{"id":290518,"date":"2015-12-24T10:37:00","date_gmt":"2015-12-24T09:37:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-criteres-de-selection-pour-bien-choisir-sa-franchise-9846"},"modified":"2015-12-24T10:37:00","modified_gmt":"2015-12-24T09:37:00","slug":"les-criteres-de-selection-pour-bien-choisir-sa-franchise-9846","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-criteres-de-selection-pour-bien-choisir-sa-franchise-9846","title":{"rendered":"Les crit\u00e8res de s\u00e9lection pour bien choisir sa franchise"},"content":{"rendered":"
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La franchise pr\u00e9sente des avantages ind\u00e9niables lorsqu’on veut cr\u00e9er son entreprise. Et en particulier dans les pays d’exp\u00e9rience et dot\u00e9s d’une loi sur l’information pr\u00e9contractuelle comme la France ou la Belgique.<\/p>\n

Alors comment choisir sa franchise et quels sont les crit\u00e8res \u00e0 retenir ?<\/b><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le choix de l’enseigne<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise permet g\u00e9n\u00e9ralement de se lancer dans la cr\u00e9ation d’entreprise en rejoignant une enseigne et un r\u00e9seau d\u00e9j\u00e0 existant.<\/b> Elle apporte un savoir faire et une notori\u00e9t\u00e9 qui donne une cr\u00e9dibilit\u00e9 \u00e0 votre point de vente. Vous pouvez exister tout de suite car les clients connaissent l’enseigne et viendront plus facilement que si vous cr\u00e9ez votre propre identit\u00e9 ; dans ce cas, il faudrait du temps pour percer sur le march\u00e9. Nombre de franchis\u00e9s sont devenus multi-franchis\u00e9s, c’est-\u00e0-dire qu’ils ont d\u00e9velopp\u00e9s plusieurs sites de la marque assez rapidement car la franchise est un mod\u00e8le qui se reproduit \u00e0 l’identique.<\/p>\n

Mais il existe aussi de nouvelles franchises, toutes jeunes, mais bas\u00e9e sur une nouvelle id\u00e9e, un nouveau march\u00e9, une innovation. Dans ce cas, on profite d’emplacements libres sur un nouveau march\u00e9 mais la notori\u00e9t\u00e9 fait parfois d\u00e9faut. Certaines de ces nouvelles franchises ne r\u00e9ussiront pas mais d’autres permettront de bien gagner sa vie. Il faut se m\u00e9fier des effets de mode mais ne pas \u00e9carter une franchise simplement parce qu’elle est r\u00e9cente. <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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L’appartenance au r\u00e9seau choisi<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00catre en phase avec le produit et le service de la franchise est un point important.<\/b> M\u00eame si vous n’avez pas l’exp\u00e9rience dans un secteur donn\u00e9, les franchiseurs cherchent avant tout des entrepreneurs qui veulent investir et s’investir pour cr\u00e9er leur propre entreprise. Toutefois, vous r\u00e9ussirez mieux dans un secteur d’activit\u00e9 qui vous attire personnellement.<\/b> Il y en a beaucoup : services, produits, restauration, nouvelles tendances comme le bio, secteurs plus f\u00e9minins comme le pr\u00eat-\u00e0-porter ou la beaut\u00e9. Mais aussi de nombreux secteurs dans l’habitat, les loisirs, etc Avec plus de 12000 r\u00e9seaux en France, il y a un forc\u00e9ment un qui vous conviendra.<\/p>\n

