{"id":290579,"date":"2015-12-09T08:59:00","date_gmt":"2015-12-09T07:59:00","guid":{"rendered":"https:\/\/ac-franchise.be\/je-me-lance-dans-la-franchise-quelles-sont-les-questions-a-poser-au-franchiseur-2672"},"modified":"2015-12-09T08:59:00","modified_gmt":"2015-12-09T07:59:00","slug":"je-me-lance-dans-la-franchise-quelles-sont-les-questions-a-poser-au-franchiseur-2672","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/je-me-lance-dans-la-franchise-quelles-sont-les-questions-a-poser-au-franchiseur-2672","title":{"rendered":"Je me lance dans la franchise : quelles sont les questions \u00e0 poser au franchiseur ?"},"content":{"rendered":"
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Cr\u00e9er son entreprise en solo ou cr\u00e9er son entreprise en franchise, c\u2019est s\u2019engager quoiqu\u2019il arrive<\/b>. Tout seul, cela peut durer quelques mois ou plusieurs ann\u00e9es mais c\u2019est une aventure sur le fil. S\u2019engager en franchise c\u2019est assur\u00e9ment et contractuellement pour plusieurs ann\u00e9es aupr\u00e8s d\u2019un r\u00e9seau en investissant de l\u2019argent mais avec une vision plus pr\u00e9cise et concr\u00e8te de ce que peut \u00eatre votre entreprise. Si vous avez opt\u00e9 pour cette version du business, il est important d\u2019avoir votre check list basique de questions \u00e0 poser \u00e0 un franchiseur.<\/b> S\u2019il ne passe pas ce minimum d\u2019informations concr\u00e8tes et contr\u00f4lables, passez votre chemin. S\u2019il r\u00e9pond \u00e0 votre petit questionnaire, vous pourrez aller plus loin.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L\u2019\u00e9tat du secteur au plan national et r\u00e9gional ? le concept dans tout \u00e7a ?<\/h3>\n
Avant de rencontrer un franchiseur sur un secteur vis\u00e9, vous aurez d\u00e9j\u00e0 fait votre enqu\u00eate via internet ou les r\u00e9seaux professionnels. Un franchiseur de bonne foi n\u2019enjolivera pas et sans pessimisme saura d\u00e9crire l\u2019\u00e9tat du march\u00e9 et sa strat\u00e9gie par rapport \u00e0 celui-ci<\/b>. Un secteur d\u2019activit\u00e9 peut \u00eatre stagnant mais comporter encore du potentiel dans certaines r\u00e9gions. Tout n\u2019est pas uniforme sur tout le territoire<\/b>. Si certaines grandes agglom\u00e9rations restent privil\u00e9gi\u00e9es, nombre de villes moyennes ont encore un avenir ! donc ne pas partir sans rien mais avoir d\u00e9j\u00e0 ses propres infos pour les recouper avec le franchiseur. <\/span>
Le concept a r\u00e9ussi ? Quelles sont les unit\u00e9s pilotes <\/b>? Un concept ne peut d\u00e9montrer son succ\u00e8s que s\u2019il a r\u00e9ussi au moins dans deux voire trois unit\u00e9s pilote. Les unit\u00e9s pilotes \u00e9tant les points de vente ou de profit qui peuvent justifier d\u2019une mod\u00e9lisation. Attention aux ph\u00e9nom\u00e8nes r\u00e9gionaux : la raclette n\u2019est pas forc\u00e9ment transposable telle quelle partout.
 Vous devez avoir acc\u00e8s aux quelques chiffres permettant de justifier du succ\u00e8s de l\u2019enseigne pilote : rentabilit\u00e9 sur combien de temps et \u00e0 quel prix ? le plus beau concept doit avoir des r\u00e9f\u00e9rences chiffr\u00e9es et seules les unit\u00e9s pilotes peuvent en donner la preuve<\/b>.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Combien de franchises ou sous quelles formes ? Depuis quand, comment ?<\/h3>\n
Franchise, licence de marque, concession, location-g\u00e9rance, etc\u2026 . le d\u00e9veloppement en r\u00e9seau se fait sous diff\u00e9rentes formes. <\/b>En franchise, vous aurez l\u2019assurance (moyennant des droits d\u2019entr\u00e9es et des redevances) d\u2019une notori\u00e9t\u00e9, d\u2019un savoir-faire, d\u2019une assistance et d\u2019un accompagnement permanent<\/b> \u2013formation initiale, permanente, suivi par un animateur, assistance juridique et administrative par des outils informatiques \u2013 bref, vous ne serez jamais seul devant une question m\u00eame la plus basique que vous trouverez dans la bible de l\u2019enseigne.
