{"id":290394,"date":"2016-01-24T07:15:00","date_gmt":"2016-01-24T06:15:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-selon-entreprendre-9417"},"modified":"2016-01-24T07:15:00","modified_gmt":"2016-01-24T06:15:00","slug":"la-franchise-selon-entreprendre-9417","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-selon-entreprendre-9417","title":{"rendered":"La franchise selon Entreprendre"},"content":{"rendered":"
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La franchise est une forme de commerce en r\u00e9seau bas\u00e9e sur une collaboration entre deux entit\u00e9s juridiquement et financi\u00e8rement ind\u00e9pendantes. Cette collaboration vise \u00e0 favoriser la commercialisation de produits et\/ou services <\/b>tout en respectant le concept et la charte mises en place par la t\u00eate de r\u00e9seau\/franchiseur. Ce dernier autorise le franchis\u00e9 \u00e0 exploiter sa marque, \u00e0 b\u00e9n\u00e9ficier de ses services, de la notori\u00e9t\u00e9 de son enseigne. Une v\u00e9ritable notion de partage doit \u00eatre respect\u00e9e afin de mener \u00e0 bien ce projet commun.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise en chiffres…<\/h3>\n
Selon la F\u00e9d\u00e9ration Fran\u00e7aise de la franchise, il y aurait 1719 r\u00e9seaux de franchise en 2013, repr\u00e9sentant 65133 magasins et 36717 points de vente en succursale contre 34 r\u00e9seaux de franchise recens\u00e9s en 1971. Toujours selon la m\u00eame source, le nombre de franchis\u00e9s est pass\u00e9 de 33268 en 2202 \u00e0 65133 en 2013. L’ensemble des r\u00e9seaux(employant 308993 salari\u00e9s) engendrent un CA de 47,4 milliards d’euros contre 34 milliards d’euros en 2002. Ces chiffres le confirment bien, le mod\u00e8le de la franchise a un impact tr\u00e8s positif sur l’\u00e9conomie du pays.<\/b><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quels sont les avantages \u00e0 devenir franchis\u00e9 ?<\/h3>\n
Devenir franchis\u00e9 offre plusieurs avantages particuli\u00e8rement aux jeunes entrepreneurs qui souhaitent b\u00e9n\u00e9ficier de l’assistance d’un r\u00e9seau tout en restant ind\u00e9pendants. Une assistance qui commence d\u00e8s la signature du contrat et qui dure tout au long de la dur\u00e9e de ce dernier. Les banques se montrent \u00e9galement plus souples vis-\u00e0-vis des demandeurs de cr\u00e9dits lorsqu’ils appartiennent \u00e0 des r\u00e9seaux. Ces derniers seront appuy\u00e9s par leurs franchiseurs. <\/p>\n

Un autre avantage de taille est celui de la comp\u00e9titivit\u00e9<\/b>. Les jeunes franchis\u00e9s vont pouvoir exercer leur activit\u00e9 rapidement gr\u00e2ce \u00e0 la formation, aux conseils et \u00e0 l’assistance du r\u00e9seau. Ils n’auront pas \u00e0 construire l’image de marque de l’enseigne mais \u00e0 l’entretenir.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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L’humain au c\u0153ur de la franchise <\/h3>\n
La r\u00e9ussite d’un r\u00e9seau de franchise d\u00e9pend de plusieurs crit\u00e8res dont la dimension humaine<\/b>. Une relation de confiance, de complicit\u00e9 et de partage doit exister entre le franchiseur et ses franchis\u00e9s afin que la transmission du savoir-faire et l’accompagnement se fassent efficacement. Les franchiseurs mentionnant notamment la qualit\u00e9 de la \u00abrelation franchiseur franchis\u00e9\u00bb (61%, en progression de 8 points en quatre ans) et \u00abla qualit\u00e9 des franchis\u00e9s\u00bb (41%) parmi les trois principaux facteurs de r\u00e9ussite\u00bb. Les franchiseurs et les franchis\u00e9s seraient de plus en attentifs \u00e0 la d\u00e9ontologie du r\u00e9seau et \u00e0 son engagement environnemental ou soci\u00e9tal.<\/p>\n

Vu dans Entreprendre en 2015<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise est une forme de commerce en r\u00e9seau bas\u00e9e sur une collaboration entre deux entit\u00e9s juridiquement et financi\u00e8rement ind\u00e9pendantes. Cette collaboration vise \u00e0 favoriser la commercialisation de produits et\/ou services tout en respectant le concept et la charte mises en place par la t\u00eate de r\u00e9seau\/franchiseur. Ce dernier autorise le franchis\u00e9 \u00e0 exploiter sa marque, […]<\/p>\n","protected":false},"author":54,"featured_media":290393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-290394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise selon Entreprendre<\/title>\n<meta name=\"description\" content=\"La franchise est une forme de commerce en r\u00e9seau bas\u00e9e sur une collaboration entre deux entit\u00e9s juridiquement et financi\u00e8rement ind\u00e9pendantes. 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