{"id":290893,"date":"2015-09-05T06:56:00","date_gmt":"2015-09-05T05:56:00","guid":{"rendered":"https:\/\/ac-franchise.be\/15-lignes-pour-expliquer-ce-quest-la-franchise-2674"},"modified":"2015-09-05T06:56:00","modified_gmt":"2015-09-05T05:56:00","slug":"15-lignes-pour-expliquer-ce-quest-la-franchise-2674","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/15-lignes-pour-expliquer-ce-quest-la-franchise-2674","title":{"rendered":"15 lignes pour expliquer ce qu’est la franchise !"},"content":{"rendered":"
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La franchise se d\u00e9finit comme une m\u00e9thode de collaboration entre une entreprise  \u0096le franchiseur- et une ou plus logiquement, plusieurs entreprises \u0096franchis\u00e9es<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’objet de la fanchise est d’exploiter un concept identique comprenant quatre \u00e9l\u00e9ments :<\/h3>\n
-Tout d’abord le concept s’appuie sur les signes de ralliement de la client\u00e8le<\/b>.  Ceux-ci sont apport\u00e9s par le franchiseur qui garantit la validit\u00e9 des droits sur les marques et enseignes. Il d\u00e9veloppe la notori\u00e9t\u00e9 et l’image de marque et veille au respect des prescriptions pour leur utilisation. A l’issue du contrat le franchiseur s’assurera de la non-utilisation de ces signes \u00e0 l’ext\u00e9rieur.
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– Le second pilier du concept est sa collection de produits, services<\/b> et technologies<\/b> sp\u00e9cifiques, con\u00e7us, mis au point et agr\u00e9\u00e9s \u00e0 l’initiative du franchiseur. L’exclusivit\u00e9 r\u00e9serv\u00e9e au franchis\u00e9, si elle existe, est pr\u00e9cis\u00e9e clairement. Le franchiseur s’assure que le consommateur b\u00e9n\u00e9ficie de produits et de services conformes \u00e0 l’image de marque, en particulier gr\u00e2ce \u00e0 la clause d’achats exclusifs.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– Le troisi\u00e8me \u00e9l\u00e9ment est le savoir faire<\/b> transmis par le franchiseur. En effet les franchis\u00e9s b\u00e9n\u00e9ficient d’informations et de formations adapt\u00e9es r\u00e9guli\u00e8rement aux besoins de l’enseigne. Les remont\u00e9es d’informations provenant des franchis\u00e9s sont \u00e9galement favoris\u00e9es pour permettre l’am\u00e9lioration de ce savoir-faire. Le franchiseur emp\u00eache contractuellement toute utilisation et toute transmission \u00e0 la concurrence. Lisez \u00e0 ce sujet cet article : <\/i>Le manuel op\u00e9ratoire et la transmission du savoir faire en franchise<\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– Le quatri\u00e8me est l’assistance que le franchiseur <\/b>apporte au franchis\u00e9 tout au long du contrat. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise se d\u00e9finit comme une m\u00e9thode de collaboration entre une entreprise  \u0096le franchiseur- et une ou plus logiquement, plusieurs entreprises \u0096franchis\u00e9es L’objet de la fanchise est d’exploiter un concept identique comprenant quatre \u00e9l\u00e9ments : -Tout d’abord le concept s’appuie sur les signes de ralliement de la client\u00e8le.  Ceux-ci sont apport\u00e9s par le franchiseur qui garantit la validit\u00e9 […]<\/p>\n","protected":false},"author":52,"featured_media":290894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-290893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\n15 lignes pour expliquer ce qu'est la franchise !<\/title>\n<meta name=\"description\" content=\"La franchise se d\u00e9finit comme une m\u00e9thode de collaboration entre une entreprise  \u0096le franchiseur- et une ou plus logiquement, plusieurs\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/15-lignes-pour-expliquer-ce-quest-la-franchise-2674\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 lignes pour expliquer ce qu'est la franchise !\" \/>\n<meta property=\"og:description\" content=\"La franchise se d\u00e9finit comme une m\u00e9thode de collaboration entre une entreprise  \u0096le franchiseur- et une ou plus logiquement, plusieurs\" \/>\n<meta property=\"og:url\" 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