{"id":291032,"date":"2015-07-20T08:29:00","date_gmt":"2015-07-20T07:29:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-ambitions-de-quick-en-afrique-du-nord-8366"},"modified":"2015-07-20T08:29:00","modified_gmt":"2015-07-20T07:29:00","slug":"les-ambitions-de-quick-en-afrique-du-nord-8366","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-ambitions-de-quick-en-afrique-du-nord-8366","title":{"rendered":"Les ambitions de Quick en Afrique du nord"},"content":{"rendered":"
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Quick revient sur le nord du continent africain et s\u2019installe au Maroc et en Tunisie<\/b>.  Sur le territoire europ\u00e9en, Quick voit son chiffre d\u2019affaires s\u2019abaisser de 4%, ce qui n\u2019arr\u00eate pas la cha\u00eene de restauration fran\u00e7aise qui cherche de nouveaux march\u00e9s et entreprend un d\u00e9veloppement \u00e0 l\u2019export. Thierry Rousset, auquel Quick a confi\u00e9 son d\u00e9veloppement \u00e0 l\u2019international, a confi\u00e9 \u00e0 Jeune Afrique qu’il \u00e9tait confiant dans cette nouvelle voie. Il avance en toute confiance que l\u2019Afrique du nord est un excellent point de d\u00e9part.   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un retour r\u00e9fl\u00e9chi <\/h3>\n
Apr\u00e8s une premi\u00e8re exp\u00e9rience en Alg\u00e9rie et au Maroc, Quick ne trouve pas de raisons solides de ne pas s\u2019installer de nouveau dans ces pays<\/b>. Tout au contraire, le r\u00e9seau Quick semble tr\u00e8s s\u00e9duit par de tels march\u00e9s. Thierry Rousset s\u2019explique sur ce fait ; il rapporte en fait que la fermeture des anciens points de vente est le r\u00e9sultat d\u2019une d\u00e9cision r\u00e9fl\u00e9chie. En constatant que le partenaire marocain ne r\u00e9pondait plus au cahier des charges, les responsables de l\u2019enseigne ont choisi de fermer les restaurants. En Alg\u00e9rie, le master franchis\u00e9 aurait d\u00e9cid\u00e9 de mani\u00e8re unilat\u00e9rale de fermer les magasins. Le franchiseur Quick a donc d\u00e9cid\u00e9 de mettre fin \u00e0 toute collaboration avec lui.     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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De Tunis \u00e0 Casablanca et bient\u00f4t \u00e0 Alger ?<\/h3>\n
La Tunisie et Le Maroc sont deux pays \u00e0 population jeune, tr\u00e8s attach\u00e9e \u00e0 l\u2019Europe <\/b>et grands fans des chaines de t\u00e9l\u00e9vision fran\u00e7aises. Voil\u00e0 des arguments solides pour revenir vers ces pays selon Thierry Rousset. Quick a commenc\u00e9 par Tunis et Casablanca mais compte s\u2019installer prochainement en Alg\u00e9rie. Elle r\u00e9fl\u00e9chit d\u00e9j\u00e0 \u00e0 la question li\u00e9e \u00e0 l\u2019approvisionnement. L\u2019enseigne pr\u00e9f\u00e8re s\u2019installer dans ces pays par la master-franchise. Par prudence mais aussi en connaissance de cause, Quick pr\u00e9f\u00e8re collaborer avec des acteurs bien ancr\u00e9s dans leur pays et qui connaissent d\u00e9j\u00e0 le march\u00e9, les produits et le comportement du consommateur afin que le concept soit correctement appliqu\u00e9.   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Lire aussi : <\/i>Quick prend un nouveau d\u00e9part en Tunisie et au Maroc<\/i><\/a><\/p>\n

Vu dans Jeune Afrique<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Quick revient sur le nord du continent africain et s\u2019installe au Maroc et en Tunisie.  Sur le territoire europ\u00e9en, Quick voit son chiffre d\u2019affaires s\u2019abaisser de 4%, ce qui n\u2019arr\u00eate pas la cha\u00eene de restauration fran\u00e7aise qui cherche de nouveaux march\u00e9s et entreprend un d\u00e9veloppement \u00e0 l\u2019export. Thierry Rousset, auquel Quick a confi\u00e9 son d\u00e9veloppement […]<\/p>\n","protected":false},"author":48,"featured_media":291030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-291032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLes 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