{"id":290837,"date":"2015-09-28T07:27:00","date_gmt":"2015-09-28T06:27:00","guid":{"rendered":"https:\/\/ac-franchise.be\/comment-trouver-son-local-7177"},"modified":"2015-09-28T07:27:00","modified_gmt":"2015-09-28T06:27:00","slug":"comment-trouver-son-local-7177","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/comment-trouver-son-local-7177","title":{"rendered":"Comment trouver son local ?"},"content":{"rendered":"
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L’emplacement<\/h3>\n
Il est difficile de trouver un bon local et encore plus difficile de le trouver \u00e0 un prix acceptable<\/b>. Parfois le franchiseur aide le franchis\u00e9 \u00e0 trouver son local ; mais ce n’est pas toujours le cas. Comment s’y prendre ? Quelles sont les bonnes questions \u00e0 poser ?
 
Pour choisir l’emplacement de son local, il faut d’abord conna\u00eetre sa cible et savoir quel genre d’emplacement elle fr\u00e9quente lorsqu’elle ach\u00e8te un produit ou service similaire au n\u00f4tre.
 
Il faut ensuite chercher \u00e0 conna\u00eetre l’environnement des locaux \u00e9tudi\u00e9s et la fa\u00e7on dont celui-ci va \u00e9voluer. Exemple : Est ce que le cin\u00e9ma d’en face fonctionne bien ? Ou au contraire, va-t-il bient\u00f4t fermer ? Est-ce que des travaux d’am\u00e9nagements son pr\u00e9vu dans la ville ? Etc. Autrement dit, l’environnement de cet emplacement va-t-il s’am\u00e9liorer ou va-t-il se d\u00e9grader ?<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Conseils pour choisir son emplacement<\/h3>\n
– Effectuer une \u00e9tude de march\u00e9 comprenant des \u00e9tudes de g\u00e9omarketing<\/b><\/a> le cas \u00e9ch\u00e9ant, mais toujours une enqu\u00eate de terrain, du voisinage ainsi que de la population. L’insee a cr\u00e9\u00e9 ODIL pour vous aider \u00e0 faire gratuitement des <\/span>\u00e9tudes de march\u00e9 ou des \u00e9tats locaux de march\u00e9<\/a>
– Faire tr\u00e8s attention aux frais qu’il peut y avoir pour l’installation du commerce. Par exemple, si l’ancien commerce \u00e9tait une station service, il vous faudra payer des co\u00fbts de d\u00e9pollution du site qui peuvent \u00eatre tr\u00e8s \u00e9lev\u00e9s.
– Faire appel \u00e0 une agence immobili\u00e8re sp\u00e9cialis\u00e9e dans le local commercial mais sans tout attendre d’elle car les professionnels de l’immobilier ne remplaceront jamais un bon porte \u00e0 porte fait par vous-m\u00eame. (Je voudrais ouvrir un commerce de Connaissez-vous un local bien plac\u00e9 de x M2 qui serait \u00e0 c\u00e9der ?)<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’emplacement est primordial<\/strong>,et aura probablement un grand impact sur la notori\u00e9t\u00e9 de votre magasin, son trafic et son CA. Dans une zone g\u00e9ographique, diff\u00e9rents lieux de passage vont \u00eatre class\u00e9s en fonction de la fr\u00e9quentation, de la population qui s’y rend, et de beaucoup d’autres crit\u00e8res. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Certains emplacements sont class\u00e9s num\u00e9ro 1 et d’autres num\u00e9ro 2 ou 3.
Le classement ne sera peut \u00eatre pas le m\u00eame en fonction du secteur d’activit\u00e9 du commerce. Par exemple, un boulanger n’a peut \u00eatre pas besoin du m\u00eame emplacement qu’un garagiste. Attention, deux locaux similaires pourront avoir des loyers tr\u00e8s diff\u00e9rents en fonction de leurs emplacements.
 
Le projet d’implantation demande une grande r\u00e9flexion. Il ne faut pas oublier qu’il y aura toujours un local moins cher, mieux plac\u00e9, plus grand ; il faut donc savoir se lancer quand on est pr\u00eat ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le local<\/h3>\n
Si vous avez la possibilit\u00e9 de racheter les murs du local, il est conseill\u00e9 de le faire pour pouvoir installer votre entreprise. Si cela n’est pas possible, alors vous devrez louer votre local.
 
