{"id":290986,"date":"2015-08-04T06:21:00","date_gmt":"2015-08-04T05:21:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-produits-du-rayon-frais-se-relookent-chez-spar-3440"},"modified":"2015-08-04T06:21:00","modified_gmt":"2015-08-04T05:21:00","slug":"les-produits-du-rayon-frais-se-relookent-chez-spar-3440","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-produits-du-rayon-frais-se-relookent-chez-spar-3440","title":{"rendered":"Les produits du rayon frais se relookent chez Spar"},"content":{"rendered":"
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Spar, la cha\u00eene des supermarch\u00e9s<\/b><\/a> de proximit\u00e9 affili\u00e9s<\/b> aupr\u00e8s de Retail Partners Colruyt Group, proc\u00e8de actuellement au renouvellement de sa marque \u00e9ponyme. La marque propre de l\u2019enseigne fait l\u2019objet d\u2019un nouveau positionnement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Nouvel emballage<\/h3>\n
L\u2019enseigne, qui commercialise des marques nationales mais aussi des marques propres, a toujours jou\u00e9 la carte de la fraicheur et des prix bas. Aujourd\u2019hui Spar entend repositionner l\u2019offre de sa marque propre et  \u00e9tendre par la m\u00eame occasion son offre de produits<\/b>. Seul les produits frais sont concern\u00e9s par ce renouveau : plats pr\u00e9par\u00e9s, les fruits et l\u00e9gumes, le poisson, les produits laitiers et les \u0153ufs, le pain ainsi que le fromage et la charcuterie. Ces produits se dotent donc d\u2019un nouvel emballage qui met en valeur, selon l\u2019enseigne de supermarch\u00e9, la qualit\u00e9 et l\u2019authenticit\u00e9 du produit. Le client pourra trouver sur le nouvel emballage, la proximit\u00e9 et la provenance du produit. <\/p>\n

Une attention particuli\u00e8re a \u00e9t\u00e9 port\u00e9e \u00e0 l\u2019unicit\u00e9 de la gamme, ce qui permet de les identifier facilement en rayon. Le logo de l\u2019enseigne, qui garde toujours la m\u00eame place, confirme aux clients qu\u2019il s\u2019agit d\u2019une marque propre \u00e0 Spar. L\u2019offre existante sera compl\u00e9t\u00e9e par 600 nouvelles r\u00e9f\u00e9rences dot\u00e9es du label Spar.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Spar, la cha\u00eene des supermarch\u00e9s de proximit\u00e9 affili\u00e9s aupr\u00e8s de Retail Partners Colruyt Group, proc\u00e8de actuellement au renouvellement de sa marque \u00e9ponyme. La marque propre de l\u2019enseigne fait l\u2019objet d\u2019un nouveau positionnement. Nouvel emballage L\u2019enseigne, qui commercialise des marques nationales mais aussi des marques propres, a toujours jou\u00e9 la carte de la fraicheur et des […]<\/p>\n","protected":false},"author":48,"featured_media":290985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-290986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLes 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