{"id":290398,"date":"2016-01-23T10:55:00","date_gmt":"2016-01-23T09:55:00","guid":{"rendered":"https:\/\/ac-franchise.be\/nouvelle-campagne-publicitaire-de-lenseigne-mobalpa-9840"},"modified":"2016-01-23T10:55:00","modified_gmt":"2016-01-23T09:55:00","slug":"nouvelle-campagne-publicitaire-de-lenseigne-mobalpa-9840","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/nouvelle-campagne-publicitaire-de-lenseigne-mobalpa-9840","title":{"rendered":"Nouvelle campagne publicitaire de l’enseigne Mobalpa"},"content":{"rendered":"
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La franchise Mobalpa vient de lancer une nouvelle campagne publicitaire.<\/b> La campagne est diffus\u00e9e sur les \u00e9crans depuis le 16 janvier<\/b> dernier.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Mobalpa : Marque du \u00ab\u00a0mieux-vivre\u00a0\u00bb<\/h3>\n
Mobalpa, la marque du \u00ab\u00a0mieux-vivre\u00a0\u00bb,<\/b> avait d\u00e9j\u00e0 lanc\u00e9 des spots pr\u00e9sentant des instants de vie dans ses cuisines en 2013. Aujourd’hui, c’est au travers de 3 spots reprenant les 3 univers de la marque<\/b> (cuisine, salle de bains et rangement) qu’elle v\u00e9hicule cette m\u00eame id\u00e9e.<\/span>
La campagne propose une s\u00e9rie de 3 portraits<\/b> r\u00e9alis\u00e9e par Tore Frandsen<\/b>, film\u00e9e en slow-motion, qui met en sc\u00e8ne des personnages dans une sc\u00e8ne du quotidien. Chacun des films est dans la connivence du personnage principal dont un trait de caract\u00e8re est gentiment point\u00e9 par une voix-off complice.<\/span>
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Olivier Lefebvre, Directeur de la cr\u00e9ation de l’agence<\/b>, a d\u00e9clar\u00e9: \u00ab\u00a0Ces nouveaux films sont des portraits empathiques de sc\u00e8nes du quotidien qui montrent que Mobalpa conna\u00eet les habitudes du consommateur et \u00e9tudie dans les moindres d\u00e9tails les espaces de vie pens\u00e9s pour ses clients. Mobalpa s\u2019adapte \u00e0 la vie de chacun, nous avons donc voulu rentrer dans l\u2019intimit\u00e9 des personnages<\/i>\u00ab\u00a0.   
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Aur\u00e9lie Demeure, Directrice Communication MOBALPA (Groupe Fournier)<\/b>, confie quant \u00e0 elle: \u00ab\u00a0En 2016, notre volont\u00e9 est vraiment de creuser le sillon de notre signature \u2018des espaces pour mieux-vivre\u2019 en d\u00e9marrant ce nouveau chapitre t\u00e9l\u00e9visuel qui aura pour objectif de prouver le fait que Mobalpa est la marque de la solution, qui associe \u00e0 l’esth\u00e9tique, le fonctionnel et le sur mesure.<\/i> 
Ces 3 nouveaux films vont aussi nous permettre de communiquer sur nos trois m\u00e9tiers et d\u00e9montrer notre savoir-faire en cuisine, salle de bains et rangement. Nous avons pr\u00e9vu un plan de communication ambitieux, tout au long de l\u2019ann\u00e9e, sur les cha\u00eenes hertziennes et sur la TNT<\/i>\u00ab\u00a0.  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise Mobalpa vient de lancer une nouvelle campagne publicitaire. La campagne est diffus\u00e9e sur les \u00e9crans depuis le 16 janvier dernier. Mobalpa : Marque du \u00ab\u00a0mieux-vivre\u00a0\u00bb Mobalpa, la marque du \u00ab\u00a0mieux-vivre\u00a0\u00bb, avait d\u00e9j\u00e0 lanc\u00e9 des spots pr\u00e9sentant des instants de vie dans ses cuisines en 2013. Aujourd’hui, c’est au travers de 3 spots reprenant les […]<\/p>\n","protected":false},"author":7776,"featured_media":289848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-290398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nNouvelle 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