{"id":290936,"date":"2015-08-26T08:33:00","date_gmt":"2015-08-26T07:33:00","guid":{"rendered":"https:\/\/ac-franchise.be\/un-nouveau-magasin-mobalpa-a-champagne-au-mont-dor-8254"},"modified":"2019-09-19T09:46:10","modified_gmt":"2019-09-19T08:46:10","slug":"un-nouveau-magasin-mobalpa-a-champagne-au-mont-dor-8254","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/un-nouveau-magasin-mobalpa-a-champagne-au-mont-dor-8254","title":{"rendered":"Un nouveau magasin Mobalpa \u00e0 Champagne au Mont d\u2019Or"},"content":{"rendered":"
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A Champagne au Mont d\u2019Or, dans le Rh\u00f4ne, la franchise Mobalpa<\/a> ouvrait en juin dernier un nouveau point de vente. <\/b>Il est dirig\u00e9 par deux fr\u00e8res, <\/b>Olivier et Lionel Dufour, tomb\u00e9s tr\u00e8s jeune dans la marmite de l\u2019enseigne cuisiniste. Sur une surface de 300 m2, ce magasin de cuisines offre une large palette de couleurs, de mat\u00e9riaux et de mod\u00e8les d\u2019exposition.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une histoire familiale<\/h3>\n
Le lien entre Lionel et Olivier Dufour et la franchise Mobalpa ne date pas d\u2019hier. <\/b>Elle remonte m\u00eame \u00e0 plus de quarante-cinq ans puisque leur p\u00e8re \u00e9tait lui-m\u00eame concessionnaire de la marque Mobalpa \u00e0 Villeurbanne (dans le Rh\u00f4ne). <\/a>D\u00e8s qu\u2019ils ont \u00e9t\u00e9 en \u00e2ge de travailler avec lui, les deux fr\u00e8res sont partis en formation au si\u00e8ge du groupe Fournier \u00e0 Th\u00f4nes (Haute-Savoie) et n\u2019ont alors plus quitt\u00e9 l\u2019enseigne \u2013 ils ont m\u00eame fortement d\u00e9velopp\u00e9 l\u2019entreprise familiale. Au fil des ann\u00e9es, plusieurs points de vente ont vu le jour \u00e0 Villeurbanne, Craponne, Taluyers et Villefranche. Pour g\u00e9rer au mieux tous ces magasins, ils ont m\u00eame cr\u00e9\u00e9 ensemble une holding : Groupe Dufour Fr\u00e8res. Aujourd\u2019hui, Lionel et Olivier Dufour<\/span> continuent de faire prosp\u00e9rer l\u2019enseigne familiale et ouvrent un nouveau magasin Mobalpa \u00e0 Champagne au Mont d\u2019Or, dans le Rh\u00f4ne. <\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une forte attractivit\u00e9<\/h3>\n
Ce dernier point de vente ouvert le 1er juin constitue un emplacement fort et symbolique pour les deux entrepreneurs<\/b> puisque la famille Dufour r\u00e9fl\u00e9chissait \u00e0 y ouvrir une boutique depuis presque 30 ans. Celui-ci est situ\u00e9 en zone commerciale fr\u00e9quent\u00e9e quotidiennement sur un axe tr\u00e8s passant, rendant le magasin particuli\u00e8rement bien accessible. Lionel et Olivier ont par ailleurs embauch\u00e9 six personnes : une assistante, un animateur des ventes et quatre vendeurs\/concepteurs. D\u2019ici quelques mois, deux nouveaux concepteurs devraient venir renforcer l\u2019\u00e9quipe actuelle. La pose des meubles est quant \u00e0 elle effectu\u00e9e par deux poseurs salari\u00e9s de la holding et une \u00e9quipe de sous-traitants.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un magasin bas\u00e9 sur le nouveau concept<\/h3>\n
La mise en sc\u00e8ne de ce point de vente se base sur le dernier concept valid\u00e9 par l\u2019enseigne lors de son congr\u00e8s annuel<\/b> (voir note article Congr\u00e8s Mobalpa : deux journ\u00e9es aux couleurs du mieux vivre<\/a>) Les visiteurs peuvent d\u00e9couvrir 10 mod\u00e8les de cuisines, 3 salles de bains et 2 dressings. Sur un espace de 300 m\u00b2, la client\u00e8le a ainsi acc\u00e8s \u00e0 une large palette de couleurs, de mat\u00e9riaux et de mod\u00e8les d\u2019exposition directement inspir\u00e9s du savoir-faire centenaire de la marque Mobalpa. Pour apporter une r\u00e9elle valeur ajout\u00e9e au magasin, Lionel et Olivier Dufour exposent \u00e9galement un exemple d\u2019am\u00e9nagement d\u2019appartement. Il se compose d\u2019un cellier, d\u2019une salle de bains, d\u2019une cuisine, d\u2019un living et d\u2019un dressing<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour en savoir plus sur la franchise Mobalpa, n’h\u00e9sitez pas \u00e0 demander la documentation<\/a>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

A Champagne au Mont d\u2019Or, dans le Rh\u00f4ne, la franchise Mobalpa ouvrait en juin dernier un nouveau point de vente. Il est dirig\u00e9 par deux fr\u00e8res, Olivier et Lionel Dufour, tomb\u00e9s tr\u00e8s jeune dans la marmite de l\u2019enseigne cuisiniste. Sur une surface de 300 m2, ce magasin de cuisines offre une large palette de couleurs, […]<\/p>\n","protected":false},"author":40,"featured_media":290933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-290936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nUn nouveau magasin Mobalpa \u00e0 Champagne au Mont d\u2019Or<\/title>\n<meta name=\"description\" content=\"A Champagne au Mont d\u2019Or, dans le Rh\u00f4ne, la franchise Mobalpa ouvrait en juin dernier un nouveau point de vente. 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