{"id":290601,"date":"2015-12-03T08:04:00","date_gmt":"2015-12-03T07:04:00","guid":{"rendered":"https:\/\/ac-franchise.be\/choisir-son-reseau-de-franchise-en-fonction-de-son-anciennete-4702"},"modified":"2015-12-03T08:04:00","modified_gmt":"2015-12-03T07:04:00","slug":"choisir-son-reseau-de-franchise-en-fonction-de-son-anciennete-4702","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/choisir-son-reseau-de-franchise-en-fonction-de-son-anciennete-4702","title":{"rendered":"Choisir son r\u00e9seau de franchise en fonction de son anciennet\u00e9"},"content":{"rendered":"
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Le nombre de r\u00e9seau de franchise en France s\u2019\u00e9levait en 2014 \u00e0 10796 avec 680 171 unit\u00e9s <\/b>de vente selon la F\u00e9d\u00e9ration fran\u00e7aise de la Franchise. La preuve du dynamisme de cette formule de d\u00e9veloppement commercial qui draine tous les secteurs \u00e9conomiques ; aussi, si vous \u00eates tent\u00e9 par ce business model, vous devrez un \u00e0 un moment ou un autre vous poser la question : quel risque je prends ? Soit un r\u00e9seau de franchise qui a fait ses preuves depuis longtemps, soit un jeune r\u00e9seau qui ne demande qu\u2019\u00e0 faire ses preuves avec vous ?<\/b> Cela d\u00e9pend \u00e9videmment de vos facult\u00e9s de financement mais si vous avez le choix, la prise de risque n\u2019est pas la m\u00eame. <\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Choisir une franchise exp\u00e9riment\u00e9e ?<\/h3>\n
Un r\u00e9seau mature qui est sur le march\u00e9 depuis de nombreuses ann\u00e9es offre de nombreux avantages en contrepartie de droits d\u2019entr\u00e9e \u00e9lev\u00e9s.<\/b> Il assure pour le futur franchis\u00e9 un mod\u00e8le \u00e9conomique qui a fait ses preuves avec un savoir-faire, une assistance et une strat\u00e9gie qui s\u00e9duit un franchis\u00e9 \u00e0 la recherche de plus de s\u00e9curit\u00e9 ; m\u00eame si l\u2019anciennet\u00e9 d\u2019un r\u00e9seau ne garantit pas la r\u00e9ussite du franchis\u00e9 s\u2019il n\u2019a pas les comp\u00e9tences et les capacit\u00e9s d\u2019investissement personnel – car ne l\u2019oublions pas la franchise est un business model donnant-donnant o\u00f9 chacune des parties a son r\u00f4le \u00e0 jouer pour la r\u00e9ussite commune. <\/p>\n

Il reste vrai qu\u2019en devenant franchis\u00e9 d\u2019un r\u00e9seau qui a d\u00e9j\u00e0 une notori\u00e9t\u00e9 nationale, la client\u00e8le r\u00e9pondra pr\u00e9sente, les outils seront performants car ils auront \u00e9t\u00e9 test\u00e9s et les risques seront moindre<\/b>s. Il faut pour cela en payer le prix car les droits d\u2019entr\u00e9es sont \u00e9lev\u00e9s et les candidats sont souvent soit des salari\u00e9s ayant eu des responsabilit\u00e9s manag\u00e9riales ou techniques et une exp\u00e9rience professionnelle dans un secteur soit des ind\u00e9pendants disposant d\u2019un local \u00e0 la recherche d\u2019une enseigne rentable. Les deux ont bien s\u00fbr un apport personnel n\u00e9cessaire et suffisant et souvent au-dessus de la moyenne.
Autre atout du r\u00e9seau \u00e9tabli : une enseigne connue nationalement depuis longtemps donnera in\u00e9vitablement une valeur ajout\u00e9e au fonds de commerce<\/b>. C\u2019est souvent un argument donn\u00e9 par les r\u00e9seaux \u00e0 ceux qui ont besoin d\u2019investir et qui cherchent un support pour diversifier leurs actifs. Des cadres en reconversion  font partis de ceux-l\u00e0 ; ils ont souvent besoin de repaires connus.  
Se tourner vers un r\u00e9seau bien \u00e9tabli est aussi un avantage pour obtenir un pr\u00eat aupr\u00e8s des organismes de financement<\/b>  plus enclins \u00e0 pr\u00eater \u00e0 un franchis\u00e9 d\u2019un r\u00e9seau dont la performance a \u00e9t\u00e9 \u00e9prouv\u00e9e. Les grands r\u00e9seaux ont pour la plupart \u00e9tabli des partenariats avec les banques.
