019arriv\u00e9e d\u2019un fonds d\u2019investissement mais veulent continuer \u00e0 \u00eatre un membre du r\u00e9seau et \u00eatre inform\u00e9s \u00e0 bon escient.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Recapitaliser une entreprise en difficult\u00e9<\/h3>\n
Un capital-risqueur peut \u00eatre int\u00e9ress\u00e9 par un r\u00e9seau de franchise en difficult\u00e9 financi\u00e8re mais dont le concept est viable.<\/b> Ce fut le cas de la franchise fleurs Monceau Fleurs qui a grandi tr\u00e8s vite et que le Fonds Perceva a recapitalis\u00e9 pour \u00e9ponger des dettes et repartir : ouverture de nouvelles boutiques et nouveaux produits. la cha\u00eene de fleuristes franchis\u00e9s est redevenue b\u00e9n\u00e9ficiaire en 2014 et exploite trois enseignes (Monceau Fleurs, Rapid’Flore et Happy).
Dans ce cas de figure, le fonds d\u2019investissement devient la bou\u00e9e de sauvetage pour les franchis\u00e9s<\/b> : l\u2019enseigne perdure et garde son identit\u00e9. C\u2019est souvent vers l\u2019international que ces fonds trouvent des leviers de d\u00e9veloppement et leur capacit\u00e9 d\u2019endettement permet aussi une rentabilit\u00e9 plus rapide. Ils accroient la notori\u00e9t\u00e9 de la marque et sa visibilit\u00e9 en France et \u00e0 l\u2019\u00e9tranger et donc la valorisation des fonds de commerce des franchis\u00e9s<\/b>.
vu dans l\u2019Express<\/i> <\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Les fonds d\u2019investissement sont des acc\u00e9l\u00e9rateurs de croissance pour un r\u00e9seau de franchise qui a besoin d\u2019argent pour se d\u00e9velopper et  repr\u00e9sentent une source de financement alternative au financement bancaire. Ils peuvent aussi participer \u00e0 une LMBO (Leveraged Management Buy-Out : forme de rachat d’entreprise par des investisseurs, par ses cadres dirigeants) ou une recapitalisation d\u2019entreprise […]<\/p>\n","protected":false},"author":42,"featured_media":286179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[132,135],"class_list":["post-290385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-creation-gestion-financement","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nQuand 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