{"id":290891,"date":"2015-09-05T08:46:00","date_gmt":"2015-09-05T07:46:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-orchestra-se-developpe-sous-trois-formats-3377"},"modified":"2015-09-05T08:46:00","modified_gmt":"2015-09-05T07:46:00","slug":"la-franchise-orchestra-se-developpe-sous-trois-formats-3377","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-orchestra-se-developpe-sous-trois-formats-3377","title":{"rendered":"La franchise Orchestra se d\u00e9veloppe sous trois formats"},"content":{"rendered":"
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Avec un objectif de 30 ouvertures par an, la franchise Orchestra, r\u00e9seau de pu\u00e9riculture et mode enfants, souhaite \u00e9quilibrer le nombre de magasins succursales et de magasins franchis\u00e9s, et recrute de nouveaux partenaires pour les trois formats de magasins Orchestra. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Trois formats, de 500 \u00e0 3 000m2<\/h3>\n
Le premier format est celui d’un magasin de 500m2<\/b>, plut\u00f4t commerce de proximit\u00e9, en p\u00e9riph\u00e9rie de ville. Il g\u00e9n\u00e8re un chiffre d’affaire d’environ 1,5 million d’euros et n\u00e9cessite un apport personnel minimum de 70 000\u20ac. Le concept est surtout acc\u00e8s sur le textile et les accessoires.<\/p>\n

Le format interm\u00e9diaire  est d’une surface d’environ 1 500m2<\/b>. Il regroupe plus de 3 500 mod\u00e8les de textile, sur environ 500m2 (correspond au premier format), auquel s’ajoute environ 1 000m2 d\u00e9di\u00e9s au mat\u00e9riel de pu\u00e9riculture.<\/p>\n

Orchestra d\u00e9ploie aussi un concept de m\u00e9gastore, sur tr\u00e8s grande surface de<\/b> 3 000 \u00e0 5 000m2<\/b>, compos\u00e9 de 500m2 d\u00e9di\u00e9s au textile et 2 500m2 d\u00e9di\u00e9s \u00e0 la pu\u00e9riculture. Le concept du One Stop Shopping<\/b><\/i>; de la grossesse \u00e0 l’adolescence, tous les besoins sont couverts.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Point de vue de Charles Vexiau, Responsable D\u00e9veloppement Orchestra<\/h3>\n
\u00ab\u00a0Cr\u00e9\u00e9e en 1995, le r\u00e9seau compte aujourd’hui 270 points de vente, sur des surfaces de 500 \u00e0 5 000m2<\/b>. Une des particularit\u00e9s d’Orchestra est de proposer toute l’ann\u00e9e \u00e0 tous les clients porteurs de la carte Club, une r\u00e9duction de 50% sur l’ensemble du textile, et d’autres offres promotionnelles sur le mat\u00e9riel de pu\u00e9riculture. Orchestra d\u00e9veloppe ses trois concepts sous forme de commission affiliation<\/b>, qui permet au partenaire de d\u00e9tenir 60% des parts (40% pour Orchestra).
Aujourd’hui, environ 200 villes sont encore disponibles pour ouvrir un magasin Orchestra<\/b>.\u00a0\u00bb<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Avec un objectif de 30 ouvertures par an, la franchise Orchestra, r\u00e9seau de pu\u00e9riculture et mode enfants, souhaite \u00e9quilibrer le nombre de magasins succursales et de magasins franchis\u00e9s, et recrute de nouveaux partenaires pour les trois formats de magasins Orchestra. Trois formats, de 500 \u00e0 3 000m2 Le premier format est celui d’un magasin de 500m2, […]<\/p>\n","protected":false},"author":7772,"featured_media":285915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-290891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLa 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