{"id":290850,"date":"2015-09-28T05:25:00","date_gmt":"2015-09-28T04:25:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-criteres-dune-bonne-implantation-commerciale-7392"},"modified":"2015-09-28T05:25:00","modified_gmt":"2015-09-28T04:25:00","slug":"les-criteres-dune-bonne-implantation-commerciale-7392","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-criteres-dune-bonne-implantation-commerciale-7392","title":{"rendered":"Les crit\u00e8res d’une bonne implantation commerciale"},"content":{"rendered":"
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Bien que le choix d’un emplacement apparaisse bien entendu comme particuli\u00e8rement strat\u00e9gique dans la r\u00e9ussite commerciale d’un \u00e9tablissement franchis\u00e9, il ne doit pas pour autant \u00eatre guid\u00e9 que par l’attrait de son positionnement g\u00e9ographique. Il existe un certains nombre de crit\u00e8re \u00e0 prendre en compte comme les charges que l’emplacement implique ou encore le positionnement de l’enseigne afin que de ne pas p\u00e9naliser au final l’exploitation commerciale.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une d\u00e9cision engag\u00e9e pour de nombreuses ann\u00e9es<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un emplacement qualifi\u00e9 de num\u00e9ro 1 n’est pas forc\u00e9ment synonyme de pleine r\u00e9ussite commerciale <\/strong>pour un \u00e9tablissement franchis\u00e9. Tout d\u00e9pend en fait d’un certain nombre de crit\u00e8res \u00e0 bien analyser avant de faire son choix d\u00e9finitif. D’autant que ce choix engage le franchis\u00e9 pour de nombreuses ann\u00e9es, et ne doit donc pas \u00eatre pris \u00e0 la l\u00e9g\u00e8re. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Comparer les charges avec le potentiel de chiffres d’affaires<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Premi\u00e8re d\u00e9marche essentielle avant de se d\u00e9cider pour un emplacement commercial : bien mesurer toutes les charges <\/strong>que cette implantation implique comme le loyer \u00e9ventuel, le droit au bail, les travaux \u00e0 effectuer pour rendre le local conforme \u00e0 ses exigences, etc. Un chiffre global \u00e0 comparer avec le potentiel de chiffre d’affaires que promet l’implantation. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des crit\u00e8res propres \u00e0 l’enseigne \u00e0 prendre en compte<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le choix d’un emplacement commercial <\/b><\/a>d\u00e9pend aussi de crit\u00e8res propres \u00e0 l’enseigne que le franchis\u00e9<\/b> est cens\u00e9 d\u00e9velopper. Il doit ainsi \u00eatre en ad\u00e9quation avec l’image et le positionnement de la marque, donc les produits ou services commercialis\u00e9s, le concept global, les prix pratiqu\u00e9s, etc. Enfin, comme toute transaction immobili\u00e8re, il s’agit d’\u00eatre particuli\u00e8rement vigilant au bien \u00e0 acqu\u00e9rir, comme par exemple les raisons de sa disponibilit\u00e9, et ne pas prendre de d\u00e9cision trop h\u00e2tive. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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De l’int\u00e9r\u00eat d’une \u00e9tude g\u00e9omarketing<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une \u00e9tude de g\u00e9omarketing<\/b><\/a> pourra aussi \u00eatre d’une aide pr\u00e9cieuse pour les futurs franchis\u00e9s<\/b>. Des locaux, moins porteurs aujourd’hui, peuvent se r\u00e9v\u00e9ler int\u00e9ressants au bout de quelques mois… mais le contraire aussi, ce qui peut engendrer de belles d\u00e9sillusions ! Des cabinets sp\u00e9cialis\u00e9s peuvent aider les candidats \u00e0 la franchise \u00e0 d\u00e9terminer les avantages et les inconv\u00e9nients de chaque local s\u00e9lectionn\u00e9. Comme souvent, dans le processus de cr\u00e9ation d’entreprise, prendre son temps et se faire conseiller par des experts peut aider le franchis\u00e9 \u00e0 d\u00e9nicher un local avec un meilleur co\u00fbt (savez-vous comment optimiser les implantations de franchises gr\u00e2ce au g\u00e9omarketing ?) <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vous l’avez compris, le choix de l’emplacement est un exercice bien d\u00e9licat soumis \u00e0 plusieurs crit\u00e8res \u00e0 ne pas prendre \u00e0 la l\u00e9g\u00e8re. Toutefois, outre les experts, le candidat \u00e0 la franchise\u00a0doit pouvoir\u00a0compter sur le savoir-faire du franchiseur dans ce domaine pr\u00e9cis. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La r\u00e9daction vous conseille cet article : <\/i>
Comment les r\u00e9seaux optimisent leurs implantations <\/i><\/a><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’insee a cr\u00e9\u00e9 ODIL pour vous aider \u00e0 faire gratuitement des \u00e9tudes de march\u00e9 ou des \u00e9tats locaux de march\u00e9<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Bien que le choix d’un emplacement apparaisse bien entendu comme particuli\u00e8rement strat\u00e9gique dans la r\u00e9ussite commerciale d’un \u00e9tablissement franchis\u00e9, il ne doit pas pour autant \u00eatre guid\u00e9 que par l’attrait de son positionnement g\u00e9ographique. Il existe un certains nombre de crit\u00e8re \u00e0 prendre en compte comme les charges que l’emplacement implique ou encore le positionnement […]<\/p>\n","protected":false},"author":1,"featured_media":290851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[134],"class_list":["post-290850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-emplacements-locaux","entry","has-media"],"acf":[],"yoast_head":"\nLes 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