{"id":290972,"date":"2015-08-09T09:05:00","date_gmt":"2015-08-09T08:05:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-conseils-dun-pionnier-de-la-franchise-pour-devenir-franchiseur-7446"},"modified":"2015-08-09T09:05:00","modified_gmt":"2015-08-09T08:05:00","slug":"les-conseils-dun-pionnier-de-la-franchise-pour-devenir-franchiseur-7446","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-conseils-dun-pionnier-de-la-franchise-pour-devenir-franchiseur-7446","title":{"rendered":"Les conseils d’un pionnier de la franchise pour devenir franchiseur"},"content":{"rendered":"
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<\/a> <\/p>\n
Guy Saint Solieux, <\/div>\n<\/p><\/div>\n
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AC Franchise : Comment devenir franchiseur ? <\/h3>\n
Guy Saint Solieux vous \u00eates sp\u00e9cialiste en d\u00e9veloppement de r\u00e9seaux de franchises. Pourquoi devient-on franchiseur ? Y a\u0096t-il un g\u00e8ne, une sp\u00e9cificit\u00e9, un profil ?<\/p>\n

Guy Saint Solieux<\/b> : La raison pour laquelle on devient franchiseur c’est qu’on est un chef d’entreprise avis\u00e9 et qu’on sait qu’une entreprise doit se d\u00e9velopper.<\/b> Or comment peut-elle se d\u00e9velopper ? Il y a trois moyens : l’autofinancement et vous imaginez les marges qu’il faut pour r\u00e9aliser l’op\u00e9ration ou aller vers le march\u00e9 financier c’est-\u00e0-dire un banquier et c’est compliqu\u00e9 car l’argent, il faut le payer. Enfin la troisi\u00e8me solution est de trouver des partenaires qui vont venir partager la r\u00e9ussite et prendre une partie de la responsabilit\u00e9 dans le d\u00e9veloppement de ce r\u00e9seau.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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AC Franchise : Pourquoi est-il important de tester et d\u00e9velopper son concept en propre ?<\/h3>\n
GSS : Lorsqu’on d\u00e9veloppe un r\u00e9seau, on prend des responsabilit\u00e9s juridiques qui sont d\u00e9finies dans une jurisprudence qui a bien situ\u00e9 ce qu’\u00e9tait un bon r\u00e9seau de franchises. Il repose sur essentiellement 2 \u00e9l\u00e9ments : un bon savoir-faire et une rentabilit\u00e9.
Un bon <\/a>savoir-faire a \u00e9t\u00e9 d\u00e9fini en trois points : secret, substantiel et identifi\u00e9. Secret donc non accessible \u00e0 quelqu’un de non initi\u00e9, qui n’a pas \u00e9t\u00e9 form\u00e9 et qu’il ne peut faire du jour au lendemain. Substantiel : on ne va pas franchiser quelque chose de tr\u00e8s simple, ce que n’importe qui peut d\u00e9velopper. Il doit \u00eatre identifi\u00e9 et doit \u00eatre exprim\u00e9 \u00e0 travers des documents.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : On parle de l’accompagnement du franchis\u00e9, quelles en sont les limites ?<\/h3>\n
GSS : c’est tr\u00e8s difficile \u00e0 situer car on peut aller tr\u00e8s loin mais on peut situer l’accompagnement minimum que le franchiseur doit apporter<\/a><\/b>. Il doit apporter une formation aussi approfondie que possible au m\u00e9tier car il a souvent \u00e0 faire avec quelqu’un qui doit apprendre le m\u00e9tier compl\u00e8tement ou du m\u00e9tier mais qui a besoin d’\u00e9voluer et de conna\u00eetre les caract\u00e9ristiques techniques de cette franchise et ne pas la polluer avec sa propre approche. Le franchiseur doit \u00eatre pr\u00eat de son franchis\u00e9 et l’accompagner pendant la dur\u00e9e du contrat et intervenir soit pour rectifier une erreur \u0096c’est le r\u00f4le des animateurs de r\u00e9seaux \u0096 et \u00eatre l\u00e0 en cas de force majeure comme par exemple l’immobilisation du franchis\u00e9 suite \u00e0 un accident. La franchise ne pourra plus fonctionner et c’est le r\u00f4le du franchiseur de pouvoir intervenir dans un tel cas. L’exp\u00e9rience m’a d\u00e9montr\u00e9 que cela est souvent oubli\u00e9.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Comment pouvez-vous d\u00e9finir la rentabilit\u00e9 d’un concept ?<\/h3>\n
GSS : Si vous avez d\u00e9velopp\u00e9 une activit\u00e9 rentable, il est facile de le prouver. Vous avez au moins une unit\u00e9 pilote donc vous pouvez extraire les \u00e9l\u00e9ments.<\/b> Il y a cependant un retraitement \u00e0 faire dans la mesure o\u00f9 un chef d’entreprise d\u00e9veloppe son entreprise, il y a des \u00e9l\u00e9ments que le franchiseur ne maitrisera pas. Par contre le franchis\u00e9 va supporter des frais que le pilote ne supporte pas : l’amortissement des droits d’entr\u00e9e et les redevances. Il faut donc bien mod\u00e9liser l’aspect financier de ce que sera une franchise et disposer d’outils informatiques pour tous les sc\u00e9narios possibles. Car les charges fixes et variables sont facilement identifiables mais comment vont-elles \u00eatre pay\u00e9es et comment la marge va-t-elle \u00eatre d\u00e9gag\u00e9e ?<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : comment mettre les moyens \u00e0 disposition des franchis\u00e9s<\/h3>\n
ACF : En tant que futur franchiseur, une des questions que je me pose est comment mettre les moyens \u00e0 disposition des franchis\u00e9s afin d’assurer leur r\u00e9ussite et p\u00e9renniser mon r\u00e9seau ?
