{"id":290698,"date":"2015-10-31T16:29:00","date_gmt":"2015-10-31T15:29:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-carte-de-fidelite-un-outil-pour-augmenter-le-ca-des-franchises-4165"},"modified":"2015-10-31T16:29:00","modified_gmt":"2015-10-31T15:29:00","slug":"la-carte-de-fidelite-un-outil-pour-augmenter-le-ca-des-franchises-4165","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-carte-de-fidelite-un-outil-pour-augmenter-le-ca-des-franchises-4165","title":{"rendered":"La carte de fid\u00e9lit\u00e9 : un outil pour augmenter le CA des franchis\u00e9s"},"content":{"rendered":"<div id=\"912682\" class=\"widget html_bloc row-fluid\" data-name=\"html_bloc\">\n<div class=\"span12\">\n<div class=\"center\">       <iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/n8LNbZIlXXU?rel=0\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"912673\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"912673\" data-url=\"\/crezeo_widgets\/912673\/update_parameter\"          data-name=\"text\">       <b>Acqu\u00e9rir de nouveaux clients c&rsquo;est bien, les fid\u00e9liser c&rsquo;est encore mieux !<\/b>\u00a0Fid\u00e9liser ses clients est l&rsquo;objectif de tout franchiseur. Pour y arriver il existe diff\u00e9rents moyens. Il faut commencer par analyser les besoins de ses clients, conna\u00eetre leurs habitudes afin de leur proposer des offres qui r\u00e9pondent bien \u00e0 leurs attentes. La carte de fid\u00e9lit\u00e9 est un des syst\u00e8mes qui permettent de r\u00e9compenser ses clients fid\u00e8les. Barbara Desmaret, Directrice Orchestra, Romain Raynaud, Responsable D\u00e9veloppement Midas, nous parlent dans cette vid\u00e9o du r\u00f4le de la carte de fid\u00e9lit\u00e9.     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"912676\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"912676\" data-url=\"\/crezeo_widgets\/912676\/update_parameter\" data-name=\"title\">La carte de fid\u00e9lit\u00e9, un moyen pour bien conna\u00eetre ses clients<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"912676\" data-url=\"\/crezeo_widgets\/912676\/update_parameter\" data-name=\"text\">\n<p>Il est important de constituer une base de donn\u00e9es avec toutes les informations utiles &#8211; cela d\u00e9pend de l&rsquo;activit\u00e9 de l&rsquo;enseigne-\u00a0concernant le client. : Nombre d&rsquo;enfants, activit\u00e9 pr\u00e9f\u00e9r\u00e9e, budget consacr\u00e9 aux courses, situation familiale, coordonn\u00e9es&#8230;\u00a0Lors du premier passage du client dans le magasin, il est important de remplir une fiche de renseignement le concernant. La carte de fid\u00e9lit\u00e9 permet justement d&rsquo;avoir toutes ces donn\u00e9es mais aussi de pousser le client \u00e0 revenir, \u00e0 consommer d&rsquo;avantage.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"912679\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"912679\" data-url=\"\/crezeo_widgets\/912679\/update_parameter\" data-name=\"title\">Comment \u00e7a marche ?<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"912679\" data-url=\"\/crezeo_widgets\/912679\/update_parameter\" data-name=\"text\"><b>Le principe de la carte de fid\u00e9lit\u00e9 est simple : Plus le client d\u00e9pense, plus il sera r\u00e9compens\u00e9.<\/b> Tous les moyens sont bons pour l&rsquo;inciter \u00e0 revenir : une Newsletter mensuelle lui sera envoy\u00e9e sur sa boite mail, un SMS avec les derni\u00e8res promotions, les offres de la semaine. La carte de fid\u00e9lit\u00e9 fonctionne de plusieurs fa\u00e7ons : certaines enseignes appliquent le syst\u00e8me d&rsquo;accumulation de points pour une r\u00e9duction au bout d&rsquo;un montant pr\u00e9cis ou d&rsquo;un nombre de passage pr\u00e9cis en caisse&#8230;<\/p>\n<p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Acqu\u00e9rir de nouveaux clients c&rsquo;est bien, les fid\u00e9liser c&rsquo;est encore mieux !\u00a0Fid\u00e9liser ses clients est l&rsquo;objectif de tout franchiseur. Pour y arriver il existe diff\u00e9rents moyens. Il faut commencer par analyser les besoins de ses clients, conna\u00eetre leurs habitudes afin de leur proposer des offres qui r\u00e9pondent bien \u00e0 leurs attentes. La carte de fid\u00e9lit\u00e9 [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":284600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[7],"tags":[189],"class_list":["post-290698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv-des-franchiseurs","tag-faire-reussir-ses-franchises","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La carte de fid\u00e9lit\u00e9 : un outil pour augmenter le CA des franchis\u00e9s<\/title>\n<meta name=\"description\" content=\"Acqu\u00e9rir de nouveaux clients c&#039;est bien, les fid\u00e9liser c&#039;est encore mieux !\u00a0Fid\u00e9liser ses clients est l&#039;objectif de tout franchiseur. 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