{"id":290560,"date":"2015-12-12T12:18:00","date_gmt":"2015-12-12T11:18:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-master-franchise-burger-king-france-autorise-a-racheter-quick-9264"},"modified":"2015-12-12T12:18:00","modified_gmt":"2015-12-12T11:18:00","slug":"le-master-franchise-burger-king-france-autorise-a-racheter-quick-9264","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-master-franchise-burger-king-france-autorise-a-racheter-quick-9264","title":{"rendered":"Le master-franchis\u00e9 Burger king France autoris\u00e9 \u00e0 racheter Quick"},"content":{"rendered":"
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L’Autorit\u00e9 de la concurrence a annonc\u00e9 jeudi 10 d\u00e9cembre qu’elle autorisait le rachat de l’enseigne de restauration rapide Quick par Burger King France<\/b>. Le communiqu\u00e9 de l\u2019Autorit\u00e9 a indiqu\u00e9 : \u00ab\u00a0L’op\u00e9ration n’entra\u00eene pas d’atteinte \u00e0 la concurrence sur le territoire national, \u00e0 l’exception de la zone d’Ajaccio en Corse\u00a0\u00bb. Burger King devra r\u00e9silier un contrat de franchise \u00e0 Ajaccio<\/b> afin de pr\u00e9venir les atteintes \u00e0 la concurrence. Le groupe Bertrand avait annonc\u00e9 \u00e0 la fin de septembre qu\u2019il ouvrait \u00ab des n\u00e9gociations exclusives \u00bb aupr\u00e8s de Qualium Investissement pour acqu\u00e9rir Quick. <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le march\u00e9 de la restauration rapide en France<\/h3>\n
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En France, McDonald\u2019s d\u00e9tient la premi\u00e8re place sur le march\u00e9 des fast-foods<\/b> avec 1340 restaurants contre 500 restaurants Subway, 400 Quick, 179 KFC et 25 restaurants Burger King. Le rachat de Quick par Burger King confirme l’intention de la marque au \u00ab\u00a0Whopper\u00a0\u00bb de renforcer sa pr\u00e9sence sur le march\u00e9 fran\u00e7ais qu’elle a quitt\u00e9 en 1997. Deux ans seulement apr\u00e8s son retour, Burger King devient par ce rachat le num\u00e9ro deux de la restauration rapide en France<\/b>. Selon les chiffres d’affaires de 2014, McDonald’s reste largement en t\u00eate, avec un chiffre d’affaires de 4,6 milliards d’euros contre 818 millions d’euros pour Quick et 100 millions d’euros annonc\u00e9 par Burger King.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A propos de Burger King<\/h3>\n
L’enseigne am\u00e9ricaine de restauration rapide n\u00b02 mondialement, a fait son retour en France en 2012 apr\u00e8s l’avoir quitt\u00e9 en 1997<\/b>. Cr\u00e9\u00e9e en 1954 aux Etats-Unis, la franchise Burger King<\/a> France est aujourd’hui g\u00e9r\u00e9e par Olivier Bertrand, actionnaire majoritaire de l’enseigne en France, et patron du groupe Bertrand, propri\u00e9taire notamment des enseignes Au Bureau et Caf\u00e9 Leffe. Burger King qui se d\u00e9veloppe \u00e0 30% en franchise<\/b> dans l’Hexagone, avait annonc\u00e9 d\u00e9but avril 2015, avoir r\u00e9alis\u00e9 un chiffre d\u2019affaires de plus de 100 millions d\u2019euros en 2014 pour 21 restaurants ouverts.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

L’Autorit\u00e9 de la concurrence a annonc\u00e9 jeudi 10 d\u00e9cembre qu’elle autorisait le rachat de l’enseigne de restauration rapide Quick par Burger King France. Le communiqu\u00e9 de l\u2019Autorit\u00e9 a indiqu\u00e9 : \u00ab\u00a0L’op\u00e9ration n’entra\u00eene pas d’atteinte \u00e0 la concurrence sur le territoire national, \u00e0 l’exception de la zone d’Ajaccio en Corse\u00a0\u00bb. Burger King devra r\u00e9silier un contrat de franchise \u00e0 Ajaccio […]<\/p>\n","protected":false},"author":54,"featured_media":286606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-290560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLe 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