GSS : Cela n\u00e9cessite des moyens plus importants qu’on peut imaginer. De la cr\u00e9ation du concept, la formation des franchis\u00e9s, il y a des moyens humains qu’il faut bien identifier. C’est beaucoup plus lourd qu’on ne croit si vous prenez par exemple le cas du recrutement, c’est un travail \u00e0 temps plein pour une personne. Il y a donc des moyens humains et financiers \u00e0 d\u00e9finir avant de se lancer \u00e0 cr\u00e9er un r\u00e9seau.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Comment mettre en places les outils utiles ou impos\u00e9s par les r\u00e8gles de la franchise comme la loi doubin en France ?<\/h3>\n
GSS : Dans le cadre de la franchise vous aurez \u00e0 fournir le DIP (document d’information pr\u00e9contractuel) qui a \u00e9t\u00e9 incorpor\u00e9 au droit du commerce. Puis le manuel du savoir-faire et enfin le contrat de franchise. Ces \u00e9l\u00e9ments sont obligatoires et il faut les faire bien sans interpr\u00e9tation.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Comment recruter mes futurs partenaires en interne et en externe ?<\/h3>\n
GSS<\/span> : Il n’y a que 2 solutions : le faire vous-m\u00eame ou externaliser . Si on le fait soi m\u00eame, il faut mobiliser une personne. Je constate qu’externaliser a de nombreux avantages, c’est une d\u00e9cision du franchiseur mais il faut savoir que c’est un \u00e9norme travail.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Cette phase pionni\u00e8re est tr\u00e8s importante pour la r\u00e9ussite de mon r\u00e9seau et quel niveau d’assistance dois-je apporter \u00e0 mes futurs franchis\u00e9s ?<\/h3>\n
GSS : Les premiers franchis\u00e9s vont cr\u00e9er le noyau dur sur lequel va reposer le r\u00e9seau de franchise. En plus des services impos\u00e9s, il est important d’\u00eatre beaucoup plus pr\u00e9sent encore car ils vont vous aider \u00e0 r\u00f4der cette franchise et faire les petites corrections n\u00e9cessaires.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Une fois tout mis en place, comment durer ?<\/h3>\n
GSS<\/span> : Il ne faut surtout pas s’arr\u00eater ! Ce r\u00e9seau est comme un organisme vivant qui va conna\u00eetre des probl\u00e8mes et il faut \u00e9viter la lassitude du franchis\u00e9 qui peut avoir envie de voler de ses propres ailes ce qui est assez courant. Il faut faire \u00e9voluer le concept avec de nouveaux services ou de nouveaux produits ou actions de communication marketing et \u00eatre en partenariat avec les franchis\u00e9s et \u00e0 l’\u00e9coute du r\u00e9seau qui fait remonter l’information.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Guy Saint Solieux, AC Franchise : Comment devenir franchiseur ? Guy Saint Solieux vous \u00eates sp\u00e9cialiste en d\u00e9veloppement de r\u00e9seaux de franchises. Pourquoi devient-on franchiseur ? Y a\u0096t-il un g\u00e8ne, une sp\u00e9cificit\u00e9, un profil ? Guy Saint Solieux : La raison pour laquelle on devient franchiseur c’est qu’on est un chef d’entreprise avis\u00e9 et qu’on sait […]<\/p>\n","protected":false},"author":45,"featured_media":290971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[],"class_list":["post-290972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-experts","entry","has-media"],"acf":[],"yoast_head":"\nLes conseils d'un pionnier de la franchise pour devenir franchiseur<\/title>\n<meta name=\"description\" content=\"Guy Saint Solieux, AC Franchise : Comment devenir franchiseur ? 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