{"id":290960,"date":"2015-08-17T07:44:00","date_gmt":"2015-08-17T06:44:00","guid":{"rendered":"https:\/\/ac-franchise.be\/comment-developper-un-reseau-de-franchise-par-gilbert-mellinger-3159"},"modified":"2015-08-17T07:44:00","modified_gmt":"2015-08-17T06:44:00","slug":"comment-developper-un-reseau-de-franchise-par-gilbert-mellinger-3159","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/comment-developper-un-reseau-de-franchise-par-gilbert-mellinger-3159","title":{"rendered":"Comment d\u00e9velopper un r\u00e9seau de franchise par Gilbert Mellinger"},"content":{"rendered":"
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Comment d\u00e9velopper un r\u00e9seau ? Que doit faire un bon d\u00e9veloppeur ? Telles sont les questions que se posent les franchiseurs. Gilbert Mellinger, conseil en franchise, nous apporte son expertise<\/b>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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<\/a> <\/p>\n
Gilbert Mellinger expert en r\u00e9seau de franchise <\/div>\n<\/p><\/div>\n
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Ac Franchise : comment d\u00e9velopper un r\u00e9seau ?<\/h3>\n
Gilbert Mellinger <\/i><\/b>: D\u00e9velopper un r\u00e9seau, c’est trouver des franchis\u00e9s, c’est trouver des locaux?<\/b> \u00catre d\u00e9veloppeur d’un r\u00e9seau de franchise est un m\u00e9tier de tr\u00e8s haute qualification. On ne peut pas s’improviser d\u00e9veloppeur de r\u00e9seau. Un d\u00e9veloppeur a un grand sens de l’\u00e9coute dans la recherche des franchis\u00e9s. Il les commercialise donc c’est un vendeur mais aussi un s\u00e9lectionneur. Le d\u00e9veloppeur est un homme de haute qualification dans sa dimension de recherche de locaux ; ce qui signifie savoir identifier le local qui convient et qui correspond aux prescriptions qui ont \u00e9t\u00e9 faites par le franchiseur. Avoir des contacts dans les villes ou centres commerciaux.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il y a 3 fa\u00e7ons d’organiser son d\u00e9veloppement <\/h3>\n
Souvent les franchiseurs qui d\u00e9marrent faute de moyens le font eux-m\u00eames<\/b>, ils peuvent aussi recruter quelqu’un et enfin l’externaliser. Mais ce n’est pas parce qu’on a cr\u00e9\u00e9 un concept en franchise qui fonctionne qu’on devient d\u00e9veloppeur. <\/p>\n

Recruter un d\u00e9veloppeur d\u00e8s le d\u00e9marrage co\u00fbte cher car c’est un m\u00e9tier qualifi\u00e9 et pas toujours \u00e0 la port\u00e9e des r\u00e9seaux.
La troisi\u00e8me solution qui est l’externalisation et qui met \u00e0 disposition des d\u00e9veloppeurs qui ont la qualification, la richesse d’exp\u00e9rience<\/b> du fait qu’il d\u00e9veloppent d’autres r\u00e9seaux, plusieurs en m\u00eame temps depuis plusieurs ann\u00e9es est la meilleure. Cette solution qui entra\u00eene non pas des couts fixes mais des couts variables est certainement la plus efficace pour r\u00e9ussir sereinement son d\u00e9veloppement. D\u00e8s que le r\u00e9seau a une dizaine de franchis\u00e9s qui fonctionnent, que la capacit\u00e9 \u00e0 dupliquer la r\u00e9ussite existe et que les moyens sont l\u00e0, cela a un sens de recruter un d\u00e9veloppeur mais au d\u00e9marrage, il est plus judicieux d’externaliser le d\u00e9veloppement. Apr\u00e8s si le r\u00e9seau grandit, il pourra y avoir un d\u00e9veloppeur d\u00e9di\u00e9 \u00e0 la recherche de franchis\u00e9s et un autre dans la recherche de locaux.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Retrouvez d’autres interviews d’expert sur ac-franchise<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Comment d\u00e9velopper un r\u00e9seau ? Que doit faire un bon d\u00e9veloppeur ? Telles sont les questions que se posent les franchiseurs. Gilbert Mellinger, conseil en franchise, nous apporte son expertise. Gilbert Mellinger expert en r\u00e9seau de franchise Ac Franchise : comment d\u00e9velopper un r\u00e9seau ? Gilbert Mellinger : D\u00e9velopper un r\u00e9seau, c’est trouver des franchis\u00e9s, […]<\/p>\n","protected":false},"author":45,"featured_media":290959,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[10],"tags":[],"class_list":["post-290960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-experts","entry","has-media"],"acf":[],"yoast_head":"\nComment d\u00e9velopper un r\u00e9seau de franchise par Gilbert Mellinger<\/title>\n<meta name=\"description\" content=\"Comment d\u00e9velopper un r\u00e9seau ? 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