Consultez notre annuaire de la franchise<\/a> et d\u00e9couvrez y les r\u00e9seaux qui recrutent des candidats \u00e0 la franchise !
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Le co\u00fbt de la franchise<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Avoir les fonds propres n\u00e9cessaires pour cr\u00e9er l’entreprise.<\/b> En franchise, il sera n\u00e9cessaire de payer un droit d’entr\u00e9e qui correspond \u00e0 l’utilisation de la marque, de la formation initiale prodigu\u00e9e, de l’accompagnement, de la communication, bref tout ce qui vous apporte un r\u00e9seau d\u00e9j\u00e0 mod\u00e9lis\u00e9 et pr\u00eat \u00e0 l’emploi. En plus, s’ajouteront les frais de locaux et de stocks en cas de vente de produits. Donc, bien calculer la somme de d\u00e9part dont vous disposez. Il est \u00e9vident que pour une enseigne de services \u00e0 la personne, votre apport personnel peut, dans certains cas \u00eatre inf\u00e9rieur \u00e0 10 000 euros alors que pour un restaurant il peut d\u00e9passer les 300 000 euros. Nous parlons l\u00e0 de l’apport personnel, c’est ce que vous pouvez mettre sur la table avant d’emprunter.<\/p>\n

La r\u00e9daction vous recommande l’article : <\/i>Se lancer en franchise : Combien \u00e7a co\u00fbte ?<\/i><\/a><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La rentabilit\u00e9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vous h\u00e9sitez normalement entre plusieurs enseignes, il vous faudra calculer la rentabilit\u00e9 pr\u00e9visionnelle<\/b>. La r\u00e9daction vous recommande l’article : <\/i>Quel chiffre d’affaires pour atteindre le seuil de rentabilit\u00e9<\/i><\/a> ! <\/i><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La p\u00e9rennitt\u00e9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La notion de p\u00e9rennit\u00e9 de la marque entre aussi en ligne de compte<\/b> : certains r\u00e9seaux jeunes qui surfent sur une tendance et offrent des droits d’entr\u00e9s peu \u00e9lev\u00e9s peuvent s’av\u00e9rer int\u00e9ressants mais tiendront-ils la route ? La prise de risques peut para\u00eetre moins grande financi\u00e8rement mais c’est moins s\u00fbr. Ceci \u00e9tant dit, tous les grands r\u00e9seaux existants ont \u00e9t\u00e9 \u00ab\u00a0petits\u00a0\u00bb au d\u00e9part; il ne faut pas \u00e9carter les jeunes r\u00e9seaux sauf si la s\u00e9curit\u00e9 est votre motivation principale. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’information<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Enfin la franchise est un secteur bien encadr\u00e9 juridiquement. Le franchiseur doit remettre au futur franchis\u00e9 20 ou 30 jours avant la signature du contrat le Document d’Informations Pr\u00e9contractuelles (le DIP) dans certains pays comme la France, la Belgique ou la Tunisie<\/b>. Ce document doit comporter les informations utiles pour permettre au franchis\u00e9 de signer en toute connaissance de cause ;
 
Compte tenu de son savoir faire, la franchise reste un mod\u00e8le d’entreprise qui offre des opportunit\u00e9s quand on veut \u00eatre son propre patron.<\/p>\n

<\/b>La r\u00e9daction vous recommande l’article : <\/i>Futurs franchis\u00e9s : apprenez \u00e0 d\u00e9chiffrer un DIP<\/i><\/a> !<\/i>
<\/b> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Martine Malaterre <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise pr\u00e9sente des avantages ind\u00e9niables lorsqu’on veut cr\u00e9er son entreprise. Et en particulier dans les pays d’exp\u00e9rience et dot\u00e9s d’une loi sur l’information pr\u00e9contractuelle comme la France ou la Belgique. Alors comment choisir sa franchise et quels sont les crit\u00e8res \u00e0 retenir ? Le choix de l’enseigne La franchise permet g\u00e9n\u00e9ralement de se lancer dans […]<\/p>\n","protected":false},"author":1,"featured_media":290517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[133],"class_list":["post-290518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-devenir-franchise","entry","has-media"],"acf":[],"yoast_head":"\nLes crit\u00e8res de s\u00e9lection pour bien choisir sa franchise<\/title>\n<meta name=\"description\" content=\"La franchise pr\u00e9sente des avantages ind\u00e9niables lorsqu'on veut cr\u00e9er son entreprise. 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