Le prix du loyer<\/b> : Il se situe g\u00e9n\u00e9ralement entre 5 et 10% du chiffre d’affaire mais d\u00e9pend surtout du secteur d’activit\u00e9 dans lequel vous vous trouvez. Celui-ci doit \u00eatre coh\u00e9rent.
Par exemple, le franchiseur de \u00ab 
Pizza Del Arte<\/a> \u00bb accepte un loyer qui repr\u00e9sente 9% du chiffre d’affaire.<\/b>
Aussi, il existe deux fa\u00e7ons de calculer le loyer. Les loyers fixes, le plus souvent, et les loyers variables qui \u00e9voluent en fonction du chiffre d’affaire.
 
Le bail <\/b>: le bail est un contrat de location<\/b>. Avant de signer le bail, le franchis\u00e9 doit demander au franchiseur si le local commercial lui convient pour son concept. Ce serait dommage de se passer de son exp\u00e9rience.
 
Le droit au bail<\/b> : Le bail a une dur\u00e9e de neuf ans<\/b>. Cette p\u00e9riode est divis\u00e9e en trois (d’o\u00f9 le nom Bail 3-6-9) et le locataire est responsable du payement des loyers pour trois ans. Par exemple, si l’activit\u00e9 du locataire s’arr\u00eate quatre ans apr\u00e8s avoir sign\u00e9 le droit au bail, alors il est responsable du payement du loyer pour encore les deux ann\u00e9es suivante, jusqu’\u00e0 la sixi\u00e8me ann\u00e9e.
– Le locataire a la possibilit\u00e9 de le renouveler au bout des neuf ans d’o\u00f9 le nom de droit au bail qui est un raccourci de \u00ab droit au renouvellement du bail \u00bb<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– Pendant les neuf ans, le locataire a le droit de c\u00e9der le bail \u00e0 une autre personne.<\/b> Si cette autre personne d\u00e9sire r\u00e9aliser la m\u00eame activit\u00e9 que l’ancien locataire, alors le propri\u00e9taire a l’obligation d’accepter sauf limitations contraires pr\u00e9vues dans le bail.<\/p>\n

– Si le locataire d\u00e9cide de vendre son fond de commerce, alors le nouveau propri\u00e9taire du fond de commerce poss\u00e8de \u00e9galement le droit au bail du local, vu que celui-ci est inclus dans le fond de commerce. Le propri\u00e9taire ne peut alors pas s’y opposer.<\/p>\n

– Si le locataire d\u00e9cide de c\u00e9der son local \u00e0 une tiers personne n’exer\u00e7ant pas la m\u00eame activit\u00e9 que lui, alors le locataire doit pr\u00e9alablement demander la permission au propri\u00e9taire (celui-ci peut accepter ou non, sans avoir \u00e0 donner de raison). Cela s’appelle la d\u00e9sp\u00e9cialisation du bail.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La r\u00e9daction vous recommande les articles suivants : <\/i>
D’abord l’emplacement… En franchise aussi<\/i><\/a> !<\/i>
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L’emplacement commercial, facteur cl\u00e9 de la r\u00e9ussite d’un franchis\u00e9<\/i><\/a>.<\/i><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

L’emplacement Il est difficile de trouver un bon local et encore plus difficile de le trouver \u00e0 un prix acceptable. Parfois le franchiseur aide le franchis\u00e9 \u00e0 trouver son local ; mais ce n’est pas toujours le cas. Comment s’y prendre ? Quelles sont les bonnes questions \u00e0 poser ?   Pour choisir l’emplacement de […]<\/p>\n","protected":false},"author":52,"featured_media":290838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[134],"class_list":["post-290837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-emplacements-locaux","entry","has-media"],"acf":[],"yoast_head":"\nComment trouver son local ?<\/title>\n<meta name=\"description\" content=\"L'emplacement Il est difficile de trouver un bon local et encore plus difficile de le trouver \u00e0 un prix acceptable. 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