Par contre, le maillage souvent serr\u00e9 du territoire ne permet plus ou de moins en moins une zone d\u2019exclusivit\u00e9 g\u00e9ographique \u00e9tendue. En d\u2019autres termes, les meilleures places ont d\u00e9j\u00e0 \u00e9t\u00e9 prises et les zones sont moins \u00e9tendues \u00e0 moins de reprendre la suite d\u2019un franchis\u00e9 en fin de contrat mais cela est alors une autre probl\u00e9matique.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Une d\u00e9marche diff\u00e9rente en choisissant un jeune r\u00e9seau<\/h3>\n
Choisir un r\u00e9seau non mature peut \u00eatre un passage oblig\u00e9 pour qui n\u2019a pas la possibilit\u00e9 de payer des droits d\u2019entr\u00e9es \u00e9lev\u00e9s \u2013 \u00e0 concept similaire, le r\u00e9seau jeune est moins cher \u2013 mais ce sont souvent des profils plus jeunes et qui ont aussi envie de participer au d\u00e9veloppement d\u2019un concept qui les a s\u00e9duit.<\/b> Les r\u00e9seaux jeunes permettent souvent plus d\u2019\u00e9change (au d\u00e9but du moins) entre les franchis\u00e9s pour modaliser le concept et le faire connaitre.
\u00c9videmment les jeunes r\u00e9seaux n\u2019ont pas de probl\u00e8mes de zones d\u2019exclusivit\u00e9 g\u00e9ographiques et cherchent surtout \u00e0 s\u2019implanter partout .<\/b> Un franchis\u00e9 \u00ab jeune r\u00e9seau \u00bb aura de la place, si l\u2019on peut dire mais ne b\u00e9n\u00e9ficiera pas d\u2019une notori\u00e9t\u00e9 importante au d\u00e9but. <\/p>\n

Par contre, la notori\u00e9t\u00e9 restant un grand atout, entre le savoir-faire et le faire-savoir, cela peut prendre du temps et la rentabilit\u00e9 ne pas \u00eatre au rendez-vous comme attendu.<\/b> Et il faut raison garder et ne pas se lancer dans des concepts \u00e9ph\u00e9m\u00e8res ou ph\u00e9nom\u00e8nes de mode ; savoir que sur une centaine de r\u00e9seaux qui se cr\u00e9\u00e9e en France, \u00e0 peine 10 existent encore pass\u00e9 5 ans.<\/b><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Si la capacit\u00e9 d\u2019investissement fait le tri d\u00e8s le d\u00e9but, il est parfois pr\u00e9f\u00e9rable de s\u2019endetter un peu plus sur un concept qui a fait ses preuves.<\/b> Le business plan peut \u00eatre une bonne base de r\u00e9flexion : dans le cas d\u2019un r\u00e9seau naissant, le business plan sera hypoth\u00e9tique (aucun franchis\u00e9 ne l\u2019aura encore r\u00e9alis\u00e9), dans le cas d\u2019un r\u00e9seau dit \u00ab mature \u00bb, le business model pourra s\u2019approcher d\u2019une r\u00e9alisation effective d\u2019un ou de plusieurs franchis\u00e9s (toutes choses \u00e9tant \u00e9gales par ailleurs.).
Mais les r\u00e9seaux dits \u00ab\u00a0matures\u00a0\u00bb ont aussi \u00e9t\u00e9 jeunes et se sont d\u00e9velopp\u00e9s gr\u00e2ce \u00e0 un concept innovant et un franchiseur \u00e0 la hauteur des promesses<\/b> ; reste juste \u00e0 trouver le bon franchiseur ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le nombre de r\u00e9seau de franchise en France s\u2019\u00e9levait en 2014 \u00e0 10796 avec 680 171 unit\u00e9s de vente selon la F\u00e9d\u00e9ration fran\u00e7aise de la Franchise. La preuve du dynamisme de cette formule de d\u00e9veloppement commercial qui draine tous les secteurs \u00e9conomiques ; aussi, si vous \u00eates tent\u00e9 par ce business model, vous devrez un \u00e0 un […]<\/p>\n","protected":false},"author":42,"featured_media":290599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[133,135],"class_list":["post-290601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-devenir-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nChoisir son r\u00e9seau de franchise en fonction de son anciennet\u00e9<\/title>\n<meta name=\"description\" content=\"Le nombre de r\u00e9seau de franchise en France s\u2019\u00e9levait en 2014 \u00e0 10796 avec 680 171 unit\u00e9s de vente selon la F\u00e9d\u00e9ration fran\u00e7aise de la Franchise. 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