{"id":290835,"date":"2015-09-28T07:42:00","date_gmt":"2015-09-28T06:42:00","guid":{"rendered":"https:\/\/ac-franchise.be\/devenir-franchiseur-les-aspects-juridiques-par-alain-cohen-6389"},"modified":"2015-09-28T07:42:00","modified_gmt":"2015-09-28T06:42:00","slug":"devenir-franchiseur-les-aspects-juridiques-par-alain-cohen-6389","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/devenir-franchiseur-les-aspects-juridiques-par-alain-cohen-6389","title":{"rendered":"Devenir franchiseur : Les aspects juridiques par Alain Cohen"},"content":{"rendered":"
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<\/a> <\/p>\n
Ma\u00eetre Alain Cohen, Avocat du Cabinet Juripole <\/div>\n<\/p><\/div>\n
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Devenir franchiseur implique de <\/a>transmettre son savoir-faire<\/a> \u00e0 ses franchis\u00e9s et de leur accorder le droit d’exploiter son concept tout en respectant les normes et les clauses stipul\u00e9es dans le contrat<\/b>. <\/b>Cela implique \u00e9galement d’assister et d’accompagner ses franchis\u00e9s avant, pendant et apr\u00e8s l’ouverture \u00e0 travers des formations, des animations, des visites r\u00e9guli\u00e8res des points de vente. <\/p>\n

La cr\u00e9ation d’un r\u00e9seau de franchise passe aussi par la r\u00e9daction du contrat de franchise et du document d’information pr\u00e9contractuel. Ce contrat aura pour r\u00f4le de r\u00e9gir les rapports entre le franchiseur et les franchis\u00e9s. Ma\u00eetre Alain Cohen, Avocat du Cabinet Juripole, nous parle \u00e0 travers cette vid\u00e9o, des aspects juridiques de la franchise.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Les r\u00e9gles de la franchise et le contrat <\/h3>\n
Alain Cohen<\/b> : \u00ab Le droit dans la franchise est tr\u00e8s important parce que c’est le contrat de franchise qui va r\u00e9gir les rapports entre le franchiseur et les franchis\u00e9s. Ce n’est pas la loi qui r\u00e9git ces rapports mais le contrat de franchise qui est un contrat de coop\u00e9ration qui s’inscrit dans la dur\u00e9e.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il va donc falloir fixer des r\u00e8gles <\/b>d\u00e8s la naissance de la relation contractuelle. Cela veut dire d\u00e8s la mise \u00e0 disposition de l’enseigne, la communication du savoir-faire, l’ex\u00e9cution du contrat, les conditions dans lesquelles l’approvisionnement va s’effectuer, dans lesquelles l’assistance du franchiseur va s’op\u00e9rer, la formation continue et puis la fin des relations contractuelles et les conditions – lorsque le contrat se termine de mani\u00e8re normale ou de mani\u00e8re anormale – dans lesquelles les parties vont se s\u00e9parer. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un contrat n’a pas une dur\u00e9e mais des dur\u00e9es<\/b>. \u00c0 la fin du contrat il y a de nouvelles obligations qui naissent par exemple des obligations de non-affiliation, post-contractuelles. C’est une obligation qui va na\u00eetre post\u00e9rieurement. Alors chaque choix est strat\u00e9gique ! Si nous mettons une clause de non-affiliation cela va avoir des cons\u00e9quences strat\u00e9giques. Cela est important \u00e0 mettre en place d\u00e8s le d\u00e9but, il faut \u00e9viter de se tromper. Nous ne pouvons pas faire quelque chose de provisoire ou d’approximatif et puis revoir par la suite. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Mais revoir quoi ? C’est dans quatre voire cinq ans que se posera peut \u00eatre le probl\u00e8me sur le premier contrat. Lorsque ce dernier a \u00e9t\u00e9 sign\u00e9, il n’est pas \u00e9vident que le franchis\u00e9 accepte en cours d’ex\u00e9cution du contrat d’en signer un autre. Et puis, il ne faut pas oublier que ce sont les premiers franchis\u00e9s qui vont avoir un r\u00f4le tr\u00e8s important dans le cadre du d\u00e9veloppement du r\u00e9seau qui demain deviendront peut \u00eatre \u00ab les barons \u00bb d’un r\u00e9seau de franchise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Donc d\u00e8s le d\u00e9part, d\u00e8s le premier franchis\u00e9, il faut avoir un contrat qui soit personnalis\u00e9, qui ressemble au r\u00e9seau. Il faut que le contrat soit vraiment le reflet du r\u00e9seau que veut d\u00e9velopper le franchiseur<\/strong>. Cela est primordial. \u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La r\u00e9daction vous recommande les articles suivants : <\/i>
– Un contrat de franchise clair et pr\u00e9cis \u00e9vite les litiges <\/i><\/a>
<\/span>– Les clauses d’un contrat de franchise<\/a><\/i>
– Le DIP, document d’information pr\u00e9contractuel conforme \u00e0 la loi Doubin<\/i><\/a> <\/i><\/span> <\/p>\n

Visionnez cette interview de Ma\u00eetre Alain Cohen (Cabinet Juripole) en vid\u00e9o : \u00ab\u00a0Devenir franchiseur : Les aspects juridiques<\/a>\u00a0\u00bb – R\u00e9alis\u00e9e par AC Franchise en mars 2011 \u00e0 Paris !<\/i><\/p>\n

<\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Ma\u00eetre Alain Cohen, Avocat du Cabinet Juripole Devenir franchiseur implique de transmettre son savoir-faire \u00e0 ses franchis\u00e9s et de leur accorder le droit d’exploiter son concept tout en respectant les normes et les clauses stipul\u00e9es dans le contrat. Cela implique \u00e9galement d’assister et d’accompagner ses franchis\u00e9s avant, pendant et apr\u00e8s l’ouverture \u00e0 travers des formations, des 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