{"id":290544,"date":"2015-12-16T07:40:00","date_gmt":"2015-12-16T06:40:00","guid":{"rendered":"https:\/\/ac-franchise.be\/comment-creer-un-concept-franchisable-2704"},"modified":"2015-12-16T07:40:00","modified_gmt":"2015-12-16T06:40:00","slug":"comment-creer-un-concept-franchisable-2704","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/comment-creer-un-concept-franchisable-2704","title":{"rendered":"Comment cr\u00e9er un concept franchisable ?"},"content":{"rendered":"
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Il est tr\u00e8s important de rappeler comment devenir\u00a0un bon franchiseur. Ce fut l\u2019objet de la conf\u00e9rence de Jean Samper, la premi\u00e8re qu\u2019il a donn\u00e9 ce 3 d\u00e9cembre au salon\u00a0Tunis MedFranchise<\/a>,\u00a0et qui a fait salle comble. Cette conf\u00e9rence a d\u00e9j\u00e0 \u00e9t\u00e9 donn\u00e9e \u00e0 Paris, Marseille, Lille, Casablanca….<\/p><\/div>\n
L\u2019importance du concept<\/b>\u00a0<\/div>\n
La question \u00e0 laquelle\u00a0a r\u00e9pondu Jean Samper, expert en franchise avec 40 ann\u00e9e d’exp\u00e9rience\u00a0et cr\u00e9ateur d’ac-franchise.be \u00a0\u00e9tait \u00ab Comment cr\u00e9er un concept franchisable \u00bb.
Il \u00e9tait question d’aller plus loin que la d\u00e9finition de\u00a0ce qu\u2019est un franchiseur pour\u00a0expliquer comment devenir un bon franchiseur. C\u2019est avec des mots simples et tr\u00e8s souvent ponctu\u00e9s d\u2019exemples, que notre orateur a essay\u00e9 de mettre en lumi\u00e8re diff\u00e9rents points importants : concept, savoir-faire, accompagnement\u2026<\/div>\n
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Soyons d\u2019accord sur les bases<\/b><\/div>\n
Quand on souhaite se lancer en franchise ou franchiser sa marque, il est essentiel d\u2019\u00eatre en mesure de prouver que son concept a du succ\u00e8s, de savoir expliquer pourquoi et de savoir comment d’autres entrepreneurs vont pouvoir reproduire ce succ\u00e8s.
Jean Samper\u00a0est revenu sur les bases de la franchise pour bien expliquer comment les acqu\u00e9rir et les mettre en oeuvre.<\/div>\n
Cette conf\u00e9rence d\u2019une trentaine de minutes fut bien \u00e9videmment insuffisante pour d\u00e9livrer toutes les cl\u00e9s du succ\u00e8s\u00a0mais les bonnes questions ont \u00e9t\u00e9 pos\u00e9es et elles nous ont permis de r\u00e9fl\u00e9chir avant de se d\u00e9cider \u00e0 devenir franchiseur.<\/p><\/div>\n
Si vous n\u2019avez pas pu assister \u00e0 cette conf\u00e9rence <\/b>ni rencontrer Jean Samper durant le salon \u00e0 Tunis ou dans un autre pays, sachez que le site AC Franchise est d\u00e9di\u00e9 \u00e0 votre information et que vous pouvez demander le power point de la conf\u00e9rence<\/b> par notre page contact<\/a>. Il est important de pr\u00e9ciser dans votre demande si <\/b>vous \u00eates d\u00e9j\u00e0 franchiseur ou futur franchiseur\u00a0ainsi que votre nom, votre N\u00b0 de tel, le nom de votre enseigne ou le domaine de votre projet.<\/div>\n
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Quelques extraits de la conf\u00e9rence<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pourquoi la franchise ?<\/h3>\n
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Il ne faut jamais oublier pourquoi la franchse existe :
\u2022 Le franchis\u00e9 veut copier un succ\u00e8s et limiter ses risques<\/div>\n
\u2022 Le franchiseur veut se d\u00e9velopper plus vite et mieux et parfois am\u00e9liorer la rentabilit\u00e9 de ses services centraux ou de l\u2019exploitation de ses succursales <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il ne peut avoir de franchise sans les QUATRE fondamentaux<\/h3>\n
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\u2022\u00a0Les signes de ralliement de la client\u00e8le que sont la marque, le design, la charte architecturale et tout ce qui fait qu’on reconnait la marque<\/div>\n
\u2022 Une\u00a0collection de produits et\/ou de services homog\u00e8ne dans toutes les unit\u00e9s du r\u00e9seau pour que le client \u00a0retrouve la promesse faite par l’enseigne<\/div>\n
\u2022\u00a0L’existence d’un vrai\u00a0savoir-faire et la transmission pratique aux franchis\u00e9s de la partie qui les concerne<\/div>\n
\u2022\u00a0L\u2019assistance initiale et continue pour faire r\u00e9ussir le franchis\u00e9<\/span> <\/div>\n<\/p><\/div>\n
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Le Franchise Business Club peut envisager des partenariats avec des avocats, banquiers, experts comptables, associations, etc… pour se cr\u00e9er dans d'autres pays. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une des r\u00e9unions du Franchise Business Club \u00e0 Tunis sur le th\u00e8me du financement de la franchise. A Tunis comme \u00e0 Paris, le Franchise Business Club permet les \u00e9changes d'exp\u00e9riences entre franchiseurs mais aussi avec des experts, des banquiers, etc… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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De gauche \u00e0 droite, Marianne McMannus du minist\u00e8re du commerce am\u00e9ricain, Jean Samper d'AC Franchise et Khaled Ben Abdallah conseiller du ministre du commerce tunisien <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Il est tr\u00e8s important de rappeler comment devenir\u00a0un bon franchiseur. Ce fut l\u2019objet de la conf\u00e9rence de Jean Samper, la premi\u00e8re qu\u2019il a donn\u00e9 ce 3 d\u00e9cembre au salon\u00a0Tunis MedFranchise,\u00a0et qui a fait salle comble. Cette conf\u00e9rence a d\u00e9j\u00e0 \u00e9t\u00e9 donn\u00e9e \u00e0 Paris, Marseille, Lille, Casablanca…. L\u2019importance du concept\u00a0 La question \u00e0 laquelle\u00a0a r\u00e9pondu Jean […]<\/p>\n","protected":false},"author":1,"featured_media":285796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[],"class_list":["post-290544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-experts","entry","has-media"],"acf":[],"yoast_head":"\nComment cr\u00e9er un concept franchisable ?<\/title>\n<meta name=\"description\" content=\"Il est tr\u00e8s important de rappeler comment devenir\u00a0un bon franchiseur. 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