{"id":290630,"date":"2015-11-19T05:28:00","date_gmt":"2015-11-19T04:28:00","guid":{"rendered":"https:\/\/ac-franchise.be\/pour-quelles-raisons-ouvrir-en-franchise-2745"},"modified":"2015-11-19T05:28:00","modified_gmt":"2015-11-19T04:28:00","slug":"pour-quelles-raisons-ouvrir-en-franchise-2745","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/pour-quelles-raisons-ouvrir-en-franchise-2745","title":{"rendered":"Pour quelles raisons ouvrir en franchise ?"},"content":{"rendered":"
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Pour cr\u00e9er son entreprise,\u00a0la motivation est souvent\u00a0de\u00a0devenir enfin son propre patron, en toute ind\u00e9pendance, mais le risque est que peu \u00e0 peu la solitude s’installe. Et si on pouvait\u00a0garder son autonomie tout en faisant partie d’un groupe ?<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Les avantages d’adh\u00e9rer \u00e0 un r\u00e9seau<\/h3>\n
Gr\u00e2ce au Commerce Associ\u00e9, et plus particuli\u00e8rement \u00e0 la franchise, vous pouvez vous orienter plus facilement vers l’entrepreneuriat.<\/b> De nombreux salari\u00e9s, cadres ou non, se sont lanc\u00e9s dans l’aventure dans un r\u00e9seau o\u00f9 ils pourront n\u00e9anmoins trouver aide et assistance et partager leur exp\u00e9rience.\u00a0<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La mutualisation de moyens mis \u00e0 disposition par le groupe permet le plus souvent aux points de vente du commerce associ\u00e9 d’\u00eatre moins expos\u00e9s que les autres aux risques de la cr\u00e9ation d’une entreprise<\/b>. Le march\u00e9 est mieux ma\u00eetris\u00e9 par le r\u00e9seau et les effets de la concurrence mieux connus, ce qui assure une adaptation au march\u00e9 local de bonne qualit\u00e9. Le soutien d’experts apporte \u00e9galement des comp\u00e9tences techniques affin\u00e9es, mises \u00e0 jour r\u00e9guli\u00e8rement. Quant au savoir-faire il est par d\u00e9finition bien rod\u00e9.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La plupart des r\u00e9seaux de franchise proposent leur aide\u00a0d\u00e8s le d\u00e9part avec un accompagnement du projet de cr\u00e9ation ou de reprise d’une entreprise<\/b>. Ils partagent les exp\u00e9riences acquises par les pr\u00e9d\u00e9cesseurs et organisent des stages de formation bien utiles au d\u00e9marrage. L’aide \u00e0 la recherche de financements<\/b> est \u00e9galement un plus et l’on sait par exemple que les banques ont des conseillers sp\u00e9cialis\u00e9s dans le commerce associ\u00e9, c’est une formule de cr\u00e9ation qui leur parait plus s\u00e9curis\u00e9e.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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L’appartenance \u00e0 une enseigne ne suppose pas de\u00a0perdre son\u00a0ind\u00e9pendance et on peut garder\u00a0une libert\u00e9 d’initiative<\/b>, ce que souhaite tout entrepreneur. Cela n\u00e9cessite plus simplement d’agir dans le respect des politiques du r\u00e9seau, du d\u00e9veloppement de son ou ses point(s) de vente et de leur gestion, de la composition de l’offre commerciale, du recrutement des collaborateurs, des actions commerciales ou de communication \u00e0 d\u00e9ployer dans les points de vente, dans leur zone de chalandise, \u00a0<\/p>\n

Bon soyons clair, c’est plus facile dans certains r\u00e9seaux que dans d’autres. Dans certains r\u00e9seaux vous serez autonomes et dans d’autres vous serez ind\u00e9pendants.<\/b> Mais attention, que vaut un r\u00e9seau o\u00f9 tout le monde fait ce qu’il veut, comme il le veut, quand il le veut ?<\/i><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Il est d’ailleurs de\u00a0plus en plus\u00a0souvent possible de participer \u00e0 l’\u00e9laboration des politiques\u00a0du r\u00e9seau<\/b> gr\u00e2ce \u00e0\u00a0l’exp\u00e9rience acquise\u00a0au moment de l’int\u00e9gration dans le r\u00e9seau ou apr\u00e8s quelques ann\u00e9es d’existence. Sans doute plus souvent dans les coop\u00e9ratives que dans les franchises mais ce n’est pas automatique car certaines franchises appellent les franchis\u00e9s \u00e0 participer et certaines coop\u00e9ratives sont dirig\u00e9es par un clan.<\/i><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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En fait cela correspond \u00e0 l’opinion bien r\u00e9pandue selon laquelle \u00e0 plusieurs on r\u00e9siste mieux aux difficult\u00e9s de la vie. Le commerce associ\u00e9 apporte des moyens partag\u00e9s. Les actions commerciales sont entreprises ensemble et permettent d’atteindre plus facilement le succ\u00e8s, les achats peuvent \u00eatre \u00e9galement mutualis\u00e9s gr\u00e2ce \u00e0 une centrale qui permet de se lib\u00e9rer d’une partie de la gestion des stocks. Et puis il y a surtout cette notion d’appartenance si importante dans la vie professionnelle.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le porteur de projet qui s’engage dans un r\u00e9seau\u00a0peut valoriser le projet collectif, rendre l’enseigne plus comp\u00e9titive et participer \u00e0 son d\u00e9veloppement. Le r\u00e9seau assure une p\u00e9rennit\u00e9 \u00e0 l’ensemble de ses membres gr\u00e2ce \u00e0 cette dynamique ainsi cr\u00e9\u00e9e. L’isolement du chef d’entreprise est de ce fait rompu. Les \u00e9changes apportent certes des soutiens techniques, mais aussi moraux, voire financiers, qui portent vers la r\u00e9ussite de chacun.
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La r\u00e9daction vous recommande aussi cet article :\u00a0<\/i>Franchise : La libert\u00e9 de cr\u00e9er avec l’assistance d’un r\u00e9seau<\/i><\/a>.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Pour cr\u00e9er son entreprise,\u00a0la motivation est souvent\u00a0de\u00a0devenir enfin son propre patron, en toute ind\u00e9pendance, mais le risque est que peu \u00e0 peu la solitude s’installe. Et si on pouvait\u00a0garder son autonomie tout en faisant partie d’un groupe ? Les avantages d’adh\u00e9rer \u00e0 un r\u00e9seau Gr\u00e2ce au Commerce Associ\u00e9, et plus particuli\u00e8rement \u00e0 la franchise, vous 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