{"id":290866,"date":"2015-09-20T07:18:00","date_gmt":"2015-09-20T06:18:00","guid":{"rendered":"https:\/\/ac-franchise.be\/choix-du-reseau-de-franchise-prendre-une-decision-3953"},"modified":"2019-09-19T10:00:32","modified_gmt":"2019-09-19T09:00:32","slug":"choix-du-reseau-de-franchise-prendre-une-decision-3953","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/choix-du-reseau-de-franchise-prendre-une-decision-3953","title":{"rendered":"Choix du r\u00e9seau de franchise, prendre une d\u00e9cision"},"content":{"rendered":"
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L’impulsion d’un \u00e9lan \u00e9motionnel est certes favorable au choix d’une franchise<\/b>, car qui peut bien travailler sans aimer ce qu’il fait ? Mais vous devez vous assurer de la comp\u00e9tence du franchiseur et de la qualit\u00e9 du concept li\u00e9 au savoir-faire qu’il vous vend. 
Choisir une franchise c’est s’associer \u00e0 un r\u00e9seau et appliquer des r\u00e8gles de fonctionnement, il s’agit de jouer collectif aussi. Le code de d\u00e9ontologie europ\u00e9en de la franchise<\/a><\/b> apporte quelques r\u00e9ponses concernant les questions que l’on peut se poser sur un fonctionnement r\u00e9gulier du r\u00e9seau de franchise.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quelques extraits… \u00a0\u00bb Le concept est la conjonction de 3 \u00e9l\u00e9ments : la propri\u00e9t\u00e9 ou le droit d’usage d’une marque ; l’usage d’un savoir-faire<\/a> ; une collection de produits \u00ab\u00a0. \u00a0\u00bb Le savoir-faire quant \u00e0 lui doit \u00eatre secret, substantiel et identifi\u00e9 \u00ab\u00a0. Vous aurez ces \u00e9l\u00e9ments dans le document qu’on appelle la bible. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00a0\u00bb Le franchiseur <\/a>devra avoir exploit\u00e9 le concept avec succ\u00e8s dans un pilote \u00ab\u00a0, \u00a0\u00bb  le franchiseur s\u00e9lectionne les franchis\u00e9s \u00ab\u00a0, \u00a0\u00bb le franchiseur devra apporter une formation initiale et une assistance pendant toute la dur\u00e9e du contrat \u00ab\u00a0, … \u00a0\u00bb le franchiseur contr\u00f4le l’application et le respect du concept par le franchis\u00e9 \u00ab\u00a0, \u00ab\u00a0le franchiseur consacre \u00e0 la promotion de la marque et \u00e0 l’innovation les moyens permettant d’assurer le d\u00e9veloppement et la p\u00e9rennit\u00e9 du concept \u00ab\u00a0. En r\u00e9sum\u00e9 vous devez b\u00e9n\u00e9ficier d’un v\u00e9ritable concept innovant, dont le succ\u00e8s est d\u00e9j\u00e0 prouv\u00e9, et recevoir la formation n\u00e9cessaire \u00e0 l’exploitation d’un point de vente du r\u00e9seau, en respectant les contraintes li\u00e9es \u00e0 ce concept. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C’est ce qui justifie le contrat de franchise <\/a>qui, d’apr\u00e8s le code europ\u00e9en, \u00a0\u00bb doit traduire la strat\u00e9gie du r\u00e9seau \u00ab\u00a0. Par ailleurs vous devez manifester votre capacit\u00e9 \u00e0 \u00eatre franchis\u00e9, en effet comme le rappelle le code europ\u00e9en, \u00a0\u00bb la franchise est bas\u00e9e sur une collaboration \u00e9troite et continue entre des entreprises distinctes et ind\u00e9pendantes \u00ab\u00a0. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’id\u00e9al est de participer \u00e0 la vie du r\u00e9seau<\/em><\/strong>, vous en faites partie en \u00e9tant un maillon actif de la cha\u00eene. Le code lui-m\u00eame pr\u00e9cise que \u00a0\u00bb le franchis\u00e9 devra consacrer ses meilleurs efforts au d\u00e9veloppement du r\u00e9seau et au maintien de son identit\u00e9 commune \u00ab\u00a0. Le concept ne peut \u00eatre modifi\u00e9 par un franchis\u00e9, ni d\u00e9velopp\u00e9 diff\u00e9remment que celui du r\u00e9seau.\u00a0 Devenir franchis\u00e9 c’est avoir une chance formidable de d\u00e9velopper une id\u00e9e mise en commun<\/em><\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D’ailleurs le code autorise en retour \u00a0\u00bb le franchiseur \u00e0 avoir acc\u00e8s aux locaux et \u00e0 la comptabilit\u00e9 \u00a0\u00bb du franchis\u00e9, qui \u00a0\u00bb devra fournir au franchiseur les donn\u00e9es op\u00e9rationnelles afin de faciliter la d\u00e9termination des performances \u00ab\u00a0.<\/p>\n

La r\u00e9daction vous recommande de lire les<\/i> articles de la rubrique \u00ab\u00a0Devenir franchis\u00e9\u00a0\u00bb<\/i><\/a>.<\/i><\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

L’impulsion d’un \u00e9lan \u00e9motionnel est certes favorable au choix d’une franchise, car qui peut bien travailler sans aimer ce qu’il fait ? Mais vous devez vous assurer de la comp\u00e9tence du franchiseur et de la qualit\u00e9 du concept li\u00e9 au savoir-faire qu’il vous vend. Choisir une franchise c’est s’associer \u00e0 un r\u00e9seau et appliquer des r\u00e8gles de […]<\/p>\n","protected":false},"author":1,"featured_media":290222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[],"class_list":["post-290866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nChoix du r\u00e9seau de franchise, prendre une d\u00e9cision<\/title>\n<meta name=\"description\" content=\"L'impulsion d'un \u00e9lan \u00e9motionnel est certes favorable au choix d'une franchise, car qui peut bien travailler sans aimer ce qu'il fait ? 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