{"id":290403,"date":"2016-01-21T07:31:00","date_gmt":"2016-01-21T06:31:00","guid":{"rendered":"https:\/\/ac-franchise.be\/linteret-dune-carte-de-fidelite-au-sein-du-reseau-4770"},"modified":"2016-01-21T07:31:00","modified_gmt":"2016-01-21T06:31:00","slug":"linteret-dune-carte-de-fidelite-au-sein-du-reseau-4770","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/linteret-dune-carte-de-fidelite-au-sein-du-reseau-4770","title":{"rendered":"L&rsquo;int\u00e9r\u00eat d&rsquo;une carte de fid\u00e9lit\u00e9 au sein du r\u00e9seau"},"content":{"rendered":"<div id=\"912607\" class=\"widget html_bloc row-fluid\" data-name=\"html_bloc\">\n<div class=\"span12\">\n<div class=\"center\">       <iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/n8LNbZIlXXU?rel=0\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"912598\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"912598\" data-url=\"\/crezeo_widgets\/912598\/update_parameter\"          data-name=\"text\">       <b>Fid\u00e9liser ses clients passe par une bonne connaissance de leurs habitudes et\u00a0de leurs besoins<\/b>. Les franchises qui mettent en place des syst\u00e8mes de fid\u00e9lisation tels que la carte de fid\u00e9lit\u00e9 incitent leurs clients \u00e0 revenir dans leurs points de vente. Il s&rsquo;agit de r\u00e9compenser la fid\u00e9lit\u00e9 du client en lui offrant des r\u00e9ductions, des points \u00e0 accumuler qu&rsquo;il pourra transformer par la suite en cadeaux&#8230;\u00a0     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"912601\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"912601\" data-url=\"\/crezeo_widgets\/912601\/update_parameter\" data-name=\"title\">La carte de fid\u00e9lit\u00e9 profite \u00e0 tout le r\u00e9seau<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"912601\" data-url=\"\/crezeo_widgets\/912601\/update_parameter\" data-name=\"text\"><b>Le franchis\u00e9 va pouvoir b\u00e9n\u00e9ficier des syst\u00e8mes de fid\u00e9lisation mis en place par le franchiseur.<\/b> Le client va accumuler des points fid\u00e9lit\u00e9 en passant dans n&rsquo;importe quel point de vente de l&rsquo;enseigne. Certains r\u00e9seaux de franchises\u00a0choisissent de r\u00e9compenser leurs clients au bout d&rsquo;un certain\u00a0nombre de passages en caisse, d&rsquo;autres de calculer le montant global des achats, et au bout d&rsquo;un certain montant, le client pourra b\u00e9n\u00e9ficier de r\u00e9ductions ou de cadeaux.\u00a0<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"912604\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"912604\" data-url=\"\/crezeo_widgets\/912604\/update_parameter\" data-name=\"title\">Un outil marketing efficace<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"912604\" data-url=\"\/crezeo_widgets\/912604\/update_parameter\" data-name=\"text\">\n<p>Tous les franchis\u00e9s du r\u00e9seau vont appliquer la m\u00eame politique de fid\u00e9lisation mise en place par l&rsquo;enseigne afin de b\u00e9n\u00e9ficier des avantages et des retomb\u00e9es positives de cette action. La base de donn\u00e9es constitu\u00e9e gr\u00e2ce \u00e0 la carte de fid\u00e9lit\u00e9 va permettre de mettre en place des op\u00e9rations marketing cibl\u00e9es, de d\u00e9finir les besoins et les attentes de leurs clients. Elle va \u00e9galement profiter au franchis\u00e9 qui pourra\u00a0<span><b>faire du benchmarking sur les op\u00e9rations de marketing directs&#8230;<\/b><\/p>\n<p>Vid\u00e9o de<\/span>\u00a0Barbara Desmaret, Directrice <a rel=\"follow noopener noreferrer\" href=\"https:\/\/ac-franchise.be\/annuaire\/franchise-orchestra\">Orchestra<\/a>, Romain Raynaud, Responsable D\u00e9veloppement <a rel=\"follow noopener noreferrer\" href=\"https:\/\/ac-franchise.be\/annuaire\/franchise-midas\">Midas<\/a>.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fid\u00e9liser ses clients passe par une bonne connaissance de leurs habitudes et de leurs besoins. Les franchises qui mettent en place des syst\u00e8mes de fid\u00e9lisation tels que la carte de fid\u00e9lit\u00e9 incitent leurs clients \u00e0 revenir dans leurs points de vente. Il s&rsquo;agit de r\u00e9compenser la fid\u00e9lit\u00e9 du client en lui offrant des r\u00e9ductions, des points \u00e0 accumuler qu&rsquo;il pourra transformer par la suite en cadeaux&#8230;<\/p>\n","protected":false},"author":51,"featured_media":290404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[7],"tags":[189,190],"class_list":["post-290403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv-des-franchiseurs","tag-faire-reussir-ses-franchises","tag-les-outils-pour-mieux-communiquer","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;int\u00e9r\u00eat d&#039;une carte de fid\u00e9lit\u00e9 au sein du r\u00e9seau<\/title>\n<meta name=\"description\" content=\"Fid\u00e9liser ses clients passe par une bonne connaissance de leurs habitudes et de leurs besoins. 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