Starbucks et le groupe Casino <\/b>vont installer des unit\u00e9s Starbucks sur des surfaces de vente des magasins du groupe en int\u00e9rieur ou en ext\u00e9rieur. Ils seront g\u00e9r\u00e9s par la filiale Casino Restauration. Au Danemark, ce sont d\u00e9j\u00e0 7 unit\u00e9s qui se sont implant\u00e9es dans les magasins du distributeur Bilka. Le distributeur irlandais, BWG exploite l’enseigne Spar (sup\u00e9rette) sur son territoire et dans le cadre d\u2019un r\u00e9agencement de ses espaces de vente en a c\u00e9d\u00e9 une partie \u00e0 la cha\u00eene de restauration rapide Subway<\/b> : une fa\u00e7on de rentabiliser au maximum des m\u00e8tres carr\u00e9s du magasins et d\u2019offrir d\u2019autres prestations et donc de drainer de nouveaux clients. <\/p>\n Le march\u00e9 de la restauration sur le point de vente existe depuis longtemps dans les pays anglo-saxons (ce qu\u2019ils appellent la retail-restauration). La France n\u2019en est qu\u2019\u00e0 ses d\u00e9buts mais l\u2019int\u00e9r\u00eat pour les distributeurs est \u00e9vident : ce concept cr\u00e9e du trafic et fid\u00e9lise la client\u00e8le<\/b>. Il existe d\u00e9j\u00e0 en France les enseignes de restauration dans les galeries marchandes mais \u00e0 quand le restaurant dans le magasin ? Des exp\u00e9riences sont en cours mais pas encore suffisamment probantes pour \u00eatre dupliqu\u00e9es \u00e0 une grande \u00e9chelle. <\/p>\n
Vu dans Lin\u00e9aires<\/i> <\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
Le concept hybride de magasin\/restaurant existe d\u00e9j\u00e0 de nombreuses ann\u00e9es hors de nos fronti\u00e8res : ii met sur le m\u00eame lieu de vente la distribution de produits frais et d\u2019\u00e9picerie (fruits, l\u00e9gumes, viandes, poissons, etc) et un espace restaurant int\u00e9gr\u00e9 dans le circuit qui permet entre autre de d\u00e9couvrir les produits avant de les acheter. Plusieurs […]<\/p>\n","protected":false},"author":42,"featured_media":290718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-290721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\n
Le restaurant int\u00e9gr\u00e9 au magasin : un concept venu d'ailleurs<\/title>\n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n