Donc demander \u00e0 votre interlocuteur franchiseur comment son r\u00e9seau d\u00e9veloppe ses outils. De combien de points de ventes l\u2019enseigne peut s\u2019enorgueillir et quel est le turn over ? Un r\u00e9seau qui change sans arr\u00eat de franchis\u00e9 ? soit le concept n\u2019est pas m\u00fbr, soit le suivi et l\u2019assistance d\u00e9ficiente<\/b>. Exclusivit\u00e9 g\u00e9ographique et zone encore rentable ? aide \u00e0 la recherche du local ? Quelle sont les zones propos\u00e9es et pourquoi ? Sur une enseigne ayant d\u00e9j\u00e0 un maillage serr\u00e9, l\u2019exclusivit\u00e9 g\u00e9ographique sera d\u2019autant r\u00e9duite mais la surface n\u2019est pas forc\u00e9ment la cl\u00e9 du succ\u00e8s : au  bon endroit m\u00eame petit, le succ\u00e8s peut \u00eatre au rendez-vous.  Par exemple : une unit\u00e9 de restauration rapide sur une zone de bureaux r\u00e9cemment construite peut \u00eatre rentable m\u00eame si elle n\u2019a qu\u2019une zone r\u00e9duite.
La rentabilit\u00e9 vient du trafic de clients \u00e0 un moment donn\u00e9 sur un secteur donn\u00e9<\/b>. Le loyer moins cher pour une rentabilit\u00e9 sur 5 jours mais avec un ticket moyen plut\u00f4t \u00e9lev\u00e9 : faire le calcul.<\/span> Le local ou l\u2019emplacement est la cl\u00e9 de voute du succ\u00e8s. Si le franchiseur propose son aide, cela peut vous permettre d\u2019aller plus vite<\/b> \u2013 ce dernier a souvent prospect\u00e9 avant et a des liens professionnels avec les acteurs de l\u2019immobilier commercial \u2013<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Exclusivit\u00e9 de se fournir aupr\u00e8s de l\u2019enseigne, se former toujours \u2026<\/h3>\n
Si dans les secteurs o\u00f9 la mati\u00e8re premi\u00e8re a une part importante dans le prix de revient, il est souvent tr\u00e8s avantageux de se fournir aupr\u00e8s du franchiseur<\/b> (il a des prix car centrales d\u2019achat et gros volumes), il faut parfois se poser la question de ce qui est int\u00e9ressant pour le franchis\u00e9 ; pas d\u2019exclusivit\u00e9 d\u2019achat si possible dans les autres secteurs et surtout sur tous les produits<\/b>. Sinon pas de marge de man\u0153uvre en cas de probl\u00e8me d\u2019approvisionnement et d\u00e9pendance trop pr\u00e9gnante.
 Si la formation fait partie de la franchise, celle-ci doit \u00eatre mesurable.<\/b> Que dire d\u2019une formation de deux ou trois jours quand vous allez vous engager sur 5 ans minimum ? ne pas h\u00e9siter \u00e0 demander des d\u00e9tails sur la formation : sa dur\u00e9e, les intervenants, les th\u00e8mes, etc.. sur le terrain ou en th\u00e9orie pure ? qu\u2019en est-t-il de la formation apr\u00e8s ? Un concept \u00e9volue et il faut s\u2019adapter au march\u00e9 ? Quelle est la r\u00e9ponse du franchiseur.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Concret rest\u00e9 quoiqu\u2019il arrive <\/b>:  Les questions que vous poserez devront \u00eatre le plus concr\u00e8tes possibles ; un franchiseur de bonne foi qui veut r\u00e9ussir via ses franchis\u00e9s et non simplement encaisser les droits d\u2019entr\u00e9e aura tous les chiffres sous la main et saura vous informer de fa\u00e7on pr\u00e9cise. A question pr\u00e9cise, r\u00e9ponse pr\u00e9cise et si tout vous parait vague, passez votre chemin, et cherchez ailleurs. <\/b> <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Cr\u00e9er son entreprise en solo ou cr\u00e9er son entreprise en franchise, c\u2019est s\u2019engager quoiqu\u2019il arrive. Tout seul, cela peut durer quelques mois ou plusieurs ann\u00e9es mais c\u2019est une aventure sur le fil. S\u2019engager en franchise c\u2019est assur\u00e9ment et contractuellement pour plusieurs ann\u00e9es aupr\u00e8s d\u2019un r\u00e9seau en investissant de l\u2019argent mais avec une vision plus pr\u00e9cise […]<\/p>\n","protected":false},"author":42,"featured_media":290445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[132,133,140],"class_list":["post-290579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-creation-gestion-financement","tag-devenir-franchise","tag-politique-concept-produit","entry","has-media"],"acf":[],"yoast_head":"\nJe me lance dans la franchise : quelles sont les questions \u00e0 poser au franchiseur ?<\/title>\n<meta name=\"description\" content=\"Cr\u00e9er son entreprise en solo ou cr\u00e9er son entreprise en franchise, c\u2019est s\u2019engager quoiqu\u2019il arrive. 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