{"id":291025,"date":"2015-07-21T08:54:00","date_gmt":"2015-07-21T07:54:00","guid":{"rendered":"https:\/\/ac-franchise.be\/assurer-son-avenir-grace-a-la-multi-franchise-7659"},"modified":"2015-07-21T08:54:00","modified_gmt":"2015-07-21T07:54:00","slug":"assurer-son-avenir-grace-a-la-multi-franchise-7659","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/assurer-son-avenir-grace-a-la-multi-franchise-7659","title":{"rendered":"Assurer son avenir gr\u00e2ce \u00e0 la multi-franchise"},"content":{"rendered":"
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Un franchis\u00e9 qui r\u00e9ussit a souvent le d\u00e9sir de continuer son d\u00e9veloppement en ayant plusieurs points de vente. C’est de plus en plus fr\u00e9quent en France mais d\u00e9j\u00e0 tr\u00e8s pratiqu\u00e9 au Maroc o\u00f9 il est fr\u00e9quent que l’on confonde Master franchis\u00e9 (il sous-franchise) et multi-franchis\u00e9 (il exploite lui-m\u00eame plusieurs unit\u00e9s).<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La multifranchise est un choix \u00e0 la fois du franchis\u00e9 et du franchiseur.<\/h3>\n
Le potentiel de d\u00e9veloppement futur d’un candidat constitue l’un des crit\u00e8res de recrutement pour certains r\u00e9seaux, alors que d’autres ne recherchent pas de candidats \u00e0 la multi-franchise<\/a>. Se d\u00e9velopper \u00e0 l’int\u00e9rieur d’un r\u00e9seau o\u00f9 vous avez d\u00e9j\u00e0 fait vos preuves est plus facile que de chercher \u00e0 vous d\u00e9velopper ailleurs, par l’entr\u00e9e dans de nouveaux r\u00e9seaux.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Parfois cela peut aussi revenir moins cher.<\/strong> Certaines enseignes pratiquent des tarifs d\u00e9gressifs. Une seconde ouverture dans des zones sp\u00e9cifiques peut \u00e9galement permettre de b\u00e9n\u00e9ficier d’un soutien plus grand de la part du r\u00e9seau. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Avant de s’engager dans une ouverture suppl\u00e9mentaire, un franchis\u00e9 doit s’assurer que son premier point de vente marche bien <\/strong>et qu’il peut avoir confiance dans l’\u00e9quipe en place pour le faire tourner en son absence. Ce n’est pas parce que vous \u00eates performant en g\u00e9rant une unit\u00e9 que vous le serez en \u00e9tant sur plusieurs magasins. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Parmi les comp\u00e9tences indispensables, on rep\u00e8re qu’un multifranchis\u00e9 doit montrer des qualit\u00e9s de management,\u00a0 d’organisation, la capacit\u00e9 d’\u00eatre leader. Il n’est pas rare de constater que les franchis\u00e9s ayant eu un pass\u00e9 professionnel \u00e0 fortes responsabilit\u00e9s ont plus de chances d’assumer une multifranchise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le plus difficile est de passer d’une \u00e0 deux unit\u00e9s,<\/h3>\n
Ensuite la route est trac\u00e9e et il -suffit- de dupliquer votre organisation. Il faut \u00eatre capable de couper le cordon avec son \u00e9quipe, de lui faire confiance. De plus il est conseill\u00e9 d’ouvrir des unit\u00e9s dans des zones peu \u00e9loign\u00e9es, il n’y a pas de distance id\u00e9ale mais il est clair que l’on doit pouvoir passer d’un magasin \u00e0 l’autre en moins d’une journ\u00e9e. Certains pr\u00e9tendent qu’une heure pour aller d’un point de vente \u00e0 l’autre est une mesure \u00e0 recommander<\/strong>.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ensuite il faudra trouver un \u00e9quilibre entre les \u00e9tablissements et ne jamais donner l’impression d’abandonner un site \u00e0 la faveur d’un autre<\/strong>. L’\u00e9coute de l’ensemble du personnel est majeure. Le responsable du magasin en l’absence du franchis\u00e9 doit avoir une marge de manuvre suffisante, cette responsabilit\u00e9 doit \u00eatre valoris\u00e9e par une indemnit\u00e9 financi\u00e8re. Savoir d\u00e9l\u00e9guer certes, mais aussi \u00eatre suffisamment sur le terrain pour rester le patron. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La r\u00e9daction vous recommande les articles suivants : <\/i>
La master franchise, une solution pour l’international <\/i><\/a>
La master franchise : Avantages et contraintes<\/i><\/a><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Un franchis\u00e9 qui r\u00e9ussit a souvent le d\u00e9sir de continuer son d\u00e9veloppement en ayant plusieurs points de vente. C’est de plus en plus fr\u00e9quent en France mais d\u00e9j\u00e0 tr\u00e8s pratiqu\u00e9 au Maroc o\u00f9 il est fr\u00e9quent que l’on confonde Master franchis\u00e9 (il sous-franchise) et multi-franchis\u00e9 (il exploite lui-m\u00eame plusieurs unit\u00e9s). La multifranchise est un choix […]<\/p>\n","protected":false},"author":52,"featured_media":291026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-291025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nAssurer son avenir gr\u00e2ce \u00e0 la multi-franchise<\/title>\n<meta name=\"description\" content=\"Un franchis\u00e9 qui r\u00e9ussit a souvent le d\u00e9sir de continuer son d\u00e9veloppement en ayant plusieurs points de vente. 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