{"id":290401,"date":"2016-01-22T09:23:00","date_gmt":"2016-01-22T08:23:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-plus-des-franchises-de-la-restauration-rapide-4356"},"modified":"2016-01-22T09:23:00","modified_gmt":"2016-01-22T08:23:00","slug":"les-plus-des-franchises-de-la-restauration-rapide-4356","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-plus-des-franchises-de-la-restauration-rapide-4356","title":{"rendered":"Les plus des franchises de la restauration rapide"},"content":{"rendered":"
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Le client veut un service rapide et souriant, la qualit\u00e9\/produit, dans un local propre pour passer un court moment agr\u00e9able. C’est ce que fait la restauration rapide en franchise, et \u00e7a marche… <\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La proximit\u00e9.<\/h3>\n
 Les fast food, sandwicheries (Subway<\/a> par exemple) et autres franchises de restauration rapide sont implant\u00e9s dans les centres de nos villes, dans les centres commerciaux, dans les zones de bureaux, dans les banlieues. Ils s’installent aussi depuis quelques ann\u00e9es dans des zones de chalandises plus petites. Bref, ils sont l\u00e0 o\u00f9 nous vivons. <\/p>\n

Et la livraison, g\u00e9n\u00e9ralement attribu\u00e9e \u00e0 la pizza (Domino’s Pizza<\/a>, Pizza Hut<\/a> ou Pizza Sprint<\/a> par exemple, tend \u00e0 s’\u00e9tendre \u00e0 d’autres fast food.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La rapidit\u00e9 et la praticit\u00e9.<\/h3>\n
Les Fran\u00e7ais accordent moins de temps au repas : 17 minutes par jour pour le petit d\u00e9j, 33 minutes pour le midi et 38 minutes pour le soir. Nous travaillons autrement, nous faisons la \u00a0\u00bb  journ\u00e9e continue \u00ab\u00a0. Or un repas dans un fast food dure 30 minutes contre pr\u00e8s du double dans un restaurant classique. Autre facteur:  la g\u00e9n\u00e9ralisation du travail des femmes, qui r\u00e9duit le temps qu’elles peuvent consacrer \u00e0 pr\u00e9parer les repas. La rapidit\u00e9 du service et l’organisation rationnelle de la vente dans les franchises de restauration rapide sont donc devenus des atouts importants pour les clients.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La curiosit\u00e9 alimentaire. <\/h3>\n
C’est  une autre motivation pour le consommateur. La restauration rapide en  b\u00e9n\u00e9ficie au m\u00eame titre que la restauration \u00ab\u00a0\u00e0 th\u00e8me\u00a0\u00bb (cr\u00eaperies, brasseries, chinois, indiens, couscous … ). Ce sont de  nouveaux lieux de \u00a0\u00bb sortie restauration \u00ab\u00a0. <\/p>\n

Le rapport qualit\u00e9\/prix demeure essentiel car la restauration rapide offre le repas complet le moins cher pour 7,50 \u20ac TTC en moyenne. La r\u00e9f\u00e9rence est le prix du titre restaurant. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le sentiment de libert\u00e9 et la convivialit\u00e9<\/h3>\n
Les fast food sont des lieux de contraintes minimales. La client\u00e8le est jeune : plus de 50 % de ses clients ont moins de 30 ans. <\/p>\n

La restauration rapide est un v\u00e9ritable lieu de brassage social<\/b>. En fait elle r\u00e9pond \u00e0 des moments de consommation. Et ceux-ci concernent toutes les classes d’\u00e2ge et tous les milieux sociaux, quel que soit leur pouvoir d’achat. Le client de la restauration rapide est un \u00a0\u00bb zappeur \u00ab\u00a0, pas un client exclusif. Et la restauration rapide n’est qu’une forme nouvelle de restauration compl\u00e9mentaire aux autres modes. Si, pour la quatri\u00e8me ann\u00e9e cons\u00e9cutive, la consommation dans les h\u00f4tels, caf\u00e9s et restaurants a ralenti, le nombre de restaurants traditionnels se stabilise, alors que celui des \u00e9tablissements de la restauration rapide franchis\u00e9s ou succursalistes s’est fortement accru. <\/p>\n

Pour toute information compl\u00e9mentaire, visitez les r\u00e9seaux de franchise de restauration rapide<\/a> qui recrutent.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le client veut un service rapide et souriant, la qualit\u00e9\/produit, dans un local propre pour passer un court moment agr\u00e9able. C’est ce que fait la restauration rapide en franchise, et \u00e7a marche… La proximit\u00e9.  Les fast food, sandwicheries (Subway par exemple) et autres franchises de restauration rapide sont implant\u00e9s dans les centres de nos villes, dans les centres commerciaux, dans les zones de bureaux, dans les banlieues. […]<\/p>\n","protected":false},"author":48,"featured_media":290402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-290401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLes 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