{"id":290484,"date":"2016-01-04T07:13:00","date_gmt":"2016-01-04T06:13:00","guid":{"rendered":"https:\/\/ac-franchise.be\/importer-une-enseigne-etrangere-quelles-solutions-5381"},"modified":"2016-01-04T07:13:00","modified_gmt":"2016-01-04T06:13:00","slug":"importer-une-enseigne-etrangere-quelles-solutions-5381","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/importer-une-enseigne-etrangere-quelles-solutions-5381","title":{"rendered":"Importer une enseigne \u00e9trang\u00e8re : quelles solutions ?"},"content":{"rendered":"
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Vous avez le projet d’importer une enseigne \u00e9trang\u00e8re ou de vous en en inspirer ? Vous \u00eates sensible \u00e0 la r\u00e9ussite de certains r\u00e9seaux anglo-saxons ? Vous avez envie de vous lancer dans une master-franchise ? D\u00e9couvrez des concepts in\u00e9dits de franchises.<\/p>\n

Concr\u00e8tement, en dehors de la possibilit\u00e9 de s’inspirer d’un concept \u00e9tranger pour cr\u00e9er sa propre entreprise et de la franchiser, il existe deux solutions pour importer une enseigne :<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le contrat master-franchise<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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1 – Devenez son master-franchis\u00e9. En clair, signez avec cette enseigne un contrat qui fait de vous son repr\u00e9sentant en France ou dans plusieurs \u00c9tats europ\u00e9ens. Ensuite, \u00e0 vous de recruter des franchis\u00e9s locaux et de partager les droits d’entr\u00e9e et les royalties avec la maison-m\u00e8re. Attention \u00e0 ne pas oublier que votre principale mission n’est pas de recruter des franchis\u00e9s mais de les faire r\u00e9ussir.<\/p>\n

2 – Signez un contrat de franchise directe et devenez alors le premier franchis\u00e9 de l’enseigne sur le territoire fran\u00e7ais. <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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C’est surtout dans le domaine des services que les Anglo-Saxons se d\u00e9marquent. Tous les r\u00e9seaux consacr\u00e9s aux services \u00e0 la personne y sont beaucoup plus d\u00e9velopp\u00e9s, les id\u00e9es sont originales, pertinentes et tout \u00e0 fait duplicables en France. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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N\u00e9anmoins, pour implanter une id\u00e9e \u00e9trang\u00e8re, le concept doit r\u00e9pondre aux attentes du march\u00e9 fran\u00e7ais<\/strong>.<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Chaque ann\u00e9e une douzaine de franchiseurs am\u00e9ricains, canadiens et britanniques participent au Salon de la franchise et tentent d’attirer des franchis\u00e9s de l’Hexagone. Chose \u00e9tonnante, ils n’arrivent pas \u00e0 recruter facilement, soit parce qu’ils veulent vendre leur master-franchise trop cher, soit parce que leurs concepts semblent trop originaux pour le public fran\u00e7ais. Parfois aussi parce que les comptes d’exploitation se d\u00e9gradent en passant la fronti\u00e8re. (co\u00fbts salariaux par exemple) <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Autre aspect \u00e0 prendre en compte : tout ce qui marche \u00e0 l’\u00e9tranger ne marchera pas forcement en France<\/strong> : les \u00e9checs existent et doivent inciter \u00e0 la prudence. S’il est possible d’importer de nombreux concepts \u00e9trangers en France et si la master-franchise a de nombreux atouts, il ne faut jamais signer avec un franchiseur \u00e9tranger sans avoir vu et \u00e9tudi\u00e9 le concept sur place, avoir rencontr\u00e9 d’autres masters-franchis\u00e9s et surtout avoir tout compris du contrat propos\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Jean Samper
Cr\u00e9ateur de AC Franchise <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Vous avez le projet d’importer une enseigne \u00e9trang\u00e8re ou de vous en en inspirer ? Vous \u00eates sensible \u00e0 la r\u00e9ussite de certains r\u00e9seaux anglo-saxons ? Vous avez envie de vous lancer dans une master-franchise ? D\u00e9couvrez des concepts in\u00e9dits de franchises. Concr\u00e8tement, en dehors de la possibilit\u00e9 de s’inspirer d’un concept \u00e9tranger pour cr\u00e9er […]<\/p>\n","protected":false},"author":52,"featured_media":290485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[135],"class_list":["post-290484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-experts","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nImporter une enseigne \u00e9trang\u00e8re : quelles solutions ?<\/title>\n<meta name=\"description\" content=\"Vous avez le projet d'importer une enseigne \u00e9trang\u00e8re ou de vous en en inspirer ? 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