{"id":290954,"date":"2015-08-20T07:12:00","date_gmt":"2015-08-20T06:12:00","guid":{"rendered":"https:\/\/ac-franchise.be\/objectifs-de-developpement-de-la-franchise-le-pain-quotidien-4120"},"modified":"2015-08-20T07:12:00","modified_gmt":"2015-08-20T06:12:00","slug":"objectifs-de-developpement-de-la-franchise-le-pain-quotidien-4120","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/objectifs-de-developpement-de-la-franchise-le-pain-quotidien-4120","title":{"rendered":"Objectifs de d\u00e9veloppement de la franchise le Pain Quotidien"},"content":{"rendered":"
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Fond\u00e9e en 1990 par Alain Coumont en Belgique, la franchise Le Pain Quotidien<\/a> propose un concept de boulangerie o\u00f9 la client\u00e8le peut se restaurer avec des produits  sains \u00e0 base d\u2019un produit phare : le pain bio. Des solutions repas pour tous les moments de la journ\u00e9e, voici ce que propose cette enseigne qui se d\u00e9veloppe aussi hors des fronti\u00e8res belges. Son r\u00e9seau de point de vente est r\u00e9parti dans 17 pays \u00e0 travers le monde (France, Suisse, Grande-Bretagne, Allemagne, Kowe\u00eft, Emirats arabes, Turquie, Russie, Etats-Unis).<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le pain Quotidien rach\u00e8te les droit de franchise de son r\u00e9seau belge<\/h3>\n
Pour la petite histoire, la franchise le Pain Quotidien, enseigne de boulangerie et petite restauration d\u2019origine bruxelloise<\/b> dont le si\u00e8ge social est situ\u00e9 \u00e0 New-York est la propri\u00e9t\u00e9 d\u2019un dirigeant et d’un actionnariat belge.
Le r\u00e9seau international de boulangerie dispose de  pr\u00e8s de  232 unit\u00e9s. Plus pr\u00e9cis\u00e9ment en Belgique, l\u2019enseigne avait confi\u00e9 le d\u00e9veloppement du r\u00e9seau \u00e0 des masters franchis\u00e9s N\u00e9erlandais qui sous franchisaient \u00e0 leur tour. Au total 29 points de vente sont en activit\u00e9 dans le pays. Le franchiseur a donc annonc\u00e9 le rachat des droits de franchise de l\u2019ensemble du r\u00e9seau belge. Les franchis\u00e9s resteront adh\u00e9rents au r\u00e9seau et seront affili\u00e9s au franchiseur directement. <\/b><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D\u00e9veloppement du r\u00e9seau de boulangerie<\/h3>\n
Apr\u00e8s son d\u00e9veloppement dans son pays d\u2019origine, la franchise le Pain Quotidien s’introduit en France en 1997 o\u00f9 elle compte aujourd\u2019hui 18 points de vente<\/b>. Elle estime son d\u00e9veloppement dans l\u2019Hexagone au ralenti en comparaison \u00e0 son expansion outre-atlantique. En effet les petits pains bios sont aussi propos\u00e9s aux \u00c9tats-Unis au sein de 80 \u00e9tablissements.<\/p>\n

C\u2019est pour cela qu\u2019elle \u00e9tablit sa strat\u00e9gie de d\u00e9veloppement sur 5 ans en France pour atteindre \u00e0 terme un r\u00e9seau de 50 points de vente. Elle vise des emplacements strat\u00e9giques. <\/p>\n

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Fond\u00e9e en 1990 par Alain Coumont en Belgique, la franchise Le Pain Quotidien propose un concept de boulangerie o\u00f9 la client\u00e8le peut se restaurer avec des produits  sains \u00e0 base d\u2019un produit phare : le pain bio. Des solutions repas pour tous les moments de la journ\u00e9e, voici ce que propose cette enseigne